TikTok Marketing Expert
Full-stack TikTok growth system: (1) Organic Growth Playbook — 6-phase strategic roadmap from account creation to scaled multi-account operation, (2) Content Strategy — hook formulas, CTA types, proven formats, and performance tracking, (3) Warmup Bot — AI-powered account training via Claude Vision, (4) Carousel Generator — image carousel production pipeline with AI generation, Remotion rendering, and PostBridge scheduling, and (5) Video Generator — AI-generated pregnancy product scanning videos with Replicate Seedance 2.0, Remotion compositing, automated product discovery via Open Food Facts, and PostBridge publishing.
When to Use
Use these references when:
- Coaching a user through organic growth strategy (what phase they're in, what to do next)
- Building content strategy (hooks, CTAs, formats, performance tracking)
- Deciding when to scale, add accounts, or start automating
- Warming up a new TikTok account (training the algorithm)
- Running CLI commands for the carousel-generator
- Setting up a new TikTok account in the carousel system
- Batch generating posts with AI
- Creating new visual themes or renderers
- Rendering and exporting carousel images
- Posting and scheduling via PostBridge API
- Generating AI videos for product scanning content
- Finding products by category for video content
- Troubleshooting rendering, generation, or warmup issues
File Reference
Strategy & Growth
| File | What It Covers |
|---|
organic-growth-playbook.md | 6-phase organic growth roadmap — account creation, community building, content-market fit, trend riding, conversion optimization, scaling |
content-strategy.md | Hook formulas, 4 CTA types, proven formats, image gen tips, text overlay rules, performance tracking |
scaling-strategy.md | Scaling prerequisites, the scaling math, automation thresholds, cross-platform expansion |
warmup-bot.md | Warmup bot setup, CLI reference, engagement presets, search-seed cold-start flow |
analytics.md | PostBridge analytics — syncing TikTok data, engagement metrics, benchmarks |
posting-scheduling.md | PostBridge integration — media uploads, batch scheduling, TikTok notes |
Carousel Generator (Image Posts)
| File | What It Covers |
|---|
cli-reference.md | Carousel CLI command reference — account, format, post, image, theme commands |
themes.md | Theme catalog — pinterest, card, editorial descriptions, JSON configs |
batch-production.md | Carousel batch production pattern — image inventory, topic generation, render |
new-account-setup.md | Carousel account setup: create account, assign theme, create format, first post |
new-theme-creation.md | How to create a new carousel renderer + theme JSON |
Video Generator (AI Product Scanning Videos)
| File | What It Covers |
|---|
video-cli-reference.md | Video CLI command reference — video auto, video batch, product commands, all flags |
video-batch-production.md | Video batch production pattern — theme × account matrix, cost estimates, content variety |
video-themes-hooks.md | Hook themes (snacks, drinks, breakfast, dairy, sauces, skincare), OFF category mappings, settings, hook templates |
video-accounts-characters.md | 10 Oli accounts, AI character prompts for Seedance 2.0, account ↔ theme recommendations |
Key File Locations
The carousel system splits files between the tool directory (shared code) and the project directory (per-brand data).
Tool directory (installed once, shared)
| What | Path |
|---|
| CLI entry point | <tool>/src/cli/index.ts |
| Theme configs (JSON) | <tool>/themes/*.json |
| Renderers (TSX) | <tool>/src/components/renderers/*.tsx |
| Theme router | <tool>/src/components/ThemeRenderer.tsx |
| Type definitions | <tool>/src/types/theme.ts |
| DB schema | <tool>/db/schema.sql |
Project directory (per-brand, cwd)
| What | Path |
|---|
| Database | carousel.db |
| Brand config | brand.json |
| Environment vars | .env (needs OPENAI_API_KEY) |
| Rendered output | output/<username>/post-<id>/ |
Working Directory
All carousel commands run from the project directory — the directory containing carousel.db, brand.json, and .env. The carousel CLI is installed globally via npm link from the tool directory (one-time setup).