bg-szy/TOP-SKILLS

Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

Instructions

Follow this workflow to produce landing page copy or marketing website content.

1. Gather product/service information. Determine:

   • The product or service being sold
   • The target audience
   • The problem it solves
   • The competitive advantage (what makes it unique)
   • The action visitors should take
   • Available social proof, testimonials, or data points

2. Choose a copywriting framework.

   PAS (Problem-Agitate-Solution):

   • Identify the pain point
   • Amplify the consequences
   • Present the solution

   AIDA (Attention-Interest-Desire-Action):

   • Grab attention with a bold claim
   • Build interest with details
   • Create desire with benefits
   • Prompt action with a CTA

   StoryBrand:

   • The hero (customer) has a problem
   • Meets a guide (the brand)
   • Who gives them a plan
   • Calls them to action
   • That results in success or avoids failure

3. Generate landing page sections.

   Hero section:

   • Headline (value proposition in 10 words or less)
   • Subheadline (expand on the value)
   • Primary CTA button text
   • Trust indicators (used by X companies, Y reviews)

   Problem section:

   • Identify the pain point the audience feels
   • Use emotional language
   • Include 2-3 specific scenarios

   Solution section:

   • Explain how the product solves the problem
   • Cover 3-5 key features with benefit-focused descriptions
   • State why it beats alternatives

   How it works:

   • Lay out 3-4 simple steps
   • Give each step an icon concept and a description
   • End with a CTA

   Social proof:

   • Structure testimonials (quote + name + role + company)
   • Include a case study snippet
   • Add trust badges or metrics

   Pricing/plans (if applicable):

   • Provide a feature comparison
   • Highlight the recommended plan
   • Add money-back guarantee copy

   FAQ:

   • Address 5-7 common objections
   • Give clear, confident answers

   Final CTA:

   • Add an urgency or scarcity element
   • Include risk reversal (guarantee)
   • Write button text that reinforces value

4. Format the output using the template in references/output-template.md.

5. Apply copywriting best practices:

   • Use active voice, present tense
   • Focus on benefits, not features
   • Include specific numbers and data
   • Address objections directly
   • Create urgency without being pushy
   • Use power words (proven, guaranteed, instant, effortless)
   • Keep sentences short and scannable
   • Use "you" language (customer-focused)
   • Include multiple CTAs throughout the page

6. Apply CTA button best practices:

   • Start with an action verb
   • Be specific about the outcome
   • Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")
   • Create urgency ("Get Instant Access")
   • Avoid generic text ("Submit", "Click Here")

Example Triggers

• "Write landing page copy for a B2B SaaS tool"
• "Create sales page content using PAS framework"
• "Generate hero section copy for my product"
• "Write conversion-optimized CTAs"
• "Help me with landing page headlines"

Output Quality

Ensure all copy:

• Leads with value, not features
• Addresses target audience pain points
• Uses emotional and logical appeals
• Has clear, compelling CTAs
• Includes social proof elements
• Handles objections proactively
• Creates urgency appropriately
• Is scannable and easy to read
• Uses proven copywriting frameworks
• Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.