IGTA-Tech/claude-skills-research

Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

Instructions

When a user needs landing page copy or marketing website content:

1. Gather Product/Service Information:

   • What product/service are you selling?
   • Who is your target audience?
   • What problem does it solve?
   • What makes it unique (competitive advantage)?
   • What action do you want visitors to take?
   • Any social proof, testimonials, or data points?

2. Choose Copywriting Framework:

   PAS (Problem-Agitate-Solution):

   • Identify the pain point
   • Amplify the consequences
   • Present your solution

   AIDA (Attention-Interest-Desire-Action):

   • Grab attention with bold claim
   • Build interest with details
   • Create desire with benefits
   • Prompt action with CTA

   StoryBrand:

   • Hero (customer) has a problem
   • Meets a guide (you)
   • Who gives them a plan
   • Calls them to action
   • That results in success/avoids failure

3. Generate Landing Page Sections:

   Hero Section:

   • Headline (value proposition in 10 words or less)
   • Subheadline (expand on the value)
   • Primary CTA button text
   • Trust indicators (used by X companies, Y reviews)

   Problem Section:

   • Identify the pain point your audience feels
   • Use emotional language
   • 2-3 specific scenarios

   Solution Section:

   • How your product solves the problem
   • 3-5 key features with benefit-focused descriptions
   • Why it's better than alternatives

   How It Works:

   • 3-4 simple steps
   • Each step has icon concept + description
   • End with CTA

   Social Proof:

   • Testimonial structure (quote + name + role + company)
   • Case study snippet
   • Trust badges or metrics

   Pricing/Plans (if applicable):

   • Feature comparison
   • Recommended plan highlighting
   • Money-back guarantee copy

   FAQ:

   • 5-7 common objections
   • Clear, confident answers

   Final CTA:

   • Urgency or scarcity element
   • Risk reversal (guarantee)
   • Button text that reinforces value

4. Format Output:

   🎯 LANDING PAGE COPY
   Product/Service: [Name]
   Framework: [PAS/AIDA/StoryBrand]
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   🏆 HERO SECTION
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   Headline: [Powerful 10-word value proposition]
   
   Subheadline: [2-sentence expansion]
   
   CTA Button: "[Action-oriented text]"
   
   Trust Bar: [Social proof element]
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   😤 PROBLEM SECTION
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   [Problem description with emotional resonance]
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   ✅ SOLUTION SECTION
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   [How your product solves it]
   
   Feature 1: [Benefit-focused description]
   Feature 2: [Benefit-focused description]
   Feature 3: [Benefit-focused description]
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   🔄 HOW IT WORKS
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   Step 1: [Simple action]
   Step 2: [Simple action]
   Step 3: [Simple action]
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   ⭐ SOCIAL PROOF
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   [Testimonial quotes with attribution]
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   ❓ FAQ
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   Q: [Common objection]
   A: [Clear, confident answer]
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   🚀 FINAL CTA
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   [Urgency/scarcity element]
   [Risk reversal]
   Button: "[Action text]"
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   💡 OPTIMIZATION NOTES
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   A/B Test Ideas:
   • [Headline variation]
   • [CTA variation]
   
   Conversion Tips:
   • [Specific recommendation]
   

5. Copywriting Best Practices:

   • Use active voice, present tense
   • Focus on benefits, not features
   • Include specific numbers and data
   • Address objections directly
   • Create urgency without being pushy
   • Use power words (proven, guaranteed, instant, effortless)
   • Keep sentences short and scannable
   • Use "you" language (customer-focused)
   • Include multiple CTAs throughout page

6. CTA Button Best Practices:

   • Start with action verb
   • Be specific about outcome
   • Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")
   • Create urgency ("Get Instant Access")
   • Avoid generic text ("Submit", "Click Here")

Example Triggers

• "Write landing page copy for a B2B SaaS tool"
• "Create sales page content using PAS framework"
• "Generate hero section copy for my product"
• "Write conversion-optimized CTAs"
• "Help me with landing page headlines"

Output Quality

Ensure all copy:

• Leads with value, not features
• Addresses target audience pain points
• Uses emotional and logical appeals
• Has clear, compelling CTAs
• Includes social proof elements
• Handles objections proactively
• Creates urgency appropriately
• Is scannable and easy to read
• Uses proven copywriting frameworks
• Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.