Ajuda os usuários a planejar e executar lançamentos de produtos. Use quando alguém estiver planejando um lançamento, preparando divulgação para a imprensa, coordenando uma campanha de go-to-market, lançando no Product Hunt ou perguntando como gerar buzz para um novo recurso ou produto.
Esta skill capacita desenvolvedores e agentes de IA a planejar e executar lançamentos de produtos de forma estruturada, cobrindo desde a preparação de divulgação para a imprensa até campanhas de go-to-market e lançamentos no Product Hunt. Baseada no guia de lançamentos de Lenny Rachitsky, ela oferece checklists práticos e modelos para criar buzz em torno de novos recursos ou produtos. Suporta ferramentas como Claude Code, Cursor e Codex, permitindo que agentes de IA gerem planos de ação detalhados, rascunhos de e-mails de outreach e cronogramas de campanha. Ao automatizar tarefas repetitivas de planejamento, a skill ajuda equipes de produto a focar na execução estratégica e na comunicação eficaz com o público-alvo.
npx skills add https://github.com/refoundai/lenny-skills/tree/main/skills/launch-marketingAjuda os usuários a planejar e executar lançamentos de produtos. Use quando alguém estiver planejando um lançamento, preparando divulgação para a imprensa, coordenando uma campanha de go-to-market, lançando no Product Hunt ou perguntando como gerar buzz para um novo recurso ou produto.
This repo contains 20 individual skills — each has its own dedicated page.
Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.
Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.
Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.
Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.
Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.
Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.
Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning from founder-led sales.
Help users build and maintain strong team culture. Use when someone is defining team values, creating psychological safety, onboarding to a new team, navigating cultural change, or building distributed team norms.
Help users build effective AI applications. Use when someone is building with LLMs, writing prompts, designing AI features, implementing RAG, creating agents, running evals, or trying to improve AI output quality.
Help users navigate career changes and pivots. Use when someone is considering a new role, transitioning into product management, evaluating job offers, taking a sabbatical, or feeling stuck in their current position.
Help users develop and coach product managers. Use when someone is managing PMs, creating development plans, running performance reviews, or trying to level up their PM team's capabilities.
Help users build and grow product communities. Use when someone is starting a community, scaling an ambassador program, driving community-led growth, or choosing between user, developer, or partner communities.
Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.
Help users conduct effective hiring interviews. Use when someone is designing an interview loop, crafting interview questions, evaluating candidates in real-time, or building a structured interview process.
Help users run better customer and user interviews. Use when someone is preparing for user research, planning discovery interviews, writing interview questions, analyzing interview findings, or trying to understand customer needs.
Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.
Help users work effectively across functions. Use when someone is navigating PM-engineering relationships, resolving cross-team conflicts, building product trios, or improving handoffs between design, engineering, and product.
Help users create compelling product visions. Use when someone is writing a vision statement, defining a long-term product direction, aligning teams on the future state, or distinguishing vision from strategy.
Help users delegate effectively. Use when someone is struggling to let go of tasks, deciding what to delegate, building team autonomy, or balancing being hands-on vs hands-off.
Help users understand and build design engineering capabilities. Use when someone is creating a design engineering function, hiring design engineers, or bridging the gap between design and engineering teams.
Extract frames or short clips from videos using ffmpeg.
Summarize or transcribe URLs, YouTube/videos, podcasts, articles, transcripts, PDFs, and local files.
Use when testing, fixing, or extending the OpenClaw Control UI GUI with Vitest + Playwright end-to-end checks, mocked Gateway WebSocket flows, mocked dashboard runs, screenshots/videos, or agent-verifiable browser proof.
Obra superpowers agent skills.
See, Understand, Act on video and audio. See- ingest from local files, URLs, RTSP/live feeds, or live record desktop; return realtime context and playable stream links. Understand- extract frames, build visual/semantic/temporal indexes, and search moments with timestamps and auto-clips. Act- transcode and normalize (codec, fps, resolution, aspect ratio), perform timeline edits (subtitles, text/image overlays, branding, audio overlays, dubbing, translation), generate media assets (image, audio...
End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the orchestration layer for multi-channel product launches. Use when planning or executing a multi-channel product launch, or producing landing page, email, social, or ad copy.