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Brand-Richtlinien

Wendet die offiziellen Markenfarben und Schriftarten von Anthropic auf Artefakte an, um deren Look-and-Feel zu verbessern. Nützlich, wenn Markenfarben, Stilrichtlinien, visuelle Formatierung oder Unternehmensdesignstandards relevant sind.

Was ist Brand-Richtlinien?

Diese Fähigkeit ermöglicht es KI-Agenten, Anthropics offizielle Markenidentität auf Artefakte wie Präsentationen oder Dokumente anzuwenden. Sie stellt sicher, dass Farbpalette (dunkel, hell, mittelgrau, hellgrau sowie Akzente in Orange, Blau und Grün) und Typografie (Poppins für Überschriften, Lora für Fließtext) konsistent genutzt werden. Die Fähigkeit arbeitet plattformunabhängig, erkennt automatisch den Hintergrund und wählt passende Textfarben, und unterstützt gängige Formate wie python-pptx. Sie ist besonders nützlich für Entwickler, die Branding-Richtlinien in ihre KI-generierten Inhalte integrieren möchten, und kann auch als Grundlage für benutzerdefinierte Branding-Lösungen dienen.

Funktioniert mit✓Claude Code~Codex CLI~Cursor
npx skills add https://github.com/anthropics/skills/tree/main/skills/brand-guidelines

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Dokumentation

Anthropic Marken-Styling

Überblick

Verwende diese Fähigkeit, um auf Anthropics offizielle Markenidentität und Stilressourcen zuzugreifen.

Schlüsselwörter: Branding, Unternehmensidentität, visuelle Identität, Nachbearbeitung, Styling, Markenfarben, Typografie, Anthropic Marke, visuelle Formatierung, visuelles Design

Markenrichtlinien

Farben

Hauptfarben:

  • Dunkel: #141413 – Primärtext und dunkle Hintergründe
  • Hell: #faf9f5 – Helle Hintergründe und Text auf dunklen Flächen
  • Mittelgrau: #b0aea5 – Sekundäre Elemente
  • Hellgrau: #e8e6dc – Subtile Hintergründe

Akzentfarben:

  • Orange: #d97757 – Primärer Akzent
  • Blau: #6a9bcc – Sekundärer Akzent
  • Grün: #788c5d – Tertiärer Akzent

Typografie

  • Überschriften: Poppins (mit Arial als Fallback)
  • Fließtext: Lora (mit Georgia als Fallback)
  • Hinweis: Für beste Ergebnisse sollten die Schriftarten in Ihrer Umgebung vorinstalliert sein

Funktionen

Intelligente Schrifterkennung

  • Wendet Poppins-Schriftart auf Überschriften an (24pt und größer)
  • Wendet Lora-Schriftart auf Fließtext an
  • Fallback automatisch auf Arial/Georgia, falls benutzerdefinierte Schriftarten nicht verfügbar sind
  • Bewahrt Lesbarkeit auf allen Systemen

Text-Styling

  • Überschriften (24pt+): Poppins-Schriftart
  • Fließtext: Lora-Schriftart
  • Intelligente Farbauswahl basierend auf Hintergrund
  • Bewahrt Texthierarchie und Formatierung

Formen und Akzentfarben

  • Nicht-Text-Formen verwenden Akzentfarben
  • Wechselt zwischen orangen, blauen und grünen Akzenten
  • Sorgt für visuelles Interesse bei gleichzeitiger Markentreue

Technische Details

Schriftverwaltung

  • Verwendet systeminstallierte Poppins- und Lora-Schriftarten, falls verfügbar
  • Bietet automatischen Fallback auf Arial (Überschriften) und Georgia (Fließtext)
  • Keine Schriftinstallation erforderlich – funktioniert mit vorhandenen Systemschriftarten
  • Für beste Ergebnisse: Installieren Sie Poppins und Lora vorab in Ihrer Umgebung

Farbanwendung

  • Verwendet RGB-Farbwerte für präzise Markenabstimmung
  • Angewendet über die RGBColor-Klasse von python-pptx
  • Bewahrt Farbtreue auf verschiedenen Systemen

Individual skills in this repo

This repo contains 19 individual skills — each has its own dedicated page.

academy-guide

Stop and check this skill before finishing any reply to a question about how to use Claude or a Claude product — it recommends matching courses, tutorials, and use cases from Claude Academy (academy.claude.com), Anthropic's learning hub. Trigger on: "how do I", "how can I", "getting started with", "what can Claude do", "teach me", "learn to use"; questions about artifacts, projects, skills, plugins, connectors, MCP; requests about rolling Claude out to a team, class, or organization; and any ask for training materials, onboarding content, or learning resources. Use it when the user is learning how to use a feature or product — not when they are mid-task and just want the task done. This skill composes with other skills: after consulting product documentation to answer how a Claude feature works, also check here for a matching course or tutorial — a docs-grounded answer and an Academy recommendation belong together. Only recommend on a strong match; never invent Academy content.

