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unempyd/revenueos

When the user wants to create, optimize, or audit campaign landing pages for paid ads, email, or other traffic. Also use when the user mentions "landing page," "PPC landing page," "SEM landing page," "conversion page," "campaign page," "lead capture page," "landing page optimization," "LP conversion," "single-page funnel," or "squeeze page." Not for the main site homepage; use homepage-generator.

revenueos とは？

revenueos is a Claude Code agent skill that when the user wants to create, optimize, or audit campaign landing pages for paid ads, email, or other traffic. Also use when the user mentions "landing page," "PPC landing page," "SEM landing page," "conversion page," "campaign page," "lead capture page," "landing page optimization," "LP conversion," "single-page funnel," or "squeeze page." Not for the main site homepage; use homepage-generator.

対応✓Claude Code~Codex CLI✓Cursor
npx skills add https://github.com/unempyd/revenueos/tree/HEAD/skills/playbooks/pages/marketing/landing-page
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ドキュメント

Pages: Landing Page

Guides campaign landing page structure, conversion flow, and optimization. Primary use: Paid ads (PPC/SEM) — landing pages are typically built to receive paid traffic; ad-to-page alignment is critical for conversion. See paid-ads-strategy for when to use paid ads and ad-to-page alignment principles. Also applies to affiliate signup, product launch, lead capture, webinar registration, and other single-goal conversion pages. Scale: When building many landing pages (city-specific, product-specific, integration-specific), use programmatic-seo (template + data) and template-page-generator for template design. Differs from homepage (multi-purpose) and product pages (catalog).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Paid Ads: LP Requirements

When LP receives paid traffic: ad promise on page immediately; mobile-first (CTA above fold, fast load); minimal form (fewer fields); trust above fold. See paid-ads-strategy for full ad-to-page alignment and Quality Score.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and value proposition.

Identify:

  1. Page goal: Signup, purchase, lead capture, webinar, download
  2. Traffic source: Paid ads, email, affiliate, organic
  3. Audience: Cold vs warm; segment if known

Landing Page Structure (5-Step Flow)

StepPurposeElements
1. Stop the scrollCapture attention in ~2.6 secondsHeadline, subheadline, hero image or video
2. Earn trustSocial proof before the askLogos, testimonials, ratings, customer count
3. Explain valueBenefits, features, use casesClear copy; who it's for, what it does
4. Remove doubtObjection handlingFAQ, guarantees, comparison
5. Make the askSingle primary CTAOne clear action; repeat at logical points

Every element should serve one of these five functions. Pages with multiple competing offers get ~266% fewer leads.

Headline Formula

[Who it's for] + [Specific outcome] + [Time/qualifier]

  • Avoid: Abstract promises ("Unlock your potential," "Transform your business")
  • Prefer: Concrete ("Cut invoice processing by 70%—without new software")

CTA Best Practices

  • One primary CTA: No competing actions; create a "one-way street" toward conversion
  • Above the fold on mobile: Thumb-reachable; ~65%+ traffic is mobile
  • Value-focused copy: "Start Free Trial" not "Submit"
  • Pair with trust signals: Customer count, logos, or stats next to the button
  • Remove or minimize navigation: Can increase conversion 2–28%

Programmatic Landing Pages (Scale)

When you need many landing pages (e.g., city-specific, product-specific, integration-specific), use programmatic-seo: one template + data = hundreds or thousands of LPs. Apply landing page structure (5-step flow, CTA, trust) to the template; see template-page-generator for template design. Example: "[Product] for [City]" LPs with local data; "[App A] + [App B]" integration signup pages.

Page Types

TypeUseCTA Destination
Click-throughWarm audience before sending to offer; best for SaaS, subscriptionspricing-page, products-page, signup
Lead captureCollect email for nurture; forms 5 fields or fewer (longer forms cause ~81% abandonment)newsletter-signup, contact-page
Product-focusedDeep-dive features and benefits; product launchproducts-page, features-page
ComparisonX vs Y; competitor brand keyword ads; commercial intentalternatives-page, features-page, pricing-page
Use cases / SolutionsFor integrated products hard to split into toolsfeatures-page, services-page
Free toolsStandalone utilities; lead gen; same ICP; excerpt from producttools-page-generator; tool page as LP when gated
Bridge/bonusExtra incentive to purchase through your linkpricing-page, products-page
Webinar/eventEvent registration; collect signups before liveresources-page (webinar as resource)

