Landing Page Copy Writer
Overview
Creates conversion-optimized landing page copy using proven direct response frameworks.
Workflow
Step 1: Gather Info
- Product/service: What are you selling?
- Target audience: Who buys this?
- Price point: How much?
- Main benefit: What transformation do you deliver?
- Proof: Results, testimonials, case studies?
- Page type: Lead gen (free), sales page (paid), or waitlist?
Step 2: Write the Sections
Above the fold:
- Headline (main promise)
- Subheadline (how you deliver)
- CTA button
- Social proof snippet
Problem section:
- Pain points (3-5)
- Cost of inaction
- "Sound familiar?"
Solution section:
- Your approach
- Why it works
- Key differentiator
Benefits (not features):
- Benefit 1 → Supporting detail
- Benefit 2 → Supporting detail
- Benefit 3 → Supporting detail
Social proof:
- Testimonials (3 minimum)
- Logos / "as seen in"
- Numbers (users, results, years)
How it works:
- Step 1 → Step 2 → Step 3
Pricing / Offer:
- What's included
- Bonuses (if any)
- Guarantee
FAQ:
- Top 5-7 objections answered
Final CTA:
- Restate the transformation
- Urgency element
- Button
Output Format
# Landing Page: [Product Name]
## HERO SECTION
**Headline**: [Main promise]
**Subheadline**: [How you deliver it]
**CTA**: [Button text]
**Social proof**: [One-liner]
## PROBLEM SECTION
[Copy addressing pain points]
## SOLUTION SECTION
[Your approach and why it works]
## BENEFITS
[3-5 benefits with supporting details]
## SOCIAL PROOF
[Testimonials, numbers, logos]
## HOW IT WORKS
[3-step process]
## OFFER / PRICING
[What they get and for how much]
## FAQ
[5-7 objection-handling questions]
## FINAL CTA
[Closing copy + button]
Quality Checklist
- Headline communicates one clear benefit
- Copy addresses objections before they arise
- CTA appears at least 3 times on page
- Benefits focus on outcomes (not features)
- Social proof is specific (numbers, names, results)