Content Strategy
Rules
- Keyword-first: every content piece targets a specific keyword (use YepAPI keyword research to find them)
- Content brief structure: target keyword, secondary keywords, search intent, outline, word count, internal links
- Content calendar: plan 4-8 weeks ahead — mix of informational (blog), commercial (comparison), transactional (landing page)
- Pillar + cluster model: one comprehensive pillar page linked to multiple cluster articles
- Update cadence: refresh high-traffic content quarterly — update stats, screenshots, links
- Internal linking: every new article links to 2-3 existing articles and vice versa
- AI visibility: check what ChatGPT/Gemini say about your topic (use YepAPI AI visibility endpoints) — optimize for AI citations
- Measure: track rankings with YepAPI domain keywords + organic traffic in analytics
Avoid
- Publishing without keyword research — content without search demand won't rank
- Only targeting high-difficulty keywords — mix in low-difficulty terms for quick wins
- Orphan pages: every page needs at least 2 internal links pointing to it
- Ignoring search intent: don't write a blog post for a transactional keyword