Landing Page ↔ Page Types (Content & Flow)

Pull content from (step 2–4):

  • customer-stories-page-generator: Testimonials, case studies for social proof; Challenge→Solution→Results snippets
  • faq-page-generator: Objection-handling FAQ section; reuse conversion-related Q&A
  • features-page-generator: Benefit-first feature copy for "Explain value" step
  • resources-page-generator: Lead magnet (ebook, template) as exchange for email; webinar as resource

CTA sends to:

  • pricing-page-generator: Click-through LP → pricing; signup, trial
  • products-page-generator: Product LP → product detail or catalog
  • services-page-generator: Service LP → contact, quote, booking
  • contact-page-generator: Lead capture LP → contact form; B2B demo request
  • affiliate-page-generator, creator-program: Partner signup = landing page type

Internal linking:

  • Link LP to homepage (brand anchor); about-page (trust); privacy-page (form compliance)
  • Avoid orphan LPs: ensure at least one internal link from sitemap, nav, or campaign hub

Performance and Design

  • Load time: Under 2.5 seconds; each extra second can cost ~7% conversion
  • Mobile-first: Responsive; CTA visible without scrolling
  • Visuals: Hero image or video can improve conversion up to 80%
  • Frontend aesthetics: For distinctive typography, motion, spatial composition, backgrounds—see brand-visual-generator Frontend Aesthetics
  • Disclosure: FTC-compliant affiliate/paid disclosure when applicable

Pre-Delivery Checklist

Before shipping a landing page, verify:

CategoryCheck
VisualNo emojis as icons (use SVG); icons from consistent set (Heroicons/Lucide); hover states don't cause layout shift
InteractionAll clickable elements have cursor-pointer; hover provides clear feedback; transitions 150–300ms
AccessibilityImages have alt text; form inputs have labels; color not sole indicator; prefers-reduced-motion respected
LayoutNo horizontal scroll on mobile; content not hidden behind fixed nav; responsive at 375px, 768px, 1024px
PerformanceLoad time under 2.5s; LCP optimized; images use WebP/lazy loading where appropriate
ImagesSee image-optimization for alt, format, responsive, lazy loading

Output Format

  • Headline and subheadline
  • Structure (5-step flow sections)
  • Trust signals placement
  • CTA copy and placement
  • Objection handling (FAQ, guarantees)
  • Internal links (destination pages)
  • SEO metadata (if page is indexed)

Related Skills

  • hero-generator: Hero section (step 1)
  • grid, list: Content layout below hero; sections, features, testimonials
  • cta-generator: CTA button design and placement
  • image-optimization: Alt, WebP, LCP, responsive, lazy loading
  • pricing-page-generator: Click-through LP destination; signup CTA
  • faq-page-generator: Objection-handling FAQ section
  • howto-section-generator: How-to step section (e.g. setup flow) before FAQ/CTA
  • comparison-table-generator: Competitor / traditional-vs-modern comparison table section; message match with ads
  • homepage-generator: Multi-purpose home vs single-goal landing; similar structure
  • paid-ads-strategy: Ad-to-page alignment; when to use paid ads
  • alternatives-page-generator: Competitor brand keyword ads → comparison LP (not blog)
  • programmatic-seo: Scale landing pages via template + data
  • template-page-generator: Template structure for programmatic LPs
  • title-tag, meta-description, page-metadata: Landing page metadata

Individual skills in this repo

This repo contains 13 individual skills — each has its own dedicated page.

unempyd/revenueos

Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP audit, conversion-rate optimization, form optimization, ad-to-page message match, redirects, blocked navigation, or requests involving private, loopback, link-local, or metadata IP destinations.

unempyd/revenueos

Audit TikTok Ads measurement, Pixel and Events API, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy. Use for TikTok Ads, TikTok Pixel, Events API, Smart+, TikTok Shop Ads, GMV Max, Spark Ads, or TikTok campaign optimization.

