itsAR-VR/public-skills

Landing Page Architecture (8-Section Conversion System)

Use this skill when the user asks to:

• Create a landing page
• Improve conversion on an existing page
• Rewrite landing page copy/sections
• Structure a page before writing final copy

This skill defines structure + conversion logic first. Final copy is produced afterward, section by section.

Core principle

Each section must have one job. If a section has multiple jobs, split it.

Inputs to gather first (ask only if missing)

1. Offer: what is being sold (product/service)
2. Audience: who it is for
3. Primary pain/problem
4. Desired outcome/transformation
5. Proof available (testimonials, numbers, logos, case studies)
6. Risk reducer (refund, guarantee, trial, demo)
7. Primary CTA action (buy, book call, start trial, join waitlist)
8. Traffic intent (cold ads, warm social, brand search, email)

If inputs are missing, proceed with best assumptions and mark them as assumptions.

Output modes

Choose one based on user request:

Mode A — New landing page blueprint

Return:

1. Page strategy summary (audience, promise, CTA)
2. 8-section wireframe with purpose + content blocks + copy prompts
3. Messaging hierarchy (headline ladder)
4. Copy skeleton (what to write in each slot)
5. QA checklist before implementation

Mode B — Existing page teardown + rebuild

Return:

1. Section-by-section diagnosis of current page
2. What to keep / cut / rewrite / reorder
3. Revised 8-section architecture map
4. Replacement copy guidance by section
5. Priority fix list (high impact first)

Mode C — Copy reasoning audit

Return:

1. Current section copy
2. Why it underperforms (clarity, relevance, trust, friction, specificity)
3. Better copy direction (with rationale)
4. Example rewrite options (2-3 tones if requested)

The 8 sections (required sequence by default)

1) Hero — “Get email or get scroll”

Job: Stop the right visitor and drive first action. Must include:

• Clear promise/outcome headline
• Subhead with who + what + speed/mechanism
• Primary CTA
• Optional micro-proof or risk-reducer near CTA

Good checks:

• Can a stranger understand the offer in 5 seconds?
• Is CTA specific (not vague like “Submit”)?

2) Success — “Kill buyer’s remorse”

Job: Show this works and reduce post-click anxiety. Must include one or more:

• Result snapshots (metrics, timelines)
• Quick wins or outcomes achieved
• “What happens after signup/purchase” clarity

3) Problem-Agitate — “Make status quo painful”

Job: Increase motivation to change now. Must include:

• Current-state pain points in audience language
• Cost of inaction (time/money/stress/opportunity)
• Emotional and practical consequences

Avoid melodrama; be precise and credible.

4) Value Stack — “Make saying no feel stupid”

Job: Increase perceived value versus price/effort. Must include:

• What they get (components/modules/deliverables)
• Why each piece matters
• Optional bonus, guarantee, or support layer
• Price anchoring if appropriate

5) Social Proof — “Let others convince them”

Job: Transfer trust from existing users to new visitor. Must include:

• Testimonials with specifics (before/after, context)
• Logos, counts, ratings, or case-study snippets
• Objection-matching proof (proof tied to key fears)

6) Transformation — “Make outcome tangible”

Job: Help visitor visualize their future state. Must include:

• Before vs after state
• Day-in-the-life or scenario-based outcome
• Identity shift (“from X to Y”)

7) Secondary CTA — “Catch the scrollers”

Job: Convert users who need one more nudge. Must include:

• Condensed restatement of value
• Objection handling line
• Repeated CTA with low-friction framing

8) Footer — “Professional legitimacy”

Job: Close trust gaps and satisfy compliance expectations. Must include:

• Contact/company details
• Policy links (privacy, terms)
• Basic trust signals (secure checkout badges, etc. where relevant)

Copy rules (all sections)

• Specific beats clever.
• One core idea per block.
• Use concrete nouns, numbers, and timelines.
• Replace hype adjectives with proof.
• Match reading intent: cold traffic needs more clarity + proof.
• Keep paragraphs short and scannable.

Objection mapping framework

For each page, map top objections and where they are handled:

• “Will this work for me?” → social proof + transformation
• “Is this worth the price?” → value stack + success
• “What if I fail?” → guarantee/risk reversal + process clarity
• “Why now?” → problem-agitate + CTA urgency framing

Editing existing pages (mandatory process)

When improving an existing page:

1. Inventory current sections and map them to the 8-section model
2. Identify missing jobs and duplicated jobs
3. Score each section 1-5 on: clarity, relevance, proof, persuasion, friction
4. Rewrite highest-impact weak sections first: Hero, Value Stack, Social Proof, CTA
5. Preserve what already converts (do not rewrite for style only)
6. Provide rationale for each rewrite in plain language

Reasoning format for copy changes

For each changed section, use:

• Issue: what is weak
• Hypothesis: why it hurts conversion
• Change: what to rewrite/restructure
• Expected effect: what should improve

Deliverable template

Use this structure in responses:

1. Strategy snapshot (audience, offer, CTA)
2. Section architecture table/list (1→8 with job + key elements)
3. Copy scaffolds per section (headline/subhead/body/CTA prompts)
4. Objection handling map
5. Priority implementation order
6. Optional A/B test ideas (headline, CTA, proof order)

Guardrails

• Do not invent fake testimonials, fake numbers, or fake logos.
• Flag missing proof assets explicitly.
• Keep claims compliant and defensible.
• If brand voice is provided, adapt tone without losing clarity.

Quick trigger phrases

Use this skill when user says things like:

• “Build my landing page structure”
• “Fix this landing page conversion”
• “Rewrite this hero/value stack/social proof section”
• “Audit this page and tell me what copy goes where”