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github/gtm-product-led-growth

建立自助式獲客與擴張動能。用於決定 PLG 與銷售主導模式、優化啟用流程、推動免費增值轉換、建構成長方程式，或識別何時產品複雜度需要人為介入。包含銷售主導模式在營收上勝出 10 倍的平行測試案例。

gtm-product-led-growth 是什麼？

這項技能旨在協助產品與成長團隊建構自助式獲客與擴張動能。它提供了一個結構化的框架，用於權衡產品主導成長 (PLG) 與銷售主導模式，並針對優化使用者啟用流程、推動免費增值 (freemium) 轉換以及建構成長方程式等關鍵環節提供指引。此外，該技能也幫助團隊識別產品複雜度何時會超過自助服務的極限，從而需要人為銷售介入。其核心價值在於提供一個決策框架，內含一個真實的平行測試案例，證明銷售主導模式在某些情況下可獲得 10 倍的營收。本技能適用於多種 AI 代理平台，如 Claude Code 或 Cursor，讓開發者能直接透過指令取得策略建議與分析模型。

相容平台~Claude Code~Codex CLI~Cursor
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說明文件

gtm-product-led-growth 是做什麼的？

建立自助式獲客與擴張動能。用於決定 PLG 與銷售主導模式、優化啟用流程、推動免費增值轉換、建構成長方程式，或識別何時產品複雜度需要人為介入。包含銷售主導模式在營收上勝出 10 倍的平行測試案例。

使用時機

  • 決定產品主導成長 (PLG) 與銷售主導模式時
  • 優化使用者啟用流程時
  • 推動免費增值轉換率時
  • 建構成長方程式時
  • 識別產品複雜度是否超出自助服務極限時

核心概念

成長方程式

成長可以透過以下方程式來建模：

成長 = 獲取 × 啟用 × 留存 × 變現 × 推薦

PLG vs 銷售主導決策框架

特徵PLG銷售主導
產品複雜度低至中中至高
使用者技術能力高低至中
購買決策者終端使用者管理層/IT
單價低高
客製化需求低高

平行測試案例

在某平行測試中，銷售主導模式在營收上獲得了 10 倍的勝出。這說明了在特定情境下，儘管 PLG 能有效驅動自助獲客，但針對高價值客戶，銷售介入仍然是必要的。

使用方法

在支援的 AI 代理（如 Claude Code）中，你可以使用以下指令來啟動這項技能：

@gather github/gtm-product-led-growth

相關技能

  • github/gtm-saas-pricing - SaaS 定價策略
  • github/gtm-customer-journey - 客戶旅程地圖
  • github/gtm-crm-integration - CRM 整合

許可證

MIT

Individual skills in this repo

This repo contains 20 individual skills — each has its own dedicated page.

github/acquire-codebase-knowledge

Use this skill when the user explicitly asks to map, document, or onboard into an existing codebase. Trigger for prompts like "map this codebase", "document this architecture", "onboard me to this repo", or "create codebase docs". Do not trigger for routine feature implementation, bug fixes, or narrow code edits unless the user asks for repository-level discovery.

github/add-educational-comments

Add educational comments to the file specified, or prompt asking for file to comment if one is not provided.

github/agent-governance

Patterns and techniques for adding governance, safety, and trust controls to AI agent systems. Use this skill when: - Building AI agents that call external tools (APIs, databases, file systems) - Implementing policy-based access controls for agent tool usage - Adding semantic intent classification to detect dangerous prompts - Creating trust scoring systems for multi-agent workflows - Building audit trails for agent actions and decisions - Enforcing rate limits, content filters, or tool restrictions on agents - Working with any agent framework (PydanticAI, CrewAI, OpenAI Agents, LangChain, AutoGen)

github/agentic-eval

Patterns and techniques for evaluating and improving AI agent outputs. Use this skill when: - Implementing self-critique and reflection loops - Building evaluator-optimizer pipelines for quality-critical generation - Creating test-driven code refinement workflows - Designing rubric-based or LLM-as-judge evaluation systems - Adding iterative improvement to agent outputs (code, reports, analysis) - Measuring and improving agent response quality

github/agent-owasp-compliance

Check any AI agent codebase against the OWASP Agentic Security Initiative (ASI) Top 10 risks. Use this skill when: - Evaluating an agent system's security posture before production deployment - Running a compliance check against OWASP ASI 2026 standards - Mapping existing security controls to the 10 agentic risks - Generating a compliance report for security review or audit - Comparing agent framework security features against the standard - Any request like "is my agent OWASP compliant?", "check ASI compliance", or "agentic security audit"

github/ai-prompt-engineering-safety-review

Comprehensive AI prompt engineering safety review and improvement prompt. Analyzes prompts for safety, bias, security vulnerabilities, and effectiveness while providing detailed improvement recommendations with extensive frameworks, testing methodologies, and educational content.

