사용자가 마케팅 목적(리드 생성, SEO 가치, 브랜드 인지도)으로 무료 도구를 계획, 평가 또는 구축하려고 할 때 사용합니다.
이 스킬은 개발자와 마케터가 무료 도구(Free Tool)를 전략적으로 계획, 평가, 구축할 수 있도록 지원합니다. '엔지니어링 기반 마케팅(Engineering as Marketing)' 접근법을 통해 유용한 무료 도구를 제공함으로써 리드를 확보하고, SEO 가치를 높이며, 브랜드 인지도를 향상시키는 것이 핵심 목적입니다. 주로 ROI 계산기, 평가 도구(Grader), 감사 도구(Audit), 생성기(Generator) 등 사용자가 직접 상호작용하는 웹 기반 도구에 적합합니다. 이 스킬은 Claude Code, Cursor, Codex 등 다양한 AI 에이전트 플랫폼과 호환되며, SKILL.md 문서를 기반으로 사용자의 요청에 맞춰 아이디어 발굴부터 기술 설계, 구현 전략까지 체계적인 가이드를 제공합니다. 단, PDF, 체크리스트와 같은 다운로드 가능한 콘텐츠 리드 마그넷은 lead-magnets 스킬을 참조해야 합니다.
npx skills add https://github.com/coreyhaines31/marketingskills/tree/main/skills/free-tool-strategyInstalled? Explore more 라이팅 & 에디팅 skills: steipete/notion, langchain-ai/langchain, bytedance/podcast-generation · View all 6 →
사용자가 마케팅 목적(리드 생성, SEO 가치, 브랜드 인지도)으로 무료 도구를 계획, 평가 또는 구축하려고 할 때 사용합니다. 또한 사용자가 "엔지니어링 기반 마케팅", "무료 도구", "마케팅 도구", "계산기", "생성기", "인터랙티브 도구", "리드 생성 도구", "리드 확보를 위한 도구 구축", "무료 리소스", "ROI 계산기", "평가 도구", "감사 도구", "무료 도구를 만들어야 할까요?", "리드 생성을 위한 도구" 등을 언급할 때도 사용하세요. 누군가가 유용한 무언가를 만들어 리드를 유치하거나 링크를 얻기 위해 무료로 제공하려 할 때마다 이 스킬을 사용하십시오. 다운로드 가능한 콘텐츠 리드 마그넷(전자책, 체크리스트, 템플릿)의 경우 lead-magnets를 참조하세요.
This repo contains 20 individual skills — each has its own dedicated page.
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro.
Notion CLI/API for pages, Markdown content, data sources, files, comments, search, Workers, and raw API calls.
The agent engineering platform.
Use this skill when the user requests to generate, create, or produce podcasts from text content. Converts written content into a two-host conversational podcast audio format with natural dialogue.
Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Context7 Platform -- Up-to-date code documentation for LLMs and AI code editors