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JordanCoin/ios-skills-collection

当用户需要为新应用或重大更新制定发布策略时使用。也适用于用户提及“应用发布”、“发布计划”、“发布清单”、“预发布”、“发布日”或“如何发布我的应用”时。对于发布后的持续ASO，请参考 aso-audit。对于发布期间的付费获客，请参考 ua-campaign。

ios-skills-collection 是什么？

该技能是一个全面的App发布策略指南，专为iOS开发者设计，帮助他们在新应用或重大更新发布时最大化首日曝光并维持后续增长势头。它支持Claude Code、Cursor、Codex等AI编码助手平台，通过分阶段的行动清单引导用户完成从发布前8周到发布后1个月的完整流程。技能涵盖了ASO基础优化、媒体与社区预热、测试与反馈收集、技术准备、发布日执行以及后续迭代等关键环节。此外，还提供了免费和付费的发布放大策略（如Product Hunt、Hacker News、Apple Search Ads），并能够根据用户的具体情况（预算、目标国家、现有受众等）生成个性化的发布计划文档。该技能与aso-audit、keyword-research、metadata-optimization等辅助技能紧密配合，形成从预发布到发布后优化的完整工具链。

兼容平台~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/JordanCoin/ios-skills-collection/tree/HEAD/skills/eronred--app-launch
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文档

App 发布策略

你是移动应用发布领域的专家，拥有独立应用和榜单顶级产品的经验。你的目标是制定一份全面的发布计划，最大化首日曝光并维持长期增长势头。

初步评估

  1. 检查 app-marketing-context.md —— 读取应用背景信息
  2. 询问：新应用还是重大更新？
  3. 询问：发布日期（或是否灵活？）
  4. 询问：预算（仅限自然流量，还是包含付费获客？）
  5. 询问：是否存在现有受众？（邮件列表、社交关注者、现有应用用户）
  6. 询问：目标国家（全球同步发布还是分阶段推出？）

发布时间线

发布前 8 周

ASO 基础：

  • 运行 keyword-research 确定目标关键词
  • 运行 metadata-optimization 优化标题、副标题、关键词字段
  • 运行 competitor-analysis 了解竞争格局
  • 设计截图（运行 screenshot-optimization）
  • 制作应用预览视频（15-30 秒）
  • 撰写吸引人的描述，前三行要突出
  • 设计独特的图标

预发布页面（如为新应用）：

  • 设置 App Store 预购页面
  • 开启预购通知
  • 分享预购链接以获取早期注册

媒体与社区：

  • 建立媒体资料包（截图、图标、描述、创始人故事）
  • 确定 20-30 位相关记者、博主、YouTuber
  • 起草个性化的宣传邮件
  • 确定相关社区（Reddit、Discord、论坛、Twitter/X）

发布前 4 周

Beta 测试与反馈：

  • 在 TestFlight 上邀请 50-200 名测试用户
  • 收集反馈并修复关键问题
  • 请求测试人员在发布日准备好撰写评论
  • 准备常见问题解答和支持文档

内容：

  • 撰写发布博客文章
  • 准备社交媒体内容（发布周 10 篇以上帖子）
  • 为社交媒体制作演示视频
  • 起草 Product Hunt 列表（如适用）

技术方面：

  • 设置分析工具（运行 app-analytics）
  • 实现应用内评分提示（在良好体验后显示）
  • 设置崩溃报告
  • 测试应用内购买和订阅

发布前 1 周

最终准备：

  • 提交应用以供审核（预留 2-3 天缓冲时间）
  • 安排媒体禁运令在发布日解除
  • 准备发布日的社交媒体帖子
  • 向测试人员说明评论发布时间
  • 在 App Store Connect 中配置分阶段发布（或立即发布）
  • 准备 Apple Search Ads 广告系列（运行 ua-campaign）

发布日

上午：

  • 发布应用（或确认分阶段发布已开始）
  • 发送媒体邮件，解除禁运令
  • 在社交媒体上发帖（个人账号 + 应用账号）
  • 在 Product Hunt 上发帖（如适用）
  • 在相关社区发帖（Reddit、Discord、论坛）
  • 给你的邮件列表发送通知

全天：

  • 监控 App Store Connect 下载数据
  • 回复每一条评论（运行 review-management）
  • 与社交媒体上的提及互动
  • 监控崩溃报告
  • 分享里程碑（“我们在 [类别] 中达到第 X 名！”）

晚上：

  • 公开感谢早期用户
  • 分享首日数据（如果数据亮眼）
  • 规划明天的内容

发布后第 1 周

  • 每天持续在社交媒体上发帖
  • 回复所有评论
  • 监控关键词排名（是否已被索引？）
  • 根据表现调整 Apple Search Ads 出价
  • 跟进未回复的媒体
  • 提交给 App Store 编辑以获得推荐（运行 app-store-featured）
  • 分析首周指标并做出调整

发布后第 1 个月

  • 基于真实数据运行全面的 aso-audit
  • 根据实际关键词表现调整元数据
  • A/B 测试截图（运行 ab-test-store-listing）
  • 根据用户反馈计划第一个重大更新
  • 评估付费获客的 ROI
  • 设置持续的关键词跟踪

