Waitlist & Launch Design
Waitlist Page
- Clear value proposition (what they're waiting for)
- Email capture (single field, one CTA)
- Position in queue (optional but motivating)
- Social sharing for priority access
- Set expectations (timeline, what happens next)
Early Access
- Exclusive feeling without being gatekeepy
- Feedback mechanism built in from day one
- Clear communication about what's ready and what's not
- Graceful feature gating for unreleased items
Launch Sequence
- Teaser: hint at what's coming
- Waitlist: capture interest
- Beta: limited access with feedback loop
- Launch: public access with onboarding
- Post-launch: iterate on feedback