Marketing & SEO Skills Library
A library of 160+ specialist skills covering every domain of digital marketing. Each skill is a focused SKILL.md with frameworks, workflows, and production-ready guidance.
How to Use
- Identify the right skill(s) — match the user's request to one or more skills in the routing table below. When in doubt, check the "Key triggers" column.
- Read the sub-skill — use the Read tool on the path
skills/<skill-path>.md(relative to this file's directory). - Apply it — follow the sub-skill's instructions to complete the task.
- Chain skills — for multi-step work, read related skills in dependency order (e.g., technical SEO → on-page → content).
Project context: Always check whether project-context.md exists in .claude/ or .cursor/ before running any skill. Sub-skills read it automatically for tailored output. Prompt the user to fill one in if they haven't already.
Skip intro: If the user says "skip intro" or "just do it," go straight to the actionable output — skip preamble.
Routing Table
SEO — Technical
| Skill | Path | Key triggers |
|---|---|---|
| robots-txt | skills/seo/technical/robots.md | robots.txt, AI crawlers, Googlebot, crawl rules, disallow |
| xml-sitemap | skills/seo/technical/sitemap.md | sitemap.xml, XML sitemap, sitemap index, sitemap submission |
| canonical-tag | skills/seo/technical/canonical.md | canonical, duplicate content, canonical URL, self-referencing |
| indexing | skills/seo/technical/indexing.md | indexing issues, noindex, de-index, Search Console coverage |
| indexnow | skills/seo/technical/indexnow.md | IndexNow, Bing indexing, faster indexing, real-time crawl |
| site-crawlability | skills/seo/technical/crawlability.md | crawlability, redirect chains, broken links, orphan pages, pagination |
| core-web-vitals | skills/seo/technical/core-web-vitals.md | Core Web Vitals, LCP, INP, CLS, page speed, PageSpeed Insights |
| mobile-friendly | skills/seo/technical/mobile-friendly.md | mobile-first indexing, mobile usability, viewport, touch targets |
| rendering-strategies | skills/seo/technical/rendering-strategies.md | SSR, SSG, CSR, ISR, server-side rendering, JavaScript SEO |
SEO — On-Page
| Skill | Path | Key triggers |
|---|---|---|
| title-tag | skills/seo/on-page/title.md | title tag, page title, <title>, SERP title, title optimization |
| meta-description | skills/seo/on-page/description.md | meta description, SERP snippet, click-through rate, description tag |
| featured-snippet | skills/seo/on-page/featured-snippet.md | featured snippet, position zero, answer box, rich snippet |
| serp-features | skills/seo/on-page/serp-features.md | SERP features, People Also Ask, knowledge panel, rich results |
| page-metadata | skills/seo/on-page/metadata.md | hreflang, meta robots, charset, viewport meta, page metadata |
| open-graph | skills/seo/on-page/open-graph.md | Open Graph, OG tags, og:title, og:image, social sharing preview |
| twitter-cards | skills/seo/on-page/twitter-cards.md | Twitter Card, X card, summary card, large image card |
| schema-markup | skills/seo/on-page/schema.md | schema markup, structured data, JSON-LD, Schema.org, rich results |
| internal-links | skills/seo/on-page/internal-links.md | internal links, link equity, anchor text, silo structure |
| url-structure | skills/seo/on-page/url-structure.md | URL structure, URL slug, URL hierarchy, permalink, URL optimization |
| heading-structure | skills/seo/on-page/heading.md | headings, H1, H2, H3, heading hierarchy, heading optimization |
| image-optimization | skills/seo/on-page/image-optimization.md | image SEO, alt text, WebP, image compression, LCP image, lazy loading |
| video-optimization | skills/seo/on-page/video-optimization.md | video SEO, VideoObject schema, video sitemap, video thumbnail |
SEO — Content, Off-Page, Tactics
| Skill | Path | Key triggers |
|---|---|---|
| keyword-research | skills/seo/content/keyword-research.md | keyword research, search intent, keyword difficulty, keyword volume |
| content-strategy | skills/seo/content/content-strategy.md | content strategy, content clusters, pillar pages, topic clusters |
| content-optimization | skills/seo/content/content-optimization.md | content optimization, word count, keyword density, content gaps |
| eeat-signals | skills/seo/content/eeat-signals.md | E-E-A-T, author bio, trust signals, YMYL, expertise, authority |
| competitor-research | skills/seo/content/competitor-research.md | competitor research, competitor SEO, content gap, SERP competitor |