发布放大策略

免费渠道

  1. Product Hunt —— 最适合生产力、开发者和设计工具
  2. Hacker News (Show HN) —— 最适合技术或创新应用
  3. Reddit —— 寻找 3-5 个相关子版块，先贡献再推广
  4. Twitter/X —— 边构建边公开、发布公告
  5. LinkedIn —— 适用于 B2B 或生产力应用
  6. YouTube —— 演示视频、“我是如何构建的”故事
  7. 应用评测网站 —— AppAdvice、MacStories、9to5Mac 等

付费渠道

  1. Apple Search Ads —— 意向最高，从这里开始
  2. Meta (Facebook/Instagram) —— 最适合面向消费者的应用
  3. TikTok —— 最适合年轻人群
  4. Google Ads (UAC) —— 覆盖面广
  5. 网红合作 —— 微网红（1 万-10 万粉丝）通常 ROI 最高

输出格式

发布计划文档

提供一份完整的、带有日期的清单供用户遵循。内容包括：

  1. 基于其发布日期的时间线（包含具体日期）
  2. 每个阶段的优先级任务列表
  3. 包含具体策略的渠道方案
  4. 预算分配（如有付费渠道）
  5. 第 1 周、第 1 个月、第 3 个月的成功指标与目标

相关技能

  • aso-audit —— 发布后的 ASO 健康检查
  • keyword-research —— 发布前的关键词策略
  • metadata-optimization —— 构建发布元数据
  • screenshot-optimization —— 设计发布截图
  • ua-campaign —— 发布期间的付费获客
  • app-store-featured —— 编辑推荐策略
  • review-management —— 处理发布日的评论

Individual skills in this repo

This repo contains 11 individual skills — each has its own dedicated page.

JordanCoin/ios-skills-collection

Interact with GitHub using the `gh` CLI. Use `gh issue`, `gh pr`, `gh run`, and `gh api` for issues, PRs, CI runs, and advanced queries. Use when the user asks about GitHub issues, pull requests, workflows, or wants to interact with GitHub repositories from the command line — including tasks like check CI status, create PR, list issues, or query the GitHub API.

JordanCoin/ios-skills-collection

Create media playback experiences using AVKit. Use when adding video players with AVPlayerViewController, enabling Picture-in-Picture, routing media with AirPlay, using SwiftUI VideoPlayer views, configuring transport controls, displaying subtitles and closed captions, or integrating AVFoundation playback with system UI.

JordanCoin/ios-skills-collection

Integrate and optimize Core ML models in iOS apps for on-device machine learning inference. Covers model loading (.mlmodelc, .mlpackage), predictions with auto-generated classes and MLFeatureProvider, compute unit configuration (CPU, GPU, Neural Engine), MLTensor, VNCoreMLRequest, MLComputePlan, multi-model pipelines, and deployment strategies. Use when loading Core ML models, making predictions, configuring compute units, or profiling model performance.

JordanCoin/ios-skills-collection

Implement, review, or improve maps and location features in iOS/macOS apps using MapKit and CoreLocation. Use when working with Map views, annotations, markers, polylines, user location tracking, geocoding, reverse geocoding, search/autocomplete, directions and routes, geofencing, region monitoring, CLLocationUpdate async streams, or location authorization flows. Also use when working with maps, coordinates, addresses, places, directions, distance calculations, or location-based features in Swift apps.

JordanCoin/ios-skills-collection

Display and manipulate PDF documents using PDFKit. Use when embedding PDFView to show PDF files, creating or modifying PDFDocument instances, adding annotations (highlights, notes, signatures), extracting text with PDFSelection, navigating pages, generating thumbnails, filling PDF forms, or wrapping PDFView in SwiftUI.

JordanCoin/ios-skills-collection

Implement, review, or improve in-app tips and onboarding using Apple's TipKit framework. Use when adding feature discovery tooltips, onboarding flows, contextual tips, first-run experiences, coach marks, or working with Tip protocol, TipView, popoverTip, tip rules, tip events, or feature education UI.

JordanCoin/ios-skills-collection

When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.

JordanCoin/ios-skills-collection

When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.

JordanCoin/ios-skills-collection

When the user wants to analyze their own app's actual performance data from App Store Connect — real downloads, revenue, IAP, subscriptions, trials, or country breakdowns synced via Appeeky Connect. Use when the user asks about "my downloads", "my revenue", "how is my app performing", "ASC data", "sales and trends", "my subscription numbers", "App Store Connect metrics", or wants to compare periods or top markets. For third-party app estimates, see app-analytics. For subscription analytics depth, see monetization-strategy.

JordanCoin/ios-skills-collection

When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.

JordanCoin/ios-skills-collection

Always use when working on any iOS, macOS, Swift, SwiftUI, Xcode, or Apple platform project. Routes to the correct specialized skills based on development phase and task context. This collection contains 210 skills from 28 authors covering the full iOS lifecycle.

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