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wondelai/obviously-awesome

Define el posicionamiento de productos mapeando alternativas competitivas, atributos únicos y clientes ideales en la categoría de mercado correcta.

¿Qué es obviously-awesome?

Esta habilidad guía a los usuarios en la definición del posicionamiento de productos mediante el mapeo sistemático de alternativas competitivas, atributos distintivos y clientes ideales hacia la categoría de mercado adecuada. Es útil para equipos de producto, marketing y estrategia que enfrentan desafíos como lanzar un nuevo producto, entrar en un mercado saturado o diagnosticar por qué los prospectos no comprenden el valor del producto. Compatible con plataformas como Claude Code, Cursor y Codex, se activa con términos clave como "posicionamiento", "alternativas competitivas", "categoría de mercado" y "lienzo de posicionamiento". La habilidad cubre el lienzo de posicionamiento y talleres en equipo, proporcionando un marco estructurado para reposicionar productos o crear nuevas categorías, basado en la metodología de "Obviously Awesome" de April Dunford.

Compatible con~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/wondelai/skills/tree/main/skills/obviously-awesome

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Documentación

¿Qué hace obviously-awesome?

Define el posicionamiento de productos mapeando alternativas competitivas, atributos únicos y clientes ideales en la categoría de mercado correcta. Úsalo cuando el usuario mencione "posicionamiento", "alternativas competitivas", "cómo posicionar", "categoría de mercado", "por qué los clientes no lo entienden", "lienzo de posicionamiento", "reposicionamiento" o "creación de categoría". También actívalo al lanzar un nuevo producto, entrar en un mercado saturado o diagnosticar por qué los prospectos no entienden el valor del producto. Cubre el lienzo de posicionamiento y talleres en equipo. Para el análisis de trabajos del cliente, consulta trabajos-por-hacer. Para ir al mercado, consulta cruzando-el-abismo.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

wondelai/37signals-way

Build lean, opinionated products using the 37signals philosophy from Getting Real, Rework, and Shape Up. Use when the user mentions "Getting Real", "Rework", "Shape Up", "37signals", "Basecamp method", "six-week cycles", "fixed time variable scope", "appetite vs estimates", "betting table", "breadboarding", "fat marker sketch", "build less", "underdo the competition", or "opinionated software". Also trigger when cutting scope to ship faster, running small teams, avoiding long-term roadmaps, or eliminating meetings. Covers shaping, betting, building, and the art of saying no. For MVP validation, see lean-startup. For design sprints, see design-sprint.

wondelai/blue-ocean-strategy

Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "eliminate-reduce-raise-create", or "uncontested market". Also trigger when comparing pricing strategies, exploring new market categories, finding underserved customer segments, or asking how to stop competing on price. Covers the Four Actions Framework, buyer utility map, and value-cost trade-offs. For tech adoption strategy, see crossing-the-chasm. For product positioning, see obviously-awesome.

wondelai/clean-architecture

Structure software around the Dependency Rule: source code dependencies point inward from frameworks to use cases to entities. Use when the user mentions "architecture layers", "dependency rule", "ports and adapters", "hexagonal architecture", "use case boundary", "onion architecture", "screaming architecture", or "framework independence". Also trigger when decoupling business logic from databases or frameworks, defining module boundaries, or debating where to put business rules. Covers component principles, boundaries, and SOLID. For code quality, see clean-code. For domain modeling, see domain-driven-design.

wondelai/clean-code

Write readable, maintainable code through disciplined naming, small functions, and clean error handling. Use when the user mentions "code review", "naming conventions", "function too long", "code smells", "readable code", "boy scout rule", "single responsibility", or "unit test quality". Also trigger when reviewing pull requests for readability, refactoring messy functions, debating comment styles, or improving error handling patterns. Covers SRP, comment discipline, formatting, and unit testing. For refactoring techniques, see refactoring-patterns. For architecture, see clean-architecture.

wondelai/contagious

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "viral loop", "referral program", or "organic growth". Also trigger when designing shareable features, crafting social media campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.

wondelai/continuous-discovery

Build a weekly cadence of customer touchpoints using Opportunity Solution Trees, assumption mapping, and interview snapshots. Use when the user mentions "continuous discovery", "opportunity solution tree", "weekly interviews", "assumption testing", "discovery habits", "product trio", or "outcome-based roadmap". Also trigger when setting up regular customer feedback loops, prioritizing which experiments to run, or connecting discovery insights to delivery work. Covers experience mapping, co-creation, and prioritizing opportunities. For interview technique, see mom-test. For team structure, see inspired-product.

wondelai/cro-methodology

Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "split testing", or "conversion funnel". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.

wondelai/crossing-the-chasm

Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs. mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", or "pragmatist buyers". Also trigger when a startup has early traction but struggles to grow beyond initial users, or when planning go-to-market for technical products. Covers D-Day analogy, bowling-pin strategy, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.

wondelai/ddia-systems

Design data systems by understanding storage engines, replication, partitioning, transactions, and consistency models. Use when the user mentions "database choice", "replication lag", "partitioning strategy", "consistency vs availability", "stream processing", "ACID transactions", "eventual consistency", or "LSM tree vs B-tree". Also trigger when choosing between SQL and NoSQL, designing data pipelines, or debugging distributed system consistency issues. Covers data models, batch/stream processing, and distributed consensus. For system design, see system-design. For resilience, see release-it.

