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calm-north/brief

Produire un brief de contenu prêt pour l'éditeur pour un mot-clé ou un sujet cible. Utilisez-le lorsque l'utilisateur demande un brief de contenu, des directives de rédaction, un plan d'article, un brief SEO, ce qu'il faut inclure dans un article de blog, ou comment structurer le contenu pour un mot-clé.

Qu'est-ce que brief ?

Cette compétence génère un brief de contenu complet et prêt pour l'éditeur, adapté à un mot-clé ou un sujet spécifique. Elle est conçue pour les créateurs de contenu, les spécialistes SEO, les blogueurs et les équipes marketing qui ont besoin de structurer efficacement leurs articles. Le brief inclut des directives de rédaction, un plan détaillé, des recommandations SEO et des suggestions de sujets connexes, permettant de gagner du temps et d'assurer une cohérence éditoriale. Elle s'intègre parfaitement avec d'autres compétences comme find-keywords pour la sélection de sujets et audit pour les audits SEO complets. En utilisant des analyses sémantiques et des bonnes pratiques SEO, elle produit des briefs optimisés pour le référencement naturel et adaptés aux attentes des lecteurs.

Compatible avec~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/calm-north/seojuice-skills/tree/main/skills/brief

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Documentation

Que fait brief ?

Produire un brief de contenu prêt pour l'éditeur pour un mot-clé ou un sujet cible. Utilisez-le lorsque l'utilisateur demande un brief de contenu, des directives de rédaction, un plan d'article, un brief SEO, ce qu'il faut inclure dans un article de blog, ou comment structurer le contenu pour un mot-clé. Pour choisir les sujets sur lesquels écrire, voir find-keywords. Pour un audit SEO complet du site, voir audit.

Individual skills in this repo

This repo contains 13 individual skills — each has its own dedicated page.

calm-north/audit

Run a comprehensive SEO audit on a website covering technical health, on-page optimization, content quality, and backlink profile. Use when the user asks for an SEO audit, site review, SEO health check, "what's wrong with my SEO", website analysis, or a full diagnostic of their site's search performance. For speed-specific issues, see audit-speed. For technical crawl/index issues only, see diagnose-seo.

calm-north/audit-speed

Deep Core Web Vitals and page speed audit. Use when the user asks about page speed, Core Web Vitals, LCP, CLS, INP, FCP, TTFB, Lighthouse scores, why a page is slow, performance optimization, or resource size analysis. For broader technical SEO issues, see diagnose-seo.

calm-north/beat-competitors

Turn competitor SEO data into a prioritized attack plan. Use when the user asks about competitor analysis, competitive gaps, how to outrank competitors, what competitors rank for, keyword overlap, or competitive positioning strategy. For building content to fill gaps, see brief and build-clusters.

calm-north/build-clusters

Build a topical authority cluster from a seed keyword or topic. Use when the user asks about topic clusters, content silos, pillar pages, topical authority, content architecture, or how to structure content around a theme. For finding the right keywords, see find-keywords. For writing individual pieces, see brief.

calm-north/build-links

Design a link building campaign with prospect identification, asset creation, and outreach strategy. Use when the user asks about link building, backlinks, domain authority, how to get backlinks, outreach campaigns, digital PR, guest posting, or link acquisition. For internal linking, see fix-linking.

calm-north/diagnose-seo

Structured diagnostic for technical SEO problems. Use when the user asks about crawl issues, indexation problems, why pages aren't being indexed, robots.txt questions, canonical errors, sitemap issues, rendering problems, or general technical SEO troubleshooting. For Core Web Vitals and page speed, see audit-speed.

calm-north/find-keywords

Build a prioritized keyword list for a website, topic, or campaign. Use when the user asks about keyword research, finding keywords to target, building a keyword list, search demand, keyword difficulty, intent mapping, or which keywords to prioritize. For writing content around keywords, see brief. For grouping keywords into clusters, see build-clusters.

calm-north/fix-linking

Design or audit internal link structure for a website. Use when the user asks about internal linking, link architecture, orphan pages, PageRank flow, anchor text, site structure, silo architecture, or why pages aren't ranking despite good content. For external link building, see build-links.

calm-north/migrate-site

Guide a website migration without losing rankings — domain moves, CMS switches, URL restructures, HTTP to HTTPS, or redesigns. Use when the user asks about site migration, domain change, CMS migration, URL restructure, redesign SEO impact, redirect mapping, or how to move a site safely.

calm-north/optimize-for-ai

Optimize content for AI search engines — ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews. Use when the user asks about AI SEO, AISO, getting cited by AI, appearing in AI answers, answer engine optimization, AEO, GEO, LLMO, AI Overviews, zero-click search, or how to appear in ChatGPT/Perplexity results. For traditional SEO, see diagnose-seo.

calm-north/rank-local

Build a local SEO strategy covering Google Business Profile, local citations, reviews, and NAP consistency. Use when the user asks about local SEO, Google Business Profile, Google Maps ranking, local pack, NAP consistency, local citations, review strategy, or ranking for "[service] near me" searches.

calm-north/recover-content

Diagnose and reverse traffic loss on existing pages. Use when the user asks about content decay, pages losing traffic, declining rankings, traffic drops, why a page stopped ranking, content refresh strategy, or when to consolidate vs redirect old content. For creating new content, see brief.

calm-north/target-serp

Identify and capture SERP features for target keywords — featured snippets, People Also Ask boxes, knowledge panels, and rich results. Use when the user asks about featured snippets, position zero, PAA optimization, rich results, schema markup for SERP features, or how to get more SERP real estate.

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