github/appinsights-instrumentation

Instrument a webapp to send useful telemetry data to Azure App Insights

github/apple-appstore-reviewer

Serves as a reviewer of the codebase with instructions on looking for Apple App Store optimizations or rejection reasons.

github/architecture-blueprint-generator

Comprehensive project architecture blueprint generator that analyzes codebases to create detailed architectural documentation. Automatically detects technology stacks and architectural patterns, generates visual diagrams, documents implementation patterns, and provides extensible blueprints for maintaining architectural consistency and guiding new development.

github/arch-linux-triage

Triage and resolve Arch Linux issues with pacman, systemd, and rolling-release best practices.

github/arize-ai-provider-integration

Creates, reads, updates, and deletes Arize AI integrations that store LLM provider credentials used by evaluators and other Arize features. Supports any LLM provider (e.g. OpenAI, Anthropic, Azure OpenAI, AWS Bedrock, Vertex AI, Gemini, NVIDIA NIM). Use when the user mentions AI integration, LLM provider credentials, create integration, list integrations, update credentials, delete integration, or connecting an LLM provider to Arize.

github/arize-annotation

Creates and manages annotation configs (categorical, continuous, freeform label schemas) and annotation queues (human review workflows) on Arize. Applies human annotations to project spans via the Python SDK. Use when the user mentions annotation config, annotation queue, label schema, human feedback, bulk annotate spans, update_annotations, labeling queue, annotate record, or human review.

github/arize-dataset

Creates, manages, and queries Arize datasets and examples. Covers dataset CRUD, appending examples, exporting data, and file-based dataset creation using the ax CLI. Use when the user needs test data, evaluation examples, or mentions create dataset, list datasets, export dataset, append examples, dataset version, golden dataset, or test set.

github/arize-evaluator

Handles LLM-as-judge evaluation workflows on Arize including creating/updating evaluators, running evaluations on spans or experiments, managing tasks, trigger-run operations, column mapping, and continuous monitoring. Use when the user mentions create evaluator, LLM judge, hallucination, faithfulness, correctness, relevance, run eval, score spans, score experiment, trigger-run, column mapping, continuous monitoring, or improve evaluator prompt.

github/arize-experiment

Creates, runs, and analyzes Arize experiments for evaluating and comparing model performance. Covers experiment CRUD, exporting runs, comparing results, and evaluation workflows using the ax CLI. Use when the user mentions create experiment, run experiment, compare models, model performance, evaluate AI, experiment results, benchmark, A/B test models, or measure accuracy.

github/arize-instrumentation

Adds Arize AX tracing to an LLM application for the first time. Follows a two-phase agent-assisted flow to analyze the codebase then implement instrumentation after user confirmation. Use when the user wants to instrument their app, add tracing from scratch, set up LLM observability, integrate OpenTelemetry or openinference, or get started with Arize tracing.

github/arize-link

Generates deep links to the Arize UI for traces, spans, sessions, datasets, labeling queues, evaluators, and annotation configs. Produces clickable URLs for sharing Arize resources with team members. Use when the user wants to link to or open a trace, span, session, dataset, evaluator, or annotation config in the Arize UI.

github/arize-prompt-optimization

Optimizes, improves, and debugs LLM prompts using production trace data, evaluations, and annotations. Extracts prompts from spans, gathers performance signal, and runs a data-driven optimization loop using the ax CLI. Use when the user mentions optimize prompt, improve prompt, make AI respond better, improve output quality, prompt engineering, prompt tuning, or system prompt improvement.

github/arize-trace

Downloads, exports, and inspects existing Arize traces and spans to understand what an LLM app is doing or debug runtime issues. Covers exporting traces by ID, spans by ID, sessions by ID, and root-cause investigation using the ax CLI. Use when the user wants to look at existing trace data, see what their LLM app is doing, export traces, download spans, investigate errors, or analyze behavior regressions.

github/aspire

Aspire skill covering the Aspire CLI, AppHost orchestration, service discovery, integrations, MCP server, VS Code extension, Dev Containers, GitHub Codespaces, templates, dashboard, and deployment. Use when the user asks to create, run, debug, configure, deploy, or troubleshoot an Aspire distributed application.

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