wondelai/design-everyday-things

Apply foundational design principles: affordances, signifiers, constraints, feedback, and conceptual models. Use when the user mentions "why is this confusing", "affordance", "error prevention", "discoverability", "human-centered design", "fault tolerance", "mental model", "mapping", or "seven stages of action". Also trigger when diagnosing why users make mistakes, reducing product complexity, or improving error messages and feedback systems. Covers the gulfs of execution and evaluation. For usability scoring, see ux-heuristics. For iOS-specific patterns, see ios-hig-design.

wondelai/design-sprint

Run a structured 5-day process to prototype, test, and validate product ideas with real users. Use when the user mentions "design sprint", "validate in a week", "rapid prototype", "test with users", "de-risk before building", "GV sprint", "prototype testing", or "design workshop". Also trigger when a team needs to make a critical product decision quickly, resolve stakeholder disagreements, or test risky ideas before investing in development. Covers mapping, sketching, deciding, prototyping, and testing. For ongoing experimentation, see lean-startup. For customer job analysis, see jobs-to-be-done.

wondelai/domain-driven-design

Model software around the business domain using bounded contexts, aggregates, and ubiquitous language. Use when the user mentions "domain modeling", "bounded context", "aggregate root", "ubiquitous language", "anti-corruption layer", "context mapping", "domain events", or "strategic design". Also trigger when splitting a monolith into services, defining microservice boundaries, or aligning code structure with business processes. Covers entities vs value objects, domain events, and context mapping strategies. For architecture layers, see clean-architecture. For complexity, see software-design-philosophy.

wondelai/drive-motivation

Design motivation systems using Autonomy, Mastery, and Purpose (AMP) for products and teams. Use when the user mentions "intrinsic motivation", "gamification isnt working", "team incentives", "autonomy", "mastery", "purpose-driven", "employee engagement", or "reward systems". Also trigger when designing onboarding progression systems, fixing broken gamification, or building team structures that sustain high performance. Covers why carrot-and-stick fails and how to build progress systems. For habit-forming product loops, see hooked-ux. For retention behavior design, see improve-retention.

wondelai/high-perf-browser

Optimize web performance through network protocols, resource loading, and browser rendering internals. Use when the user mentions "page load speed", "Core Web Vitals", "HTTP/2", "resource hints", "network latency", "render blocking", "TCP optimization", "service worker", or "critical rendering path". Also trigger when diagnosing slow page loads, optimizing time to first byte, choosing between WebSocket and SSE, or reducing bundle sizes. Covers TCP/TLS optimization, caching strategies, WebSocket/SSE, and protocol selection. For UI visual performance, see refactoring-ui. For font loading, see web-typography.

wondelai/hooked-ux

Design habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment). Use when the user mentions "users arent coming back", "engagement loops", "habit formation", "push notifications", "variable rewards", "daily active users", "habit zone", or "user retention loops". Also trigger when designing notification strategies, building streaks or progress systems, or analyzing why users stop using a product after initial signup. Covers ethics evaluation and onboarding for habits. For friction reduction and B=MAP, see improve-retention. For viral sharing, see contagious.

wondelai/hundred-million-offers

Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "pricing strategy", "irresistible offer", "bonuses and guarantees", "value-to-price ratio", "offer naming", "grand slam offer", "guarantee strategy", or "premium pricing justification". Also trigger when packaging products for higher perceived value, designing money-back guarantees, or structuring pricing tiers to maximize conversions. Covers the MAGIC naming formula and starving-crowd targeting. For product positioning, see obviously-awesome. For outbound sales, see predictable-revenue.

wondelai/improve-retention

Diagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users drop off", "activation rate", "onboarding friction", "retention metrics", "why users dont complete", "churn analysis", "user activation", or "aha moment". Also trigger when analyzing cohort retention curves, designing activation milestones, reducing time-to-value for new users, or investigating why users stop after their first session. Covers the Ability Chain, prompt design, and tiny behaviors that compound. For habit loops and variable rewards, see hooked-ux. For intrinsic motivation, see drive-motivation.

wondelai/influence-psychology

Apply the six principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", or "commitment and consistency". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.

wondelai/inspired-product

Build empowered product teams using discovery and delivery dual-track. Use when the user mentions "product discovery", "empowered teams", "feature factory", "product roadmap", "opportunity assessment", "product vision", "product-led growth", or "discovery vs delivery". Also trigger when restructuring product teams away from output-driven models, setting product strategy, or defining what to build next based on outcomes. Covers product discovery techniques, team structure, and continuous value delivery. For customer interviews, see mom-test. For ongoing discovery systems, see continuous-discovery.

wondelai/ios-hig-design

Design native iOS interfaces following Apple Human Interface Guidelines. Use when the user mentions "iPhone app", "iPad layout", "SwiftUI", "UIKit", "Dynamic Island", "safe areas", "HIG compliance", "SF Symbols", "haptic feedback", or "iOS accessibility". Also trigger when building tab bars, navigation stacks, sheets, or modals for iOS, implementing dark mode, or adapting layouts for different screen sizes. Covers navigation patterns, accessibility, SF Symbols, and platform conventions. For general UI polish, see refactoring-ui. For affordance design, see design-everyday-things.

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