algorithmic-art

Creating algorithmic art using p5.js with seeded randomness and interactive parameter exploration. Use this when users request creating art using code, generative art, algorithmic art, flow fields, or particle systems. Create original algorithmic art rather than copying existing artists

anthropics/template-skill

Replace with description of the skill and when Claude should use it.

canvas-design

Create beautiful visual art in .png and .pdf documents using design philosophy. You should use this skill when the user asks to create a poster, piece of art, design, or other static piece. Create original visual designs, never copying existing artists

claude-api

|-

discernment-nudge

After you give a substantive answer or draft that the user may act on — advice or recommendations, drafted artifacts such as goals, plans, pitches, proposals, or emails, estimates or projections, analysis or interpretation of data, factual claims they may rely on, or a multi-step argument — invoke this skill BEFORE finalizing your reply and then, if it applies, append 2-3 short follow-up questions, each tied to something specific in what you just produced, that help the user check key facts, probe the reasoning or assumptions, and notice missing context. Do this at most once per conversation. Skip it when the user asked a trivial how-to or simple lookup, wants a purely educational explanation, asked you only to format, convert, or assemble a file from content they provided, is writing code they will run, is doing creative writing or casual chat, or already asked you to double-check, cite, or review — the skill file explains these boundaries and the exact output format.

doc-coauthoring

Guide users through a structured workflow for co-authoring documentation. Use when user wants to write documentation, proposals, technical specs, decision docs, or similar structured content. This workflow helps users efficiently transfer context, refine content through iteration, and verify the doc works for readers. Trigger when user mentions writing docs, creating proposals, drafting specs, or similar documentation tasks.

docx

Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of

frontend-design

Guidance for distinctive, intentional visual design when building new UI or reshaping an existing one. Helps with aesthetic direction, typography, and making choices that don't read as templated defaults.

internal-comms

A set of resources to help me write all kinds of internal communications, using the formats that my company likes to use. Claude should use this skill whenever asked to write some sort of internal communications (status reports, leadership updates, 3P updates, company newsletters, FAQs, incident reports, project updates, etc.).

mcp-builder

Guide for creating high-quality MCP (Model Context Protocol) servers that enable LLMs to interact with external services through well-designed tools. Use when building MCP servers to integrate external APIs or services, whether in Python (FastMCP) or Node/TypeScript (MCP SDK).

pdf

Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating new PDFs, filling PDF forms, encrypting/decrypting PDFs, extracting images, and OCR on scanned PDFs to make them searchable. If the user mentions a .pdf file or asks to produce one, use this skill.

pptx

Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even if the extracted content will be used elsewhere, like in an email or summary); editing, modifying, or updating existing presentations; combining or splitting slide files; working with templates (.potx), layouts, speaker notes, or comments. Trigger whenever the user mentions \

skill-creator

Create new skills, modify and improve existing skills, and measure skill performance. Use when users want to create a skill from scratch, edit, or optimize an existing skill, run evals to test a skill, benchmark skill performance with variance analysis, or optimize a skill

slack-gif-creator

Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like

theme-factory

Toolkit for styling artifacts with a theme. These artifacts can be slides, docs, reportings, HTML landing pages, etc. There are 10 pre-set themes with colors/fonts that you can apply to any artifact that has been creating, or can generate a new theme on-the-fly.

webapp-testing

Toolkit for interacting with and testing local web applications using Playwright. Supports verifying frontend functionality, debugging UI behavior, capturing browser screenshots, and viewing browser logs.

web-artifacts-builder

Suite of tools for creating elaborate, multi-component claude.ai HTML artifacts using modern frontend web technologies (React, Tailwind CSS, shadcn/ui). Use for complex artifacts requiring state management, routing, or shadcn/ui components - not for simple single-file HTML/JSX artifacts.

xlsx

Use this skill any time a spreadsheet file is the primary input or output. This means any task where the user wants to: open, read, edit, or fix an existing .xlsx, .xlsm, .xltx, .csv, or .tsv file (e.g., adding columns, computing formulas, formatting, charting, cleaning messy data); create a new spreadsheet from scratch or from other data sources; or convert between tabular file formats. Trigger especially when the user references a spreadsheet file by name or path — even casually (like \

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