Instagram Master — Universal Instagram Content System
What This Skill Does
Creates a complete, professional Instagram content strategy and generates ready-to-post content for any business or personal brand. From single posts to full weekly content batches — in your brand's voice.
How to Use This Skill
Input format:
BUSINESS NAME: [Your brand]
NICHE: [Your industry]
TARGET AUDIENCE: [Who follows you — age, interests, pain points]
ACCOUNT HANDLE: [@yourhandle]
TONE: [Your brand voice — e.g., professional, fun, bold, empathetic]
CONTENT PILLARS: [3-5 main topics you post about]
GOAL: [Followers / Leads / Sales / Brand awareness]
LOCATION: [City/Country or "Global"]
Content Mix Strategy (70/20/10 Rule)
| Type | % | Purpose |
|---|---|---|
| Value & Education | 70% | Build trust, saves, shares |
| Personal & Behind the Scenes | 20% | Connection, authenticity |
| Sales & Promotion | 10% | Direct lead/sale generation |
Post Formats & Templates
1. Feed Post — Motivational/Insight
[HOOK — 1 powerful sentence that stops the scroll]
[Identify the problem — 2-3 sentences your audience recognizes]
[Your perspective/solution — 3-4 sentences]
[Personal note — 1-2 sentences showing vulnerability or story]
[CTA — clear, specific next step]
[Hashtags — 5-15 relevant tags]
Example prompt:
Write an Instagram feed post for [BUSINESS NAME] about [TOPIC].
Hook: start with a bold or counterintuitive statement.
Body: identify a common mistake or struggle in [NICHE].
Lesson: share the insight or solution.
CTA: invite them to comment or visit link in bio.
Tone: [TONE]. Max 300 words.
2. Feed Post — Educational (List Format)
[NUMBER hook: "3 reasons why..." / "The truth about..."]
1️⃣ [Point 1 — short and punchy]
2️⃣ [Point 2 — surprising or practical]
3️⃣ [Point 3 — immediately actionable]
[Conclusion — 1-2 sentences]
[CTA — question to spark comments]
3. Reels Script (30-90 seconds)
HOOK (0-3 sec): [Bold statement or question — shown on screen]
BODY (3-50 sec): [3 points delivered quickly, dynamic filming]
PAYOFF (50-75 sec): [The solution or key takeaway]
CTA (75-90 sec): [Follow for more / Comment below / Link in bio]
Reel prompt:
Write a Reels script for [BUSINESS NAME] on the topic: [TOPIC].
Duration: 45 seconds. 3 key points. Hook must stop the scroll in 3 seconds.
Include: on-screen text suggestions and delivery tone notes.
End with a CTA to [desired action].
4. Carousel Post (5-8 slides)
Slide 1: HOOK + title (bold visual text)
Slide 2-6: 1 point per slide (short text, visual-first)
Slide 7: Summary — "Save this for later"
Slide 8: CTA + @yourhandle
Carousel prompt:
Create a carousel post outline for [BUSINESS NAME] on [TOPIC].
7 slides. Each slide: headline (max 8 words) + supporting text (max 30 words).
Slide 1 hook must be click-worthy. Final slide CTA: [desired action].
5. Story Sequence (3-5 slides)
Story 1: Question or poll ("Do you struggle with...?")
Story 2: Personal moment / behind the scenes
Story 3: Tip or insight
Story 4: Swipe up / DM / Link click
Hashtag Strategy
How to Build Your Hashtag Sets
Mix these 4 tiers per post:
- 3-4 × Large (1M+ posts) — reach
- 4-5 × Medium (100K-1M posts) — discoverability
- 3-4 × Small/Niche (<100K posts) — engagement
- 1-2 × Brand-specific — community
Generate sets with this prompt:
Create 3 Instagram hashtag sets for [BUSINESS NAME] in [NICHE]:
Set A: [core service/product posts]
Set B: [educational/value posts]
Set C: [personal/behind-scenes posts]
Each set: 15 hashtags mixing large (3-4), medium (5-6), niche (4-5), branded (1-2).
Location: [LOCATION if local business].
Posting Schedule Template
| Day | Content Type | Best Time |
|---|---|---|
| Monday | Motivational/mindset feed post | 7:00 AM |
| Tuesday | Educational carousel | 12:00 PM |
| Wednesday | Reels | 6:00 PM |
| Thursday | Behind the scenes (Story + feed) | 8:00 AM |
| Friday | Weekend tip or insight | 7:30 AM |
| Saturday | Personal / community post | 10:00 AM |
| Sunday | Week prep / inspirational | 11:00 AM |
Minimum: 4x/week posting Optimal: 6x/week + daily Stories
Auto-Engagement Templates
Comment Reply Templates
On motivational posts:
Thank you! Does this resonate with your experience? Share below! 💪
On questions about your service:
Great question! Send me a DM and I'll give you a personal answer 🙌
On "how do I get started?" comments:
That's exactly why I [your offer]! Check the link in bio 👊
On compliments:
This means so much, thank you! 🙏 Stay tuned for more on this topic!
DM Welcome Message (new followers)
Hey [First Name]! 👋 Thanks for following [BRAND NAME].
I share [VALUE PROP — what they'll learn/get from following you].
Quick question — what's your biggest challenge with [NICHE TOPIC]?
I reply to every message personally 💪
6-Month Growth Strategy
Month 1-2: Foundation
- Post consistently 4-5x/week
- Define and test 3 content pillars
- Stories daily (casual, real, interactive)
- 10 minutes/day manual engagement on relevant hashtags
Month 3-4: Acceleration
- Prioritize Reels (highest reach algorithm boost)
- Collaborations with complementary accounts in your niche
- User-generated content — ask customers to tag you
- Go Live monthly for Q&A
Month 5-6: Authority
- Instagram as lead generation machine
- DM automation for new leads
- Test paid promotion on 1-2 best-performing posts
- Analytics review: double down on what works, cut what doesn't
Monthly Content Batch Workflow
WEEKLY BATCH SESSION (2 hours, Monday):
1. Generate week's content via AI (30 min)
2. Review and personalize (15 min)
3. Create or source visuals (30 min)
4. Schedule via Buffer/Later/Meta Business Suite (30 min)
5. Prep Stories for each day (15 min)
Use with ContentAI Suite
This skill works seamlessly with ContentAI Suite — a free multi-agent marketing platform that generates your entire week of Instagram content in one session.
→ Try it free: https://contentai-suite.vercel.app