Creator video
Build the video around a real task and a claim the viewer can see tested. The presenter is part of the proof: their actions, screen, and result should agree.
Choose a shape
- The test: Show the same task two ways, measure the result, then inspect the output. Use when the claim can be checked on camera.
- The real task: Follow the presenter doing useful work with the product. Use when the value appears during the work itself.
- The day: Show a recurring problem and how the product changes it. Use when the environment and human context matter.
- The guided screen: Put the presenter beside a legible screen recording. Use when the interface is the main story.
Choose the shape that the available footage can prove. Do not invent a test result or stage work as spontaneous.
Write the beat sheet
Start with the result, tension, or action. Introduce the presenter once the viewer has a reason to care. Write one row for each beat:
| Time | Camera or screen | Exact spoken line | Evidence shown |
|---|---|---|---|
| 0:00 | Task already under way | “Can I finish this before the timer?” | Timer and task are visible |
Keep each spoken line easy to say in one breath. Replace broad claims with a specific result or an honest demonstration. If the product has a material limitation or privacy setting, show the relevant control and explain its scope precisely.
Turn the beat sheet into a shot list: camera setups, screen captures, props, and any measurements needed. State what can be filmed now and what is still missing.
Shoot and edit
- Record a clean voice track. Place the microphone close enough that the product and presenter remain intelligible on a phone.
- Keep the lens near eye level. Leave safe space for platform controls and captions.
- Capture screens directly at a readable resolution. Show the real product state, including loading or errors when they matter to the claim.
- Record each spoken beat twice: one precise take and one natural take.
- Cut pauses and repetition while preserving the sequence of actions. Do not edit a timed comparison in a way that changes its result.
- Use captions when they help silent viewing. Check that they do not hide the UI or contradict what was said.
Export the aspect ratios the user needs. Reframe each ratio deliberately; do not crop away the evidence. Choose a cover frame with a clear subject and legible result.
Before delivery
Watch the final export with sound and once muted. Check that the opening is understandable, the screen is readable, any numbers match the footage, captions are accurate, and the call to action describes one clear next step.