사용자가 인앱 페이월, 업그레이드 화면, 상향 판매 모달, 기능 게이트를 만들거나 최적화할 때 사용합니다. 또한 '페이월', '업그레이드 화면', '상향 판매', '기능 게이트', '무료에서 유료로 전환', '프리미엄 전환', '체험 만료 화면', '제한 도달 화면', '요금제 업그레이드 프롬프트', '인앱 가격 책정', '무료 사용자가 업그레이드하지 않음' 등을 언급할 때도 사용합니다.
이 스킬은 인앱 페이월, 업그레이드 화면, 상향 판매 모달, 기능 게이트 등 사용자가 제품 내에서 업그레이드를 유도하는 순간을 생성하거나 최적화할 때 사용하는 전문 도구입니다. 공개 요금제 페이지(별도 스킬 참조)와 달리, 이미 제품 가치를 경험한 사용자에게 인앱에서 업그레이드를 요청하는 상황에 초점을 맞춥니다. 'paywall', 'upgrade screen', 'freemium conversion' 등 관련 키워드가 포함된 프롬프트에서 자동으로 활성화되며, 전환율 최적화(CRO) 관점에서 페이월 디자인, 문구, 타이밍, A/B 테스트 전략을 안내합니다. Claude, Cursor, Codex 등 다양한 AI 에이전트 플랫폼에서 사용 가능하며, SKILL.md 문서에 명시된 트리거 워드와 범위를 기준으로 페이월 최적화 관련 작업을 지능적으로 처리합니다.
npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/paywall-upgrade-croInstalled? Explore more 라이팅 & 에디팅 skills: steipete/notion, langchain-ai/langchain, bytedance/podcast-generation · View all 6 →
사용자가 인앱 페이월, 업그레이드 화면, 상향 판매 모달, 기능 게이트를 만들거나 최적화할 때 사용합니다. 또한 사용자가 '페이월', '업그레이드 화면', '업그레이드 모달', '상향 판매', '기능 게이트', '무료에서 유료로 전환', '프리미엄 전환', '체험 만료 화면', '제한 도달 화면', '요금제 업그레이드 프롬프트', '인앱 가격 책정', '무료 사용자가 업그레이드하지 않음', '체험에서 유료로 전환', '사용자에게 지불을 유도하는 방법' 등을 언급할 때 사용합니다. 사용자에게 업그레이드를 요청하는 모든 인앱 순간에 이 스킬을 사용하세요. 공개 요금제 페이지(페이지-CRO 참조)와는 구별됩니다. 이 스킬은 이미 가치를 경험한 사용자를 대상으로 하는 인앱 업그레이드 순간에 초점을 맞춥니다. 가격 결정에 대해서는 가격-전략을 참조하세요.
This repo contains 20 individual skills — each has its own dedicated page.
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
Notion CLI/API for pages, Markdown content, data sources, files, comments, search, Workers, and raw API calls.
The agent engineering platform.
Use this skill when the user requests to generate, create, or produce podcasts from text content. Converts written content into a two-host conversational podcast audio format with natural dialogue.
Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Context7 Platform -- Up-to-date code documentation for LLMs and AI code editors