| link-building | skills/seo/off-page/link-building.md | link building, backlink acquisition, outreach, guest posting, HARO |
| backlink-analysis | skills/seo/off-page/backlink-analysis.md | backlink audit, toxic links, disavow, backlink profile, Ahrefs |
| local-seo | skills/seo/local.md | local SEO, Google Business Profile, NAP, local citations, GMB |
| entity-seo | skills/seo/entity-seo.md | entity SEO, Knowledge Graph, Knowledge Panel, Organization schema |
| parasite-seo | skills/seo/parasite-seo.md | parasite SEO, Medium SEO, Reddit SEO, Grokipedia, high-authority platforms |
| programmatic-seo | skills/seo/programmatic-seo.md | programmatic SEO, template pages, data-driven pages, pages at scale |
| seo-strategy | skills/strategies/seo.md | SEO strategy, SEO plan, SEO roadmap, where to start SEO, SEO workflow |
Content
| Skill | Path | Key triggers |
|---|---|---|
| copywriting | skills/content/copywriting.md | copywriting, headlines, CTAs, ad copy, AIDA, PAS, landing page copy |
| video-marketing | skills/content/video.md | video script, video marketing, short-form video, YouTube script, hooks |
| visual-content | skills/content/visual-content.md | visual content, infographics, social images, image planning, repurposing |
| translation | skills/content/translation.md | translation, localization content, glossary, human vs machine translation |
Paid Ads
| Skill | Path | Key triggers |
|---|---|---|
| google-ads | skills/paid-ads/google-ads.md | Google Ads, Search ads, PPC, Quality Score, Performance Max, Google CPC |
| meta-ads | skills/paid-ads/meta-ads.md | Meta ads, Facebook ads, Instagram ads, lookalike audience, Facebook pixel |
| linkedin-ads | skills/paid-ads/linkedin-ads.md | LinkedIn ads, B2B ads, Lead Gen Forms, LinkedIn sponsored content |
| reddit-ads | skills/paid-ads/reddit-ads.md | Reddit ads, subreddit targeting, Promoted Posts, Reddit advertising |
| tiktok-ads | skills/paid-ads/tiktok-ads.md | TikTok ads, Spark Ads, TikTok creative, video ads younger audience |
| youtube-ads | skills/paid-ads/youtube-ads.md | YouTube ads, TrueView, Bumper ads, video ad campaign |
| app-ads | skills/paid-ads/app-ads.md | app install ads, Google App Campaigns, Apple Search Ads, CPI, UAC |
| ctv-ads | skills/paid-ads/ctv-ads.md | CTV, OTT, streaming TV ads, Hulu, Roku, connected TV advertising |
| display-ads | skills/paid-ads/display-ads.md | display ads, banner ads, programmatic display, ad network, CPM |
| native-ads | skills/paid-ads/native-ads.md | native ads, Taboola, Outbrain, content recommendation, sponsored content |
| directory-listing-ads | skills/paid-ads/directory-listing-ads.md | G2 ads, Capterra ads, Taaft sponsored, directory paid placement |
| paid-ads-strategy | skills/strategies/paid-ads.md | paid ads strategy, channel selection, ad budget, when to use ads, ROAS |
Pages — Brand
| Skill | Path | Key triggers |
|---|---|---|
| home-page | skills/pages/brand/home.md | homepage, home page, website homepage, homepage design |
| about-page | skills/pages/brand/about.md | about page, about us, company story, team page |
| contact-page | skills/pages/brand/contact.md | contact page, contact form, get in touch page |
Pages — Content
| Skill | Path | Key triggers |
|---|---|---|
| blog-page | skills/pages/content/blog.md | blog page, blog index, blog listing, article list page |
| article-page | skills/pages/content/article.md | blog post, article page, editorial content, post template |
| faq-page | skills/pages/content/faq.md | FAQ page, frequently asked questions, FAQ section |
| docs-page | skills/pages/content/docs.md | documentation page, docs, product docs, help center |
| features-page | skills/pages/content/features.md | features page, product features, feature list, feature comparison |
| glossary-page | skills/pages/content/glossary.md | glossary, glossary page, terms dictionary, definitions page |
| resources-page | skills/pages/content/resources.md | resources page, resource hub, content library, resource center |
| tools-page | skills/pages/content/tools.md | tools page, free tools, tool directory, calculator page |
| template-page | skills/pages/content/template-page.md | template page, page template, programmatic page template |
| api-page | skills/pages/content/api.md | API page, API docs page, API reference page, developer page |
Pages — Marketing
| Skill | Path | Key triggers |
|---|---|---|