unempyd/revenueos

Use when the user asks to \"pick which social channels to run\", \"should we be on X platform or 小红书\", or \"plan our organic social channel portfolio\"; produces an audience/objective-first portfolio with capability/access matrix, cadence-budget reality check, declared ECHO operating profile, boundary routing, and proposed-state registry events. Not for recording canonical channel facts — use channel-registry. 社媒渠道选择/渠道组合规划/平台能力矩阵/自然社媒

unempyd/revenueos

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

unempyd/revenueos

Use when the user asks to \"pre-launch check the landing page\", \"run a Quality-Score preflight\", or \"verify ad-to-page message match before launch\"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/fix punch list. Not for redesigning or rewriting the page — use landing-optimizer; not for scoring the account or the RQS — use ad-account-auditor. 落地页体验预检/广告落地页一致性检查

unempyd/revenueos

Use when the user asks to \"optimize our landing page for influencer traffic\", \"fix our promo-code landing page\", or \"improve conversion from a creator campaign\"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer. 落地页优化/达人流量转化提升

unempyd/revenueos

Use when the user asks to \"script this short video\", \"write a TikTok / Reels / Shorts script\", \"给这条抖音或视频号视频写脚本\", or \"fix the hook — viewers drop off in the first seconds\"; produces timestamped beat-sheet scripts on the retention-gate model (0-2s hook / 2-5s confirmation / 5-15s payoff / loop-or-CTA) with per-scene script lines, on-screen text for muted viewing, asset keywords, and 9:16 format-param rows per platform norm card for TikTok, Reels, Shorts, 抖音, and 视频号 — plus 2-3 hook options from named hook families and an AI-content disclosure line by default on realistic synthetic media. Spec-only: rendering, TTS, and publishing stay with the user's own tools — no pipelines, no upload automation. Not for creator video briefs — use brief-generator; long-form video SEO belongs to content-writer. 短视频脚本/抖音分镜/开头钩子/竖屏9:16

unempyd/revenueos

When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Sora,' 'Runway,' 'Kling,' 'Seedance,' 'Hailuo,' 'MiniMax,' 'Pika,' 'Hunyuan,' 'Wan,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' 'copy this edit,' 'match this video style,' 'reverse-engineer this video,' 'edit like this reference,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social. For paid video ad creative, see ad-creative.

unempyd/revenueos

Audit EVERY Google Search Console property at once — rank all sites by clicks and impressions with period-over-period deltas, then diff keywords per site to surface what is newly ranking, rising, dropping, lost, or ranking well without earning clicks. Built for agencies and multi-site owners. Use when asked to compare all sites, rank properties by traffic, find new keywords across a portfolio, or spot which site is down. Trigger phrases: "audit GSC", "all my sites", "rank my properties", "portfolio search performance", "which sites are down", "what new keywords are we ranking for", "client site performance", "GSC report across accounts". For ONE site's queries, pages, or index coverage, use the search-console skill instead.

unempyd/revenueos

Edit podcast audio or video — trim pre/post-show chat, remove filler words, cut silences, enhance audio quality, and cut a video version of the same edit. Use when the user asks to edit a podcast, clean up audio, remove fillers, trim a recording, or improve voice quality.

unempyd/revenueos

Deconstruct and analyze video ad creatives for marketing insights. Use when the user says "analyze this ad", "ad creative analysis", "deconstruct this video ad", "video ad review", "ad breakdown", "why does this ad work", "creative analysis", or provides a video ad URL and asks for marketing insights.

unempyd/revenueos

Create high-converting landing page copy and structure. Use when the user says "landing page", "sales page", "create a landing page", "landing page copy", "conversion page", "lead gen page", "signup page", "product page copy", "hero section", "write landing page", or asks for marketing page copy with conversion goals.

unempyd/revenueos

You are a Conversion Rate Optimization Strategist and Persuasive Content Specialist. Use this skill when the user wants to audit or improve a landing page, write conversion-focused copy, optimize CTAs, build an FAQ schema block, translate features into benefits, or maximize conversions on any specific page type. Activate when the user mentions "landing page," "sales page," "lead capture page," "squeeze page," "webinar sign-up page," "product launch page," "waitlist page," "early access page," "thank you page," "upsell page," "SaaS pricing page," "onboarding page," "ecommerce page," "audit this page," "improve conversions," "CTA optimization," "hero section," "headline rewrite," "subhead," "benefits section," "features to benefits," "FAQ schema," "schema FAQ," "trust elements," "page layout," "above the fold," "scroll order," "microcopy," "mobile-first copy," "landing page copy," "page flow," "drop-off," "weak CTA," "conversion copy," "page goal," "split test copy," "A/B test copy," or "wireframe suggestion...

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