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kostja94/branding

Ayuda a definir, auditar o aplicar la estrategia de marca: propósito, valores, posicionamiento, storytelling, voz y narrativa (no solo elementos visuales).

¿Qué es branding?

Este skill permite a un agente de IA trabajar con la estrategia de marca de una empresa o producto. Está diseñado para tareas como la definición de propósito, valores, posicionamiento, storytelling, voz y narrativa de marca. No debe usarse para aspectos visuales como tipografía, colores o tokens de diseño; para eso existe el skill 'brand-visual-generator'. Soporta contextos donde el usuario menciona términos como 'estrategia de marca', 'historia de marca', 'voz de marca', 'identidad de marca', 'directrices de marca', 'propósito de marca', 'valores de marca', 'historia de origen', 'narrativa de marca', 'personalidad de marca', 'arquetipo de marca', 'marca de presentaciones', 'colores de marca para PPT' o 'guía de estilo de documentos'. Es útil para agentes en plataformas como Cursor, Codex o Claude Code, y se activa cuando el usuario desea auditar o aplicar una estrategia de marca de manera consistente.

Compatible con~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/kostja94/marketing-skills/tree/main/skills/branding

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Documentación

¿Qué hace branding?

Cuando el usuario quiere definir, auditar o aplicar la estrategia de marca—propósito, valores, posicionamiento, storytelling, voz, narrativa (no solo elementos visuales). También úsalo cuando el usuario mencione "estrategia de marca", "historia de marca", "storytelling de marca", "voz de marca", "identidad de marca", "directrices de marca", "propósito de marca", "valores de marca", "historia de origen", "narrativa de marca", "personalidad de marca", "arquetipo de marca", "marca de presentaciones", "colores de marca para PPT" o "guía de estilo de documentos". Para tipografía, colores, tokens de diseño y elementos visuales frontend, usa brand-visual-generator.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

kostja94/affiliate-marketing

When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.

kostja94/analytics-tracking

When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.

kostja94/article-content

When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.

kostja94/brand-visual-generator

When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics). Also use when the user mentions "brand style guide," "visual identity," "design system," "typography," "color palette," "brand guidelines," "AI brand aesthetics," "brand colors," "font choices," "spacing system," "design tokens," "motion," "distinctive design," "frontend aesthetics," "PowerPoint theme," "Google Slides brand," or "slide master colors." For brand story, positioning, and voice, use branding.

kostja94/carousel

When the user wants to design, optimize, or audit carousel/slider layouts for content display. Also use when the user mentions "carousel," "slider," "carousel layout," "testimonial carousel," "gallery carousel," "quote carousel," "image slider," or "carousel accessibility." For hero-area patterns, use hero-generator.

kostja94/competitor-research

When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.

kostja94/content-optimization

When the user wants to optimize content for SEO—word count, H2 keywords, keyword density, multimedia, tables, lists. Also use when the user mentions "content length," "word count," "keyword stuffing," "H2 keywords," "keyword density," "tables," "bullet points," or "content structure." For keywords, use keyword-research.

kostja94/content-strategy

When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.

kostja94/conversion-optimization

When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.

kostja94/copywriting

When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.

kostja94/email-marketing

When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator.

kostja94/entity-seo

When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.

kostja94/generative-engine-optimization

When the user wants to optimize for AI search visibility (ChatGPT, Claude, Perplexity, AI Overviews). Also use when the user mentions "GEO," "AEO," "generative engine optimization," "AI search visibility," "LLM optimization," "GitHub GEO," "Grokipedia," "optimize for ChatGPT," "AI Overviews," "Bing Copilot," "Yandex AI," "Perplexity optimization," "GEO strategy," or "AI search optimization." For third-party publishing strategy (which platforms to use), use parasite-seo. For GitHub repos, README, and Awesome lists, use github. For Medium.com only, use medium-posts. For Grokipedia edits, use grokipedia-recommendations. For traditional Google SERP strategy, use seo-strategy.

kostja94/google-ads

When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube ads." For paid mix, use paid-ads-strategy.

kostja94/google-search-console

When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries," "search performance report," "URL inspection," "impressions," "CTR," "average position," "index coverage," "GSC data analysis," "Search Console API," or "searchanalytics.query." When the user wants to rewrite title tags (not only report on them), use title-tag. For meta description rewrites, use meta-description.

kostja94/grokipedia-recommendations

When the user wants to add recommendations, links, or content to Grokipedia. Also use when the user mentions "Grokipedia," "GEO wiki," "AI encyclopedia," "suggest Grokipedia article," "Grokipedia citation," "Grokipedia listing," "AI search citation," "GEO visibility," or "Grokipedia optimization." For multi-platform parasite SEO strategy, use parasite-seo. For broad AI search visibility, use generative-engine-optimization.

kostja94/growth-funnel

When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.

kostja94/hero-generator

When the user wants to design, optimize, or audit hero sections (above-the-fold main visual area). Also use when the user mentions "hero," "hero section," "hero area," "above the fold," "above the fold content," "landing hero," "main banner," "banner section," "first fold," "hero section design," "hero conversion," "split layout hero," "centered hero," or "hero alignment." For homepage, use homepage-generator.

kostja94/influencer-marketing

When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.

kostja94/keyword-research

When the user wants to research keywords, find target keywords, or analyze search intent. Also use when the user mentions "keyword research," "keyword tool," "target keywords," "search volume," "search intent," "keyword difficulty," "topical map," "keyword clustering," "People Also Ask," "Google autocomplete," "autocomplete keywords," or "alphabet method." For clusters, use content-strategy.

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