coreyhaines31/pricing-strategy

사용자가 가격 책정, 패키징, 또는 수익화 전략에 대한 도움을 원할 때 사용합니다.

pricing-strategy란 무엇인가요?

이 스킬은 SaaS, 앱, 디지털 제품을 운영하는 개발자와 창업자가 가격 책정, 패키징, 수익화 전략을 수립할 때 활용됩니다. 사용자가 'pricing', 'pricing tiers', 'freemium', 'free trial', 'packaging', 'price increase', 'value metric', 'Van Westendorp', 'willingness to pay', 'monetization', 'how much should I charge', 'my pricing is wrong', 'pricing page', 'annual vs monthly', 'per seat pricing', 또는 'should I offer a free plan'과 같은 키워드를 언급할 때 이 스킬이 자동으로 호출되도록 설계되었습니다. 이 스킬은 Claude Code, Cursor, Codex 등 다양한 AI 에이전트 플랫폼에서 동작하며, 사용자가 제품의 가격을 결정하거나 요금제 구조를 개선해야 하는 상황에서 적합한 전략을 제안합니다. 또한 Van Westendorp, Willingness to Pay 등 검증된 가격 책정 방법론을 기반으로 한 조언을 제공합니다. 단, 인앱 업그레이드 화면에 대한 도움이 필요한 경우에는 paywall-upgrade-cro 스킬을 사용해야 합니다.

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npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/pricing-strategy

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문서

pricing-strategy은(는) 무엇을 하나요?

사용자가 가격 책정, 패키징, 또는 수익화 전략에 대한 도움을 원할 때 사용합니다. 또한 사용자가 'pricing', 'pricing tiers', 'freemium', 'free trial', 'packaging', 'price increase', 'value metric', 'Van Westendorp', 'willingness to pay', 'monetization', 'how much should I charge', 'my pricing is wrong', 'pricing page', 'annual vs monthly', 'per seat pricing', 또는 'should I offer a free plan'과 같은 키워드를 언급할 때도 사용합니다. 누군가 가격을 결정하거나 요금제 구조를 고민할 때마다 이 스킬을 사용하세요. 인앱 업그레이드 화면에 대한 도움이 필요한 경우에는 paywall-upgrade-cro를 참조하세요.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

ab-testing

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions

ai-seo

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions

analytics

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions

aso

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions

attribution

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions

churn-prevention

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions

cold-email

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions

co-marketing

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says

community-marketing

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \

competitor-profiling

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions

competitors

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions

content-strategy

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions

copy-editing

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions

copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says

coreyhaines31/ab-test-setup

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.

coreyhaines31/analytics-tracking

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

coreyhaines31/aso-audit

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.

coreyhaines31/competitor-alternatives

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

coreyhaines31/email-sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.