ua-campaign 是做什麼的？
當使用者想要規劃或優化付費用戶獲取行銷活動時使用。也適用於使用者提及「Apple Search Ads」、「用戶獲取」、「付費廣告」、「UA」、「廣告活動」、「安裝活動」、「Facebook 應用程式廣告」、「TikTok 廣告」或「每次安裝成本」時。關於自然增長，請參閱 aso-audit。關於發布特定用戶獲取，請參閱 app-launch。
當使用者想要規劃或優化付費用戶獲取行銷活動時使用。也適用於使用者提及「Apple Search Ads」、「用戶獲取」、「付費廣告」、「UA」、「廣告活動」、「安裝活動」、「Facebook 應用程式廣告」、「TikTok 廣告」或「每次安裝成本」時。關於自然增長，請參閱 aso-audit。關於發布特定用戶獲取，請參閱 app-launch。
這個技能專門用於規劃和優化付費用戶獲取（UA）行銷活動，特別適合那些依賴付費廣告來推動應用程式安裝和用戶增長的開發者或行銷人員。它處理的關鍵領域包括 Apple Search Ads、Facebook 廣告、TikTok 廣告等常見的付費廣告平台，以及相關的指標如每次安裝成本（CPI）。此技能旨在透過策略建議和操作指引，幫助使用者最大限度地提高廣告支出回報率（ROAS）並有效獲取高品質用戶。它明確區分了付費獲取（本技能）與有機增長（另見 aso-audit 技能）以及發布特定 UA（另見 app-launch 技能），確保使用者能夠根據具體需求選擇正確的工具。該技能支援在 AI 代理（如 Claude Code、Cursor 等）的環境中運行，透過提供結構化的建議來簡化 UA 行銷活動的規劃與管理。
npx skills add https://github.com/eronred/aso-skills/tree/main/skills/ua-campaignInstalled? Explore more 寫作與編輯 skills: steipete/notion, langchain-ai/langchain, bytedance/podcast-generation · View all 6 →
當使用者想要規劃或優化付費用戶獲取行銷活動時使用。也適用於使用者提及「Apple Search Ads」、「用戶獲取」、「付費廣告」、「UA」、「廣告活動」、「安裝活動」、「Facebook 應用程式廣告」、「TikTok 廣告」或「每次安裝成本」時。關於自然增長，請參閱 aso-audit。關於發布特定用戶獲取，請參閱 app-launch。
This repo contains 20 individual skills — each has its own dedicated page.
When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.
When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.
When the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse. Use when the user mentions "app icon", "icon design", "icon A/B test", "icon variants", "tap-through rate", "icon conversion", "icon refresh", or wants to know what makes a good app icon. For screenshot optimization, see screenshot-optimization. For full listing A/B tests, see ab-test-store-listing.
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store editorial", "App of the Day", "Today tab", "Apple featuring", or "how to get Apple to feature my app". For launch strategy, see app-launch. For ASO optimization, see aso-audit.
When the user wants to analyze their own app's actual performance data from App Store Connect — real downloads, revenue, IAP, subscriptions, trials, or country breakdowns synced via Appeeky Connect. Use when the user asks about "my downloads", "my revenue", "how is my app performing", "ASC data", "sales and trends", "my subscription numbers", "App Store Connect metrics", or wants to compare periods or top markets. For third-party app estimates, see app-analytics. For subscription analytics depth, see monetization-strategy.
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
When the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide chart movements, see market-movers.
When the user wants to monitor, triage, or reduce their app's crash rate — including setting up Crashlytics, prioritizing which crashes to fix first, interpreting crash data, and understanding how crashes affect App Store ranking. Use when the user mentions "crash", "crashlytics", "crash rate", "ANR", "app not responding", "crash-free sessions", "crash-free users", "symbolication", "stability", "firebase crashes", "app crashing", or "crash report". For overall analytics setup, see app-analytics.
When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.
When the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions "keyword research", "find keywords", "search volume", "keyword difficulty", "keyword ideas", or "what keywords should I target". For implementing keywords into metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.
When the user wants to localize their App Store listing for international markets. Also use when the user mentions "localization", "translate my app", "international markets", "expand to new countries", "localize metadata", or "which countries should I target". For keyword research in specific markets, see keyword-research. For metadata writing, see metadata-optimization.
When the user wants to track App Store chart rank changes, find top gainers and losers, detect breakout apps entering the top 100, or identify apps dropping out of charts. Also use when the user mentions "chart movers", "rank changes", "who's rising", "who's falling", "new chart entries", "top gainers", or "market shifts". For broader market overview, see market-pulse. For competitive keyword analysis, see competitor-analysis.
When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research.
When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.
Notion CLI/API for pages, Markdown content, data sources, files, comments, search, Workers, and raw API calls.
The agent engineering platform.
Use this skill when the user requests to generate, create, or produce podcasts from text content. Converts written content into a two-host conversational podcast audio format with natural dialogue.
Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
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