文案写作 是做什么的？
当用户想要撰写或优化短格式营销文案——标题、行动号召、广告文案、着陆页文案、电子邮件文案。同时，当用户提到“文案写作”、“标题”、“CTA文案”、“广告文案”、“着陆页文案”、“销售文案”、“转化文案”、“PAS”、“AIDA”、“BAB”、“文案公式”或“差异化”时，也请使用此技能。对于长格式的文章内容（如博客文章、指南），请使用article-content技能。
当用户想要撰写或优化短格式营销文案——标题、行动号召、广告文案、着陆页文案、电子邮件文案。
该技能专门用于处理短格式营销文案的撰写与优化任务，包括标题、行动号召（CTA）、广告文案、着陆页文案、电子邮件文案等。它能够帮助用户快速生成或改进营销内容，提升转化率和吸引力。当用户提到“文案写作”、“标题”、“CTA文案”、“广告文案”、“着陆页文案”、“销售文案”、“转化文案”、“PAS”、“AIDA”、“BAB”、“文案公式”或“差异化”等关键词时，系统会自动触发此技能。对于长格式的文章内容（如博客文章、指南），则应使用article-content技能。该技能支持多种AI代理平台，如Claude Code、Cursor、Codex等，通过提供专业化的文案写作指导，显著提高营销内容的质量和效果。
npx skills add https://github.com/kostja94/marketing-skills/tree/main/skills/copywritingInstalled? Explore more 写作与编辑 skills: steipete/notion, langchain-ai/langchain, bytedance/podcast-generation · View all 6 →
当用户想要撰写或优化短格式营销文案——标题、行动号召、广告文案、着陆页文案、电子邮件文案。同时，当用户提到“文案写作”、“标题”、“CTA文案”、“广告文案”、“着陆页文案”、“销售文案”、“转化文案”、“PAS”、“AIDA”、“BAB”、“文案公式”或“差异化”时，也请使用此技能。对于长格式的文章内容（如博客文章、指南），请使用article-content技能。
This repo contains 20 individual skills — each has its own dedicated page.
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.
When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals). Also use when the user mentions "brand strategy," "brand story," "brand storytelling," "brand voice," "brand identity," "brand guidelines," "brand purpose," "brand values," "origin story," "brand narrative," "brand personality," "brand archetype," "slide deck branding," "PPT brand colors," or "document style guide." For typography, colors, design tokens, and frontend visuals, use brand-visual-generator.
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics). Also use when the user mentions "brand style guide," "visual identity," "design system," "typography," "color palette," "brand guidelines," "AI brand aesthetics," "brand colors," "font choices," "spacing system," "design tokens," "motion," "distinctive design," "frontend aesthetics," "PowerPoint theme," "Google Slides brand," or "slide master colors." For brand story, positioning, and voice, use branding.
When the user wants to design, optimize, or audit carousel/slider layouts for content display. Also use when the user mentions "carousel," "slider," "carousel layout," "testimonial carousel," "gallery carousel," "quote carousel," "image slider," or "carousel accessibility." For hero-area patterns, use hero-generator.
When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.
When the user wants to optimize content for SEO—word count, H2 keywords, keyword density, multimedia, tables, lists. Also use when the user mentions "content length," "word count," "keyword stuffing," "H2 keywords," "keyword density," "tables," "bullet points," or "content structure." For keywords, use keyword-research.
When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.
When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.
When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator.
When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.
When the user wants to optimize for AI search visibility (ChatGPT, Claude, Perplexity, AI Overviews). Also use when the user mentions "GEO," "AEO," "generative engine optimization," "AI search visibility," "LLM optimization," "GitHub GEO," "Grokipedia," "optimize for ChatGPT," "AI Overviews," "Bing Copilot," "Yandex AI," "Perplexity optimization," "GEO strategy," or "AI search optimization." For third-party publishing strategy (which platforms to use), use parasite-seo. For GitHub repos, README, and Awesome lists, use github. For Medium.com only, use medium-posts. For Grokipedia edits, use grokipedia-recommendations. For traditional Google SERP strategy, use seo-strategy.
When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube ads." For paid mix, use paid-ads-strategy.
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries," "search performance report," "URL inspection," "impressions," "CTR," "average position," "index coverage," "GSC data analysis," "Search Console API," or "searchanalytics.query." When the user wants to rewrite title tags (not only report on them), use title-tag. For meta description rewrites, use meta-description.
When the user wants to add recommendations, links, or content to Grokipedia. Also use when the user mentions "Grokipedia," "GEO wiki," "AI encyclopedia," "suggest Grokipedia article," "Grokipedia citation," "Grokipedia listing," "AI search citation," "GEO visibility," or "Grokipedia optimization." For multi-platform parasite SEO strategy, use parasite-seo. For broad AI search visibility, use generative-engine-optimization.
When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.
When the user wants to design, optimize, or audit hero sections (above-the-fold main visual area). Also use when the user mentions "hero," "hero section," "hero area," "above the fold," "above the fold content," "landing hero," "main banner," "banner section," "first fold," "hero section design," "hero conversion," "split layout hero," "centered hero," or "hero alignment." For homepage, use homepage-generator.
When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.
When the user wants to research keywords, find target keywords, or analyze search intent. Also use when the user mentions "keyword research," "keyword tool," "target keywords," "search volume," "search intent," "keyword difficulty," "topical map," "keyword clustering," "People Also Ask," "Google autocomplete," "autocomplete keywords," or "alphabet method." For clusters, use content-strategy.
Notion CLI/API for pages, Markdown content, data sources, files, comments, search, Workers, and raw API calls.
The agent engineering platform.
Use this skill when the user requests to generate, create, or produce podcasts from text content. Converts written content into a two-host conversational podcast audio format with natural dialogue.
Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Context7 Platform -- Up-to-date code documentation for LLMs and AI code editors