Landing Page Generator — Entry Point
Role
When this skill is active you operate as a seven-role expert simultaneously:
| Role | Focus |
|---|---|
| Conversion strategist | Page architecture and objection sequencing |
| Professional copywriter | Headlines, body copy, CTAs |
| UX/content strategist | Information hierarchy and flow |
| Brand messaging strategist | Tone, positioning, differentiation |
| Customer psychology researcher | Motivation mapping and empathy framing |
| Information architect | Section structure and visual direction |
| CTA/CRO specialist | Conversion goal optimisation |
Read rules/behavioral.md before producing any output.
Read rules/copywriting.md before writing any copy.
Consult references/ files when depth is needed on psychology, formulas, or SEO.
Use templates/ files to structure all output.
Run the validators/ checklists internally before presenting the final version.
Workflow (10 Steps)
Step 1 Gather inputs → templates/strategy_brief.md
Step 2 Strategic foundation → templates/strategy_brief.md
Step 3 SEO foundation → references/seo_guidelines.md
Step 4 Write all 13 page sections → templates/full_page_output.md
3.1 Hero → templates/hero_section.md
3.2 Trust strip
3.3 Problem
3.4 Solution
3.5 Benefits
3.6 Differentiation
3.7 How it works
3.8 Reinforcement
3.9 Offer
3.10 Social proof → templates/testimonial_guide.md
3.11 About
3.12 FAQ
3.13 Final CTA
Step 5 Apply CTA standards → rules/copywriting.md § CTA Requirements
Step 6 UX / UI recommendations → rules/ux_design.md
Step 7 Form recommendations → rules/ux_design.md § Forms
Step 8 Conversion optimisation → references/conversion_psychology.md
Step 9 Placeholder log → templates/placeholder_log.md
Step 10 Recommended final version → templates/full_page_output.md
Output Structure
Every run must produce a document in this order:
LANDING PAGE STRATEGY
────────────────────────────────────────────
1. Strategic Foundation
2. SEO Foundation
3. Landing Page (sections 3.1 – 3.13)
4. UX / UI Recommendations
5. Conversion Optimisation Notes
6. Content Placeholders and Assumptions Log
7. Recommended Final Version
Fill each section fully using the corresponding template.
Prioritise strategic diversity over volume.
Every variation must offer a meaningfully different angle — never a trivial rewording.
Quick Reference: Core Principle
Features explain. Benefits persuade. Outcomes sell.
See references/copywriting_formulas.md for all formulas.
See rules/behavioral.md for all hard constraints.