| landing-page | skills/pages/marketing/landing-page.md | landing page, PPC landing page, conversion page, lead capture page |
| pricing-page | skills/pages/marketing/pricing.md | pricing page, pricing table, pricing tiers, plans page |
| alternatives-page | skills/pages/marketing/alternatives.md | alternatives page, competitor alternative, vs page, best alternative to |
| use-cases-page | skills/pages/marketing/use-cases.md | use cases page, use case, how it's used, use case examples |
| solutions-page | skills/pages/marketing/solutions.md | solutions page, solution for X, solutions by role/industry |
| integrations-page | skills/pages/marketing/integrations.md | integrations page, integration directory, connects with |
| customer-stories | skills/pages/marketing/customer-stories.md | customer stories, case studies, testimonial page, success stories |
| products-page | skills/pages/marketing/products.md | products page, product catalog, product listing, product directory |
| services-page | skills/pages/marketing/services.md | services page, our services, service offering, service detail |
| affiliate-program-page | skills/pages/marketing/affiliate-program.md | affiliate program page, become an affiliate, partner program page |
| migration-page | skills/pages/marketing/migration.md | migration page, switch from X, migrate from competitor |
| category-pages | skills/pages/marketing/category-pages.md | category page, category landing, taxonomy page, hub page |
| contest-page | skills/pages/marketing/contest.md | contest page, giveaway page, sweepstakes, competition page |
| download-page | skills/pages/marketing/download.md | download page, app download, get the app, download CTA |
| media-kit-page | skills/pages/marketing/media-kit.md | media kit, press kit, brand assets page, media resources |
| press-coverage-page | skills/pages/marketing/press-coverage.md | press page, press coverage, as seen in, media mentions |
| showcase-page | skills/pages/marketing/showcase.md | showcase page, gallery, customer showcase, examples gallery |
| startups-page | skills/pages/marketing/startups.md | startups page, for startups, startup program, startup offer |
Pages — Legal
| Skill | Path | Key triggers |
|---|---|---|
| privacy-policy | skills/pages/legal/privacy.md | privacy policy, data privacy, GDPR, CCPA, privacy notice |
| terms-of-service | skills/pages/legal/terms.md | terms of service, ToS, terms and conditions, user agreement |
| cookie-policy | skills/pages/legal/cookie-policy.md | cookie policy, cookie consent, cookie notice, GDPR cookies |
| refund-policy | skills/pages/legal/refund.md | refund policy, return policy, money back guarantee |
| shipping-policy | skills/pages/legal/shipping.md | shipping policy, delivery policy, shipping rates |
| legal-page | skills/pages/legal/legal.md | legal page, legal notices, disclaimer, legal hub |
Pages — Utility
| Skill | Path | Key triggers |
|---|---|---|
| 404-page | skills/pages/utility/404.md | 404 page, error page, not found page, broken link page |
| careers-page | skills/pages/utility/careers.md | careers page, jobs page, we're hiring, open positions |
| changelog-page | skills/pages/utility/changelog.md | changelog, release notes, what's new, version history |
| status-page | skills/pages/utility/status.md | status page, system status, uptime page, incident page |
| signup-login-page | skills/pages/utility/signup-login.md | signup page, login page, register page, auth page |
| feedback-page | skills/pages/utility/feedback.md | feedback page, feature request, send feedback, user feedback |
| disclosure-page | skills/pages/utility/disclosure.md | disclosure page, affiliate disclosure, sponsored content disclosure |
Components — Branding
| Skill | Path | Key triggers |
|---|---|---|
| hero-section | skills/components/branding/hero.md | hero section, hero banner, above the fold, hero headline |
| logo | skills/components/branding/logo.md | logo, logomark, wordmark, logo design, brand logo |
| favicon | skills/components/branding/favicon.md | favicon, site icon, tab icon, browser icon, apple touch icon |
| brand-visual | skills/components/branding/brand-visual.md | brand visual, visual identity, brand style guide, color palette, typography |
Components — Conversion
| Skill | Path | Key triggers |
|---|---|---|
| cta | skills/components/conversion/cta.md | CTA, call to action, button copy, CTA button, conversion button |
