Landing Page Converter Skill
Convert any offer into a high-converting landing page or product page using the proven templates from the Jovan Industries conversion framework.
The Two Templates
1. LANDING PAGE Template
Used for: Lead magnets, email captures, webinar signups, free trials
┌─────────────────────────────────────────────────────────┐
│ HERO SECTION │
│ ┌─────────────────────────────────────────────────┐ │
│ │ Main Headline (1 line, punchy, benefit-driven) │ │
│ └─────────────────────────────────────────────────┘ │
│ ┌─────────────────────────────────────────────────┐ │
│ │ Sub-headline (explain the main benefit) │ │
│ └─────────────────────────────────────────────────┘ │
│ ┌─────────────────────────────────────────────────┐ │
│ │ PRIMARY CTA BUTTON (big, contrasting color) │ │
│ └─────────────────────────────────────────────────┘ │
│ [Product/hero image] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ SOCIAL PROOF BAR │
│ "TRUSTED BY 10,000+ [理想Customers]" │
│ [Logo] [Logo] [Logo] [Logo] [Logo] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ PROBLEM SECTION │
│ "Struggling with [PAIN POINT]?" │
│ Describe the problem in customer's words │
│ [Image: person looking frustrated] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ AGITATION SECTION │
│ "Here's why [PAIN POINT] keeps getting worse..." │
│ Make the problem feel more urgent/painful │
│ [Image: problem escalation visuals] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ SOLUTION SECTION │
│ ┌─────────────────────────────────────────────────┐ │
│ │ "Introducing [PRODUCT NAME]" │ │
│ │ │ │
│ │ [Product image - large, clear] │ │
│ └─────────────────────────────────────────────────┘ │
│ List 3-5 key benefits (not features) │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ MECHANICS SECTION │
│ "How it works - 3 simple steps" │
│ Step 1 → Step 2 → Step 3 (with icons/images) │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ TESTIMONIALS SECTION │
│ [★ 5.0] "Changed my life..." │
│ - Name, Title │
│ [★ 5.0] "Best investment..." │
│ - Name, Title │
│ [★ 5.0] "Finally works..." │
│ - Name, Title │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ OFFER SECTION │
│ "Here's what you get:" │
│ ✓ [Benefit 1] │
│ ✓ [Benefit 2] │
│ ✓ [Benefit 3] │
│ + [Bonuses] │
│ [PRIMARY CTA BUTTON] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ RISK REVERSAL │
│ "Your protection:" │
│ ✓ [Risk Reversal 1 - usually money-back] │
│ ✓ [Risk Reversal 2] │
│ ✓ [Risk Reversal 3] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ FINAL CTA SECTION │
│ "Start [DESIRED ACTION] Today" │
│ [Countdown timer if scarcity] │
│ [PRIMARY CTA BUTTON] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ FOOTER │
│ [Links] [Privacy] [Terms] [Contact] │
└─────────────────────────────────────────────────────────┘
2. PRODUCT PAGE Template
Used for: Direct product sales, e-commerce, digital products
Build product pages EXCLUSIVELY using this 10-section flow from top to bottom:
┌─────────────────────────────────────────────────────────┐
│ 1. NAV (Top Menu) │
│ [Logo] [Shop] [About] [Blog] [Contact] [Cart 🛒] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 2. BUYBOX (Hero Product Module) │
│ ┌─────────────────────┬───────────────────────────┐ │
│ │ │ ★★★★★ (128 reviews) │ │
│ │ [Product Image] │ PRODUCT NAME │ │
│ │ │ $XX.XX │ │
│ │ │ [Color: ▼] [Size: ▼] │ │
│ │ │ [ADD TO CART] │ │
│ │ │ [Buy Now] │ │
│ └─────────────────────┴───────────────────────────┘ │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 3. SOCIAL PROOF #1 (Testimonials Row 1) │
│ "⭐⭐⭐⭐⭐ Loved by 10,000+ customers" │
│ ┌─────────────┐ ┌─────────────┐ ┌─────────────┐ │
│ │ "Quote..." │ │ "Quote..." │ │ "Quote..." │ │
│ │ - Name │ │ - Name │ │ - Name │ │
│ │ [avatar] │ │ [avatar] │ │ [avatar] │ │
│ └─────────────┘ └─────────────┘ └─────────────┘ │
│ ↗ ↗ ↗ │
│ [FB] [TW] [IG] [PI] (share icons above) │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 4. SOCIAL PROOF #2 (More Proof / UGC) │
│ "Here's what real customers are sharing..." │
│ [Customer photo 1] [Customer photo 2] │
│ [Customer photo 3] [Customer photo 4] │
