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davila7/marketing-strategie-pmm

Produktmarketing, Positionierung, GTM-Strategie und Wettbewerbsanalyse. Beinhaltet ICP-Definition, April-Dunford-Positionierungsmethodik, Launch-Playbooks, Competitive Battlecards und Leitfäden für den internationalen Markteintritt.

Was ist marketing-strategie-pmm?

Diese Skill ist ein umfassendes Toolkit für Produktmarketing-Manager, Produktmanager und Vermarkter, die sich mit Positionierung, Go-to-Market (GTM)-Strategien und Wettbewerbsanalyse beschäftigen. Sie vereint erprobte Methoden wie die April-Dunford-Positionierungsmethodik mit praktischen Vorlagen für ICP-Definition, Launch-Playbooks und Competitive Battlecards. Der Skill unterstützt sowohl die Planung von Produkteinführungen in neuen Märkten als auch die Sales-Enablement-Materialerstellung. Entwickelt für den Einsatz in KI-gestützten Entwicklungsumgebungen wie Claude Code, Cursor oder Codex, ermöglicht er es, schnell strategische Dokumente zu generieren, Marktchancen zu bewerten und Wettbewerbsinformationen strukturiert aufzubereiten. Dies spart wertvolle Zeit bei der Recherche und stellt sicher, dass alle Marketingteams auf einer gemeinsamen, datengestützten Basis arbeiten.

Funktioniert mit~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/davila7/claude-code-templates/tree/main/skills/marketing-strategy-pmm

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Dokumentation

Was macht marketing-strategie-pmm?

Produktmarketing, Positionierung, GTM-Strategie und Wettbewerbsanalyse. Beinhaltet ICP-Definition, April-Dunford-Positionierungsmethodik, Launch-Playbooks, Competitive Battlecards und Leitfäden für den internationalen Markteintritt. Verwenden Sie diesen Skill bei der Entwicklung von Positionierungen, der Planung von Produkteinführungen, der Erstellung von Botschaften, der Analyse von Wettbewerbern, dem Eintritt in neue Märkte, der Vertriebsunterstützung oder wenn der Benutzer Produktmarketing, Positionierung, GTM, Go-to-Market, Wettbewerbsanalyse, Markteintritt oder Sales Enablement erwähnt.

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

davila7/citation-management

Comprehensive citation management for academic research. Search Google Scholar and PubMed for papers, extract accurate metadata, validate citations, and generate properly formatted BibTeX entries. This skill should be used when you need to find papers, verify citation information, convert DOIs to BibTeX, or ensure reference accuracy in scientific writing.

davila7/claude-code-templates

Balance visual design with ATS compatibility for creative roles. Use when the user is in design, art, writing, marketing creative, or any visual/creative field and needs a resume that looks distinctive but still parses.

davila7/claude-code-templates

Optimize resumes for software engineering, product management, and technical roles. Use when the user mentions software engineer, developer, PM, data scientist, ML, DevOps, or other technical role resumes.

davila7/claude-code-templates

Expert in building portfolios that actually land jobs and clients - not just showing work, but creating memorable experiences. Covers developer portfolios, designer portfolios, creative portfolios, and portfolios that convert visitors into opportunities. Use when: portfolio, personal website, showcase work, developer portfolio, designer portfolio.

davila7/claude-code-templates

Create premium, Awwwards-quality website designs as React (.jsx) components that look like they were built by a top-tier agency charging $50k+ per project. Use this skill whenever the user asks for a website, landing page, portfolio, or web component that should look expensive, premium, luxury, editorial, high-end, or agency-quality. Also trigger when the user mentions Awwwards, FWA, award-winning design, or references brands like Apple, Aesop, Bottega Veneta, Stripe, or any luxury/fashion/design-forward brand. Trigger when the user says things like "make it look professional", "make it look expensive", "I want it to look really good", "high quality design", "not generic", or expresses dissatisfaction with typical AI-generated website aesthetics. Do NOT trigger for dashboards, admin panels, internal tools, or functional UI where aesthetics are secondary to utility — the standard frontend-design skill handles those.

davila7/claude-code-templates

Generates creative domain name ideas for your project and checks availability across multiple TLDs (.com, .io, .dev, .ai, etc.). Saves hours of brainstorming and manual checking.

davila7/claude-code-templates

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

davila7/excel-analysis

Analyze Excel spreadsheets, create pivot tables, generate charts, and perform data analysis. Use when analyzing Excel files, spreadsheets, tabular data, or .xlsx files.

