SEO for Marketing Site & Blog
Guidance for implementing SEO correctly across pages and blog posts.
When to Use
- Creating new pages
- Implementing blog listing or post pages
- Adding metadata, sitemap, or robots rules
Instructions
- Every page must define:
- title
- description
- Blog posts should also include:
- OpenGraph metadata
- Published date
- Canonical URL
- Use semantic headings (one H1 per page).
- Add structured data (Article) to blog posts when possible.
- Ensure sitemap includes:
- Static pages
- Blog index
- Individual blog posts
- Use alt text for meaningful images.
- Avoid heavy client-side JavaScript on marketing pages.
- Ask clarifying questions if SEO priorities or target audiences are unclear.