│ "Posted on Instagram/Twitter..." │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 5. BENEFITS (Icon-Bulleted List) │
│ ┌─────────────────────────────────────────────────┐ │
│ │ [icon] BENEFIT 1 │ │
│ │ Short description of this benefit │ │
│ ├─────────────────────────────────────────────────┤ │
│ │ [icon] BENEFIT 2 │ │
│ │ Short description of this benefit │ │
│ ├─────────────────────────────────────────────────┤ │
│ │ [icon] BENEFIT 3 │ │
│ │ Short description of this benefit │ │
│ ├─────────────────────────────────────────────────┤ │
│ │ [icon] BENEFIT 4 │ │
│ │ Short description of this benefit │ │
│ └─────────────────────────────────────────────────┘ │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 6. INGREDIENTS/MATERIALS (Specs Grid) │
│ "What's Inside / Product Specifications" │
│ ┌─────────────┬─────────────┬─────────────┐ │
│ │ [img] │ [img] │ [img] │ │
│ │ Label 1 │ Label 2 │ Label 3 │ │
│ │ ✓ Check │ ✓ Check │ ✓ Check │ │
│ └─────────────┴─────────────┴─────────────┘ │
│ [Full ingredient list + detailed specs] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 7. SOCIAL PROOF #3 (Video / Case Studies) │
│ [▶ Play Video] "See how it works" │
│ ┌─────────────────────────────────────────────────┐ │
│ │ "My Results After 30 Days" │ │
│ │ [Before] → [After] │ │
│ │ - Name, Location │ │
│ └─────────────────────────────────────────────────┘ │
│ [Influencer quote + handle] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 8. COMPARISON (Table) │
│ ┌───────────┬───────────┬───────────┐ │
│ │ OUR PRODUCT │ Competitor A │ Competitor B │
│ ├──────────────┼───────────┼───────────┼───────────┤ │
│ │ Feature 1 │ ✓ │ ✓ │ ✗ │
│ ├──────────────┼───────────┼───────────┼───────────┤ │
│ │ Feature 2 │ ✓ │ ✗ │ ✓ │
│ ├──────────────┼───────────┼───────────┼───────────┤ │
│ │ Price │ $XX │ $XX │ $XX │
│ ├──────────────┼───────────┼───────────┼───────────┤ │
│ │ Quality │ ★★★★★ │ ★★★ │ ★★ │
│ └──────────────┴───────────┴───────────┴───────────┘ │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 9. FAQ (Accordion) │
│ ▼ Question 1? │
│ Answer text here... │
│ ▶ Question 2? │
│ ▶ Question 3? │
│ ▶ Question 4? │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 10. CTA (Final Call-to-Action) │
│ ┌─────────────────────────────────────────────────┐ │
│ │ "Ready to experience [BENEFIT]?" │ │
│ │ │ │
│ │ [★ LARGE ADD TO CART BUTTON ★] │ │
│ │ │ │
│ │ 🛡️ Money-back guarantee │ 🚚 Free shipping │ │
│ │ 🔒 Secure checkout │ ⚡ Ships today │ │
│ └─────────────────────────────────────────────────┘ │
│ ────────────────────────────────────────────────── │
│ [Nav] [Shop] [About] [Contact] [Privacy] [Terms] │
└─────────────────────────────────────────────────────────┘
Section Breakdown
1. NAV (Top Menu)
- Horizontal navigation bar
- Logo on left
- Menu links center (Shop, About, Blog, Contact)
- Cart icon on right with item count badge
2. BUYBOX (Hero Product Module)
- Product image on left (large, clear)
- Product name prominently displayed
- Social proof callout ABOVE the product name (star rating + review count)
- Price clearly visible
- Variant selectors (color, size, quantity)
- Primary CTA: "Add to Cart"
- Secondary CTA: "Buy Now"
3. SOCIAL PROOF #1 (Testimonials Row 1)
- Trust headline ("Loved by X+ customers")
- 3 testimonial cards in a row
- Each: quote, star rating, customer name, avatar
- Social share icons above the testimonials
4. SOCIAL PROOF #2 (More Proof / UGC)
- User-generated content section
- Customer photos in grid layout
- "Posted on Instagram/Twitter" attribution
- More testimonials or social mentions
5. BENEFITS (Icon-Bulleted List)
- 4-6 benefits with icons
- Short description under each bullet
- Icons should match brand aesthetic
6. INGREDIENTS/MATERIALS (Specs Grid)
- Visual grid of key ingredients/materials
- Images for each ingredient
- Labels/checkmarks indicating what's included
- Full ingredient list or specs table below
7. SOCIAL PROOF #3 (Video / Case Studies)
- Video modal trigger button ("Watch how it works")
- Before/after case study with customer name + location
- Influencer quote with social handle
8. COMPARISON (Table)
- Product vs alternatives comparison
- Feature-by-feature with checkmarks/X marks
