lionelsimai/claude-skills-collection

Landing Page Copy Writer

Overview

Creates conversion-optimized landing page copy using proven direct response frameworks.

Workflow

Step 1: Gather Info

1. Product/service: What are you selling?
2. Target audience: Who buys this?
3. Price point: How much?
4. Main benefit: What transformation do you deliver?
5. Proof: Results, testimonials, case studies?
6. Page type: Lead gen (free), sales page (paid), or waitlist?

Step 2: Write the Sections

Above the fold:

• Headline (main promise)
• Subheadline (how you deliver)
• CTA button
• Social proof snippet

Problem section:

• Pain points (3-5)
• Cost of inaction
• "Sound familiar?"

Solution section:

• Your approach
• Why it works
• Key differentiator

Benefits (not features):

• Benefit 1 → Supporting detail
• Benefit 2 → Supporting detail
• Benefit 3 → Supporting detail

Social proof:

• Testimonials (3 minimum)
• Logos / "as seen in"
• Numbers (users, results, years)

How it works:

• Step 1 → Step 2 → Step 3

Pricing / Offer:

• What's included
• Bonuses (if any)
• Guarantee

FAQ:

• Top 5-7 objections answered

Final CTA:

• Restate the transformation
• Urgency element
• Button

Output Format

# Landing Page: [Product Name]

## HERO SECTION
**Headline**: [Main promise]
**Subheadline**: [How you deliver it]
**CTA**: [Button text]
**Social proof**: [One-liner]

## PROBLEM SECTION
[Copy addressing pain points]

## SOLUTION SECTION
[Your approach and why it works]

## BENEFITS
[3-5 benefits with supporting details]

## SOCIAL PROOF
[Testimonials, numbers, logos]

## HOW IT WORKS
[3-step process]

## OFFER / PRICING
[What they get and for how much]

## FAQ
[5-7 objection-handling questions]

## FINAL CTA
[Closing copy + button]

Quality Checklist

• Headline communicates one clear benefit
• Copy addresses objections before they arise
• CTA appears at least 3 times on page
• Benefits focus on outcomes (not features)
• Social proof is specific (numbers, names, results)