davila7/exploratory-data-analysis

Perform comprehensive exploratory data analysis on scientific data files across 200+ file formats. This skill should be used when analyzing any scientific data file to understand its structure, content, quality, and characteristics. Automatically detects file type and generates detailed markdown reports with format-specific analysis, quality metrics, and downstream analysis recommendations. Covers chemistry, bioinformatics, microscopy, spectroscopy, proteomics, metabolomics, and general scientific data formats.

davila7/generate-image

Generate or edit images using AI models (FLUX, Gemini). Use for general-purpose image generation including photos, illustrations, artwork, visual assets, concept art, and any image that isn't a technical diagram or schematic. For flowcharts, circuits, pathways, and technical diagrams, use the scientific-schematics skill instead.

davila7/jira

Use when the user mentions Jira issues (e.g., "PROJ-123"), asks about tickets, wants to create/view/update issues, check sprint status, or manage their Jira workflow. Triggers on keywords like "jira", "issue", "ticket", "sprint", "backlog", or issue key patterns.

davila7/literature-review

Conduct comprehensive, systematic literature reviews using multiple academic databases (PubMed, arXiv, bioRxiv, Semantic Scholar, etc.). This skill should be used when conducting systematic literature reviews, meta-analyses, research synthesis, or comprehensive literature searches across biomedical, scientific, and technical domains. Creates professionally formatted markdown documents and PDFs with verified citations in multiple citation styles (APA, Nature, Vancouver, etc.).

davila7/market-research-reports

Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Features professional LaTeX formatting, extensive visual generation with scientific-schematics and generate-image, deep integration with research-lookup for data gathering, and multi-framework strategic analysis including Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, and BCG Matrix.

davila7/markitdown

Convert files and office documents to Markdown. Supports PDF, DOCX, PPTX, XLSX, images (with OCR), audio (with transcription), HTML, CSV, JSON, XML, ZIP, YouTube URLs, EPubs and more.

davila7/mermaid-diagram-specialist

Mermaid diagram specialist for creating flowcharts, sequence diagrams, ERDs, and architecture visualizations

davila7/mobile-design

Mobile-first design thinking and decision-making for iOS and Android apps. Touch interaction, performance patterns, platform conventions. Teaches principles, not fixed values. Use when building React Native, Flutter, or native mobile apps.

davila7/prompt-engineer

Expert in designing effective prompts for LLM-powered applications. Masters prompt structure, context management, output formatting, and prompt evaluation. Use when: prompt engineering, system prompt, few-shot, chain of thought, prompt design.

davila7/remotion

Best practices and comprehensive guide for Remotion - programmatic video creation in React with animations, compositions, and media handling

davila7/scientific-slides

Build slide decks and presentations for research talks. Use this for making PowerPoint slides, conference presentations, seminar talks, research presentations, thesis defense slides, or any scientific talk. Provides slide structure, design templates, timing guidance, and visual validation. Works with PowerPoint and LaTeX Beamer.

davila7/scientific-visualization

Create publication figures with matplotlib/seaborn/plotly. Multi-panel layouts, error bars, significance markers, colorblind-safe, export PDF/EPS/TIFF, for journal-ready scientific plots.

Verwandte Skills

affaan-m/uspto-database

USPTO patent and trademark data workflow for official record lookup, PatentSearch queries, TSDR checks, assignment data, and reproducible IP research logs.

community

affaan-m/scholar-evaluation

Structured scholarly-work evaluation for papers, proposals, literature reviews, methods sections, evidence quality, citation support, and research-writing feedback.

community

affaan-m/literature-review

Systematic literature-review workflow for academic, biomedical, technical, and scientific topics, including search planning, source screening, synthesis, citation checks, and evidence logging.

community

affaan-m/everything-claude-code

The agent harness performance optimization system. Skills, instincts, memory, security, and research-first development for Claude Code, Codex, Opencode, Cursor and beyond.

community

forrestchang/andrej-karpathy-skills

Agent skill repository discovered by 10x-chat research.

community

langgenius/backend-code-review

Review backend code for quality, security, maintainability, and best practices based on established checklist rules. Use when the user requests a review, analysis, or improvement of backend files (e.g., `.py`) under the `api/` directory. Do NOT use for frontend files (e.g., `.tsx`, `.ts`, `.js`). Supports pending-change review, code snippets review, and file-focused review.

community
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