| testimonials | skills/components/conversion/testimonials.md | testimonials, reviews section, social proof, customer quotes |
| trust-badges | skills/components/conversion/trust-badges.md | trust badges, trust signals, security badges, certifications |
| newsletter-signup | skills/components/conversion/newsletter-signup.md | newsletter signup, email capture, subscribe form, email opt-in |
| popup | skills/components/conversion/popup.md | popup, modal, exit-intent popup, overlay, lightbox |
Components — Navigation
| Skill | Path | Key triggers |
|---|---|---|
| navigation-menu | skills/components/navigation/navigation-menu.md | navigation menu, nav bar, main menu, header navigation |
| footer | skills/components/navigation/footer.md | footer, site footer, footer links, footer design |
| breadcrumb | skills/components/navigation/breadcrumb.md | breadcrumb, breadcrumb trail, breadcrumb schema, breadcrumb navigation |
| sidebar | skills/components/navigation/sidebar.md | sidebar, sidebar navigation, side nav, sticky sidebar |
| toc | skills/components/navigation/toc.md | table of contents, TOC, page navigation, jump links, anchor links |
Components — Layout & Utility
| Skill | Path | Key triggers |
|---|---|---|
| card | skills/components/layout/card.md | card component, content card, feature card, pricing card |
| carousel | skills/components/layout/carousel.md | carousel, image slider, content slider, slideshow |
| grid | skills/components/layout/grid.md | grid layout, content grid, CSS grid, photo grid |
| list | skills/components/layout/list.md | list component, feature list, icon list, checklist component |
| masonry | skills/components/layout/masonry.md | masonry layout, Pinterest layout, masonry grid |
| tab-accordion | skills/components/content/tab-accordion.md | tabs, accordion, tab component, expandable section |
| social-share | skills/components/utility/social-share.md | social share, share buttons, share widget, share links |
| top-banner | skills/components/utility/top-banner.md | top banner, announcement bar, sticky banner, notification bar |
| url-slug | skills/components/utility/url-slug.md | URL slug, slug generator, URL-friendly string |
Marketing Channels
| Skill | Path | Key triggers |
|---|---|---|
| email-marketing | skills/channels/email-marketing.md | email marketing, email campaign, newsletter, drip campaign, email list |
| affiliate | skills/channels/affiliate.md | affiliate marketing, affiliate program, affiliate channel, commission |
| influencer | skills/channels/influencer.md | influencer marketing, influencer outreach, creator partnership |
| referral | skills/channels/referral.md | referral program, refer-a-friend, word-of-mouth, referral channel |
| directories | skills/channels/directories.md | directory submission, product directories, Taaft, G2, listing sites |
| pr | skills/channels/pr.md | PR, public relations, press release, media outreach, earned media |
| community-forum | skills/channels/community-forum.md | community forum, online community, forum marketing |
| creator-program | skills/channels/creator-program.md | creator program, content creator, UGC program, creator partnership |
| egc | skills/channels/egc.md | EGC, employee-generated content, employee advocacy, internal creators |
| education-program | skills/channels/education-program.md | education program, training, educational content, learning program |
| distribution-channels | skills/channels/distribution-channels.md | distribution channels, channel mix, go-to-market channels, multi-channel |
Platforms
| Skill | Path | Key triggers |
|---|---|---|
skills/platforms/reddit.md | Reddit marketing, subreddit, Reddit community, Reddit strategy | |
skills/platforms/linkedin.md | LinkedIn marketing, LinkedIn content, LinkedIn growth, company page | |
| tiktok | skills/platforms/tiktok.md | TikTok marketing, TikTok content, TikTok strategy, TikTok organic |
| youtube | skills/platforms/youtube.md | YouTube marketing, YouTube channel, YouTube organic, video SEO |
| x | skills/platforms/x.md | X marketing, Twitter marketing, X growth, Twitter strategy |
| medium | skills/platforms/medium.md | Medium, Medium publishing, Medium SEO, Medium distribution |
| github | skills/platforms/github.md | GitHub SEO, GitHub marketing, README optimization, GitHub profile |
skills/platforms/pinterest.md | Pinterest marketing, Pinterest SEO, Pinterest pins, Pinterest strategy | |
| grokipedia | skills/platforms/grokipedia.md | Grokipedia, Grok AI, AI encyclopedia, Grokipedia SEO |