- Price comparison column
- Quality/rating comparison
9. FAQ (Accordion)
- Expandable/collapsible questions
- Address common objections
- 4-8 Q&A pairs with clear answers
10. CTA (Final Call-to-Action)
- Large, prominent "Add to Cart" button
- Urgency headline
- Trust badges (guarantee, shipping, security)
- Footer navigation below (same as nav but simplified)
How to Use This Skill
Step 1: Gather Content
Before building, collect:
- Product/offer name
- Target audience
- Primary pain point you're solving
- Key benefits (3-5)
- Product features/specs
- Price and offers
- Testimonials (or placeholders)
- Brand colors/fonts
Step 2: Choose Template
- Landing Page: Lead capture, webinar, free trial, email signup
- Product Page: Direct product sale, e-commerce
Step 3: Map Content to Template
For Landing Pages:
- Hero → Headline, subhead, CTA, hero image
- Social Proof → Customer count, logos
- Problem → Pain point in customer's words
- Agitation → Why problem gets worse
- Solution → Product intro + benefits
- Mechanics → How it works (3 steps)
- Testimonials → Social proof
- Offer → What's included + bonuses
- Risk Reversal → Guarantees
- Final CTA → Urgency + button
For Product Pages (10-section flow):
- Nav → Top horizontal navigation bar with menu links, logo, cart icon
- Buybox → Central product buy module: image left, title/pricing right, add-to-cart button, variant selectors. Ensure product name is clearly seen, with a social proof callout on top of it
- Social Proof → First testimonials row: quotes, stars, avatars; social share icons above
- Social Proof #2 → Second proof block: more testimonials or user-generated content feeds
- Benefits → Icon-bulleted benefits list with short descriptions under each
- Ingredients/Materials → Product ingredients or specs grid: images, labels, checkboxes
- Social Proof #3 → Third proof area: video modal trigger, influencer quotes, or case studies
- Comparison → Table comparing product vs alternatives: columns for features, pricing, checks
- FAQ → Expandable questions list addressing common objections
- CTA → Final urgent call-to-action: large button, guarantee badges, footer nav below
Step 4: Output Format
Output as:
- Figma-ready spec - with exact copy, images needed, colors
- HTML structure - semantic HTML with placeholder content
- Copy document - just the text/headlines for your designer
Conversion Principles
Headline Formula
- [Emotion] + [Specific Result] + [Timeframe]
- Example: "Wake Up to Glowing Skin in 7 Days"
CTA Button Rules
- Use contrasting color from brand
- Action verb + benefit: "Get My Free Guide"
- Above the fold AND at bottom
- Big, clickable (min 44px height)
Social Proof Placement
- Immediately after hero (logo bar)
- Before offer section (testimonials)
- Above the fold (star ratings)
Risk Reversal Must-Haves
- Money-back guarantee (时长)
- "No questions asked"
- Free shipping (if applicable)
- "Secure checkout"
Example: SoftEditSkin Product Page
Product: Ceramide Night Cream Price: $48 Pain Point: Dry, irritated skin
HERO:
- Headline: "Wake Up to Soft, Calm Skin"
- Subhead: "The ceramide-rich cream that repairs your barrier overnight"
- CTA: "Add to Cart - $48"
- Image: Product shot with soft lighting
QUICK OVERVIEW:
- ✓ Repairs skin barrier
- ✓ Deep hydration
- ✓ Fragrance-free
- ✓ Ships free
BENEFITS:
- ✓ Ceramide Complex - Locks in moisture for 24hr hydration
- ✓ Shea Butter - Softens without greasiness
- ✓ Niacinamide - Calms redness and irritation
- ✓ Vitamin E - Fights free radicals
HOW TO USE:
1. Apply to clean face nightly
2. Massage in upward strokes
3. Wake up with glowing skin
TESTIMONIALS:
- "My skin has never felt better" - Sarah M.
- "Worth every penny" - Jessica L.
FAQ:
- "How long until I see results?" → "Most see improvement in 7 days"
- "Is it for sensitive skin?" → "Yes, fragrance-free and hypoallergenic"
File Structure
landing-page-converter/
├── SKILL.md # This file
├── templates/
│ ├── landing-page.html # Landing page HTML template
│ └── product-page.html # Product page HTML template
└── examples/
├── softedit-skin.md # Example: product page
└── tiny-edit.md # Example: landing page