Instagram Marketing Generator
Overview
Transform any product URL into scroll-stopping Instagram content. Extract product details, analyze brand positioning, and generate platform-native marketing assets that drive engagement and conversions.
Quick Start
- Input: Provide product URL
- Extract: Use
scripts/extract_product.pyto fetch product details - Generate: Apply Instagram content frameworks from
references/ - Deliver: Output ready-to-post content package
Content Frameworks
Framework Selection Guide
Choose based on product type and brand personality:
| Product Type | Recommended Framework | Reference |
|---|---|---|
| Fashion/Beauty | Aesthetic + Lifestyle | FASHION.md |
| Tech/Gadgets | Feature-First + Demo | TECH.md |
| Food/Beverage | Sensory + Lifestyle | LIFESTYLE.md |
| Home/Decor | Transformation + Tips | HOME.md |
| Services | Trust + Results | SERVICE.md |
Core Content Elements
Every Instagram post package includes:
1. Image/Video Brief
• Visual style (aesthetic direction)
• Composition guidelines
• Text overlay suggestions (optional)
• Product angle recommendations
• Background/props guidance
2. Caption Structure
HOOK → [First line - stops the scroll]
|
├── BODY → [Value proposition, benefits, story]
|
└── CTA → [Clear action: link, DM, save, share]
Caption Length Guide:
- Feed posts: 138-150 characters (optimal engagement)
- Carousel: 150-200 characters
- Educational: Up to 300 characters
3. Hashtag Strategy (30 max)
• 3-5 branded/niche tags (high relevance)
• 10-15 trend tags (moderate volume)
• 5-10 broad tags (max reach)
• Mix of: #branded #descriptive #trend #location #emotion
See references/HASHTAG_STRATEGY.md for detailed hashtag optimization.
Product Information Extraction
Script Usage
python3 scripts/extract_product.py <url>
Extracted fields:
- Product name
- Price/value proposition
- Key features (3-5)
- Target audience
- Unique selling proposition
- Brand tone
- Visual assets (existing images)
Manual Extraction Fallback
If script fails, extract manually:
- Visit product URL
- Identify: name, price, features, benefits
- Note brand visual style
- Capture 3-5 product angles
Content Generation Workflow
Step 1: Analyze Product & Audience
PRODUCT → [What is it? What problem does it solve?]
|
├── TARGET AUDIENCE → [Who needs this? Why?]
|
├── BRAND TONE → [Luxury? Playful? Minimal? Bold?]
|
└── PLATFORM FIT → [Feed post, Story, Reel, Carousel?]
Key Questions:
- What emotion should the user feel?
- What's the "scroll-stopping" moment?
- What's the post-purchase transformation?
Step 2: Choose Content Format
Feed Post (Single Image)
- Best for: Product showcases, announcements
- Visual: High-quality product shot, clean background
- Caption: Punchy hook + benefits + CTA
Carousel (Swipe-able)
- Best for: Features, tutorials, transformations
- Structure: 5-10 slides
- Hook slide 2-4. Feature/benefit slides
- CTA slide
Story (15-60 sec)
- Best for: Flash sales, polls, Q&A, behind-scenes
- Elements: Interactive stickers, tap-through links
Reel (15-90 sec video)
- Best for: Demos, unboxing, transformations
- Hook: First 1 second critical
- Music: Trending audio boost
Step 3: Generate Content Package
Output format (see templates/OUTPUT_TEMPLATE.md):
## Instagram Content Package
### Post Type: [Feed/Carousel/Story/Reel]
### Image/Video Brief
[Visual direction + composition]
### Caption
[Hook + Body + CTA]
### Hashtags
[30 optimized hashtags]
### Posting Strategy
[Time, frequency, cross-post suggestions]
Instagram Style Guidelines
Visual Principles
-
Consistency First
- Cohesive color palette (3-5 colors max)
- Consistent filter/preset
- Recognizable brand aesthetic
-
Quality Over Quantity
- High-resolution images (1080x1080 or 1080x1350)
- Good lighting (natural preferred)
- Clean composition (rule of thirds)
-
Native Feel
- Avoid over-polished, stock-looking content
- Embrace authenticity
- Show real people/products
Caption Best Practices
✅ DO:
- Start with a hook (question, bold statement, emotion)
- Write conversationally (like talking to a friend)
- Use line breaks for readability
- Include clear CTA
- Add 3-5 relevant hashtags
❌ DON'T:
- Write paragraphs longer than 3 lines
- Use excessive emojis (1-3 max)
- Overuse hashtags (30 max, quality > quantity)
- Sound robotic or overly promotional
- Include "link in bio" more than once
Engagement Triggers
Embed these in content:
• Questions: "Which color would you choose?"
• Opinions: "Yes or No?"
• Saves: "Save this for later"
• Shares: "Tag someone who needs this"
• CTAs: "Link in bio to shop"
Content Templates
Template 1: Problem-Solution
Hook: Tired of [problem]?
Body: Meet [product]. It [benefit 1], [benefit 2], and [benefit 3].
CTA: Shop now → link in bio
Template 2: Transformation
Hook: Before → After
Body: How [product] transformed [situation].
CTA: See the difference → link in bio
Template 3: Social Proof
Hook: ⭐⭐⭐⭐⭐ "Review quote"
Body: Join [number]+ happy customers.
CTA: Try it risk-free → link in bio
Template 4: Educational
Hook: 5 things you didn't know about [product/category]
Body: [Value-packed tips]
CTA: Save this post + follow for more
Template 5: Limited Time
Hook: 🚨 Only [number] left!
Body: [Product] at [price] for [timeframe].
CTA: Don't miss out → link in bio
Advanced: Multi-Post Series
For product launches or campaigns, create 3-5 post series:
Series Structure
-
Teaser (2-3 days before)
- Build anticipation
- "Something big coming"
-
Launch (Day 1)
- Product reveal
- Key features
-
Deep Dive (Day 2-3)
- Benefits, use cases
- Social proof
-
Urgency (Day 4-5)
- Limited availability
- Last chance
See references/CAMPAIGN_STRATEGY.md for complete campaign planning.
References
Detailed Guides
references/FASHION.md- Fashion & beauty contentreferences/TECH.md- Tech & gadgets contentreferences/HASHTAG_STRATEGY.md- Hashtag optimizationreferences/CAMPAIGN_STRATEGY.md- Multi-post campaignsreferences/ENGAGEMENT_TACTICS.md- Comment management & growth
Templates
templates/CAROUSEL_TEMPLATE.md- Swipe-able post structuretemplates/STORY_TEMPLATE.md- Interactive story frameworktemplates/REEL_TEMPLATE.md- Video script structuretemplates/OUTPUT_TEMPLATE.md- Final content format
Tips
- Always match content to brand voice
- Test different hook styles
- Analyze competitor posts for inspiration
- Repurpose content across formats (feed → story → reel)
- Save high-performing posts as templates
- Time posts for peak audience hours
- Engage with comments within 1 hour
- Use Instagram Insights to optimize