Marketing Strategies
| Skill | Path | Key triggers |
|---|---|---|
| cold-start-strategy | skills/strategies/cold-start.md | cold start, first users, seed users, 0 to 1, Product Hunt launch |
| gtm-strategy | skills/strategies/gtm.md | go-to-market, GTM strategy, GTM plan, market entry strategy |
| product-launch-strategy | skills/strategies/product-launch.md | product launch, launch strategy, launch plan, launch checklist |
| branding-strategy | skills/strategies/branding.md | branding strategy, brand building, brand positioning, brand identity |
| brand-protection | skills/strategies/brand-protection.md | brand protection, brand monitoring, brand trademark, brand defense |
| content-marketing-strategy | skills/strategies/content-marketing.md | content marketing strategy, blog strategy, content-led growth |
| indie-hacker-strategy | skills/strategies/indie-hacker.md | indie hacker, bootstrapped, Build in Public, first 100 users, solo founder |
| pmf-strategy | skills/strategies/pmf.md | product-market fit, PMF, PMF signals, retention, NPS, churn |
| growth-funnel | skills/strategies/growth-funnel.md | growth funnel, AARRR, acquisition funnel, activation, retention funnel |
| conversion-strategy | skills/strategies/conversion.md | conversion strategy, CRO strategy, conversion rate optimization, A/B testing |
| retention-strategy | skills/strategies/retention.md | retention strategy, churn reduction, customer retention, LTV improvement |
| integrated-marketing | skills/strategies/integrated-marketing.md | integrated marketing, omnichannel, multi-channel strategy, IMC |
| geo-strategy | skills/strategies/geo.md | GEO, AI search optimization, AI overview, generative engine optimization |
| localization-strategy | skills/strategies/localization.md | localization, international SEO, hreflang, multilingual, market expansion |
| pricing-strategy | skills/strategies/pricing/pricing-strategy.md | pricing strategy, pricing model, pricing tiers, freemium, pricing psychology |
| discount-marketing | skills/strategies/pricing/discount-marketing.md | discount strategy, LTD, lifetime deal, AppSumo, promotional pricing |
| rebranding-strategy | skills/strategies/rebranding.md | rebranding, rebrand strategy, brand refresh, new brand identity |
| domain-selection | skills/strategies/domain/domain-selection.md | domain selection, choosing a domain, domain name strategy, TLD choice |
| domain-architecture | skills/strategies/domain/domain-architecture.md | domain architecture, subdomain vs subdirectory, site structure domains |
| multi-domain-brand-seo | skills/strategies/domain/multi-domain-brand-seo.md | multi-domain SEO, brand domain SEO, multiple domains, domain portfolio |
| website-structure | skills/strategies/website-structure.md | website structure, site architecture, IA, information architecture |
| research-sources | skills/strategies/research-sources.md | research sources, market research, data sources, where to research |
Analytics
| Skill | Path | Key triggers |
|---|---|---|
| analytics-tracking | skills/analytics/tracking.md | analytics tracking, GA4, Google Analytics, event tracking, GTM, pixel |
| google-search-console | skills/analytics/google-search-console.md | Google Search Console, GSC, search performance, clicks impressions |
| seo-monitoring | skills/analytics/seo-monitoring.md | SEO monitoring, rank tracking, ranking changes, SERP monitoring |
| traffic-analytics | skills/analytics/traffic.md | traffic analysis, traffic sources, session data, traffic report |
| ai-traffic | skills/analytics/ai-traffic.md | AI traffic, ChatGPT referrals, Perplexity traffic, AI search traffic |
Multi-Skill Workflows
For complex tasks, chain skills in this order:
Full SEO audit: seo-strategy → site-crawlability → indexing → robots-txt → xml-sitemap → canonical-tag → core-web-vitals → title-tag → meta-description → schema-markup → keyword-research → content-strategy
New product launch: cold-start-strategy → gtm-strategy → product-launch-strategy → landing-page → pricing-page → copywriting → analytics-tracking
New website from scratch: website-structure → home-page → about-page → pricing-page → blog-page → seo-strategy → robots-txt → xml-sitemap → title-tag → meta-description
Paid ads campaign: paid-ads-strategy → [platform]-ads → landing-page → copywriting → analytics-tracking
Content SEO push: keyword-research → content-strategy → content-optimization → eeat-signals → internal-links → schema-markup