aaron-he-zhu/analyse-concurrents

À utiliser lorsque l'utilisateur demande « analyse des concurrents » ou « 竞品分析 » ; il compare les mots-clés, le contenu, les backlinks, les citations IA et la part de trafic des concurrents pour en dégager les forces, les faiblesses et un plan d'action. Ne pas utiliser pour une cartographie des lacunes de couverture thématique par paire — utiliser content-gap-analysis.

Qu'est-ce que analyse-concurrents ?

Cette compétence est conçue pour les agents IA qui doivent réaliser une analyse concurrentielle approfondie. Elle prend en charge l'analyse des mots-clés, du contenu, des backlinks, des citations issues de l'IA générative ainsi que de la répartition du trafic des concurrents. Le résultat est structuré sous forme de forces, faiblesses et d'un plan d'action concret. Elle est idéale pour les requêtes en français comme en chinois (竞品分析). Elle se distingue du content-gap-analysis qui se concentre sur les lacunes de couverture thématique entre deux entités. Compatible avec Claude Code, Cursor, Codex et autres outils d'agent de codage.

Compatible avec~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/aaron-he-zhu/seo-geo-claude-skills/tree/main/skills/competitor-analysis

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Que fait analyse-concurrents ?

À utiliser lorsque l'utilisateur demande « analyse des concurrents » ou « 竞品分析 » ; il compare les mots-clés, le contenu, les backlinks, les citations IA et la part de trafic des concurrents pour en dégager les forces, les faiblesses et un plan d'action. Ne pas utiliser pour une cartographie des lacunes de couverture thématique par paire — utiliser content-gap-analysis. 竞品分析/竞争对手

Individual skills in this repo

This repo contains 19 individual skills — each has its own dedicated page.

aaron-he-zhu/alert-manager

Use when the user asks to "set SEO alerts" or "排名掉了提醒我"; configures threshold notifications for FUTURE ranking, traffic, technical, and competitor changes. Not for one-time measurement or reporting — use rank-tracker or performance-reporter. SEO预警/排名监控

aaron-he-zhu/backlink-analyzer

Use when the user asks to "analyze backlinks" or "外链分析"; profiles external referring domains, anchor-text distribution, toxic links, and competitor link gaps. Not for internal links — use internal-linking-optimizer. 外链分析/反向链接

aaron-he-zhu/content-gap-analysis

Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划

aaron-he-zhu/content-quality-auditor

Use when auditing content quality, E-E-A-T, or publish readiness; runs 80-item CORE-EEAT scoring with veto checks and a fix plan. Not for structural on-page tags/headers — use on-page-seo-auditor; not for domain/citation trust — use domain-authority-auditor. 内容质量/EEAT评分

aaron-he-zhu/content-refresher

Use when the user asks to "update outdated content" or "fix traffic/ranking decay"; scores decay, prioritizes refresh work, and produces an update plan with GEO and republishing guidance. Not for net-new content — use seo-content-writer. 内容更新/排名恢复

aaron-he-zhu/domain-authority-auditor

Use when auditing domain authority, trust, or citation credibility; runs 40-item CITE scoring with veto checks (TRUSTED/CAUTIOUS/UNTRUSTED). Not for page-level content quality — use content-quality-auditor; not for backlink profiling alone — use backlink-analyzer. 域名权威/网站可信度

aaron-he-zhu/entity-optimizer

Use when the user asks to "optimize entity presence"; builds Knowledge Graph, Wikidata, sameAs, and AI recognition signals for a canonical entity identity. Not for page-level AI-citation readiness — use geo-content-optimizer. 实体优化/知识图谱

aaron-he-zhu/geo-content-optimizer

Use when the user asks to "optimize for AI citations"; improves citation readiness for ChatGPT, Perplexity, AI Overviews, Gemini, and Claude. Not for structural on-page SEO — use on-page-seo-auditor; not for net-new drafting — use seo-content-writer. AI引用优化/GEO优化/AI搜索

aaron-he-zhu/internal-linking-optimizer

Use when improving internal link structure, anchor text, orphan pages, crawl depth, site architecture, or link equity flow. 内链优化/站内架构

aaron-he-zhu/keyword-research

Use when the user asks to "find keywords", "挖词", or "搜什么词"; prioritizes search volume, keyword difficulty, intent, and topic clusters from provided or connected data. Not for competitor-relative coverage gaps — use content-gap-analysis. 关键词研究/内容选题

aaron-he-zhu/memory-management

Use when the user asks to "remember project context"; manages the SEO/GEO memory lifecycle — hot-cache, active work, archive tiers, and privacy cleanup. Not for content or domain scoring — use the auditors. 项目记忆/跨会话

aaron-he-zhu/meta-tags-optimizer

Use when the user asks to "optimize meta tags"; improves titles, descriptions, Open Graph, Twitter cards, and CTR test variants. Not for JSON-LD structured data — use schema-markup-generator; not for body copy — use seo-content-writer. 标题优化/元描述/CTR

aaron-he-zhu/on-page-seo-auditor

Use when the user asks to "audit on-page SEO" or "diagnose why a single page dropped"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. For E-E-A-T / publish-readiness scoring use content-quality-auditor; for crawl / CWV / indexing use technical-seo-checker. 页面SEO审计/排名诊断

aaron-he-zhu/performance-reporter

Use when the user asks to "generate an SEO report" or "出月报"; builds multi-metric stakeholder reports and dashboards spanning traffic, rankings, authority, and content progress. Not for raw ranking deltas — use rank-tracker. SEO报告/绩效仪表盘

aaron-he-zhu/rank-tracker

Use when the user asks to "track rankings" or "查排名"; measures keyword and SERP-position deltas over time from provided exports or connected tools, including AI-response checks. Not for multi-metric stakeholder reports — use performance-reporter; not for setting alerts — use alert-manager. 排名追踪/SERP监控

aaron-he-zhu/schema-markup-generator

Use when the user asks to "generate schema"; creates JSON-LD for FAQ, HowTo, Article, Product, and LocalBusiness rich-result candidates. Not for title/meta-description tags — use meta-tags-optimizer; not for crawl/index technical issues — use technical-seo-checker. Schema标记/结构化数据

aaron-he-zhu/seo-content-writer

Use when the user asks to "write SEO content"; drafts new posts, articles, and landing pages with keywords, headers, snippets, and evidence boundaries. Not for AI-citation/GEO readiness scoring — use geo-content-optimizer; not for updating decaying existing content — use content-refresher. SEO文章写作/内容优化

aaron-he-zhu/serp-analysis

Use when the user asks to "analyze the SERP" or "SERP分析"; maps SERP features, layout, ranking factors, search intent, AI Overviews, and snippet opportunities for a query. Not for keyword demand discovery — use keyword-research. SERP分析/搜索结果

aaron-he-zhu/technical-seo-checker

Use when the user asks to "check technical SEO"; audits crawlability, indexing, Core Web Vitals, robots.txt, sitemaps, canonicals, redirects, and migrations. Not for on-page tags or content — use on-page-seo-auditor. 技术SEO/网站速度

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