ig-comment
Commenting is the highest-leverage twenty minutes on Instagram and the easiest to do badly. A comment near the top of a reel with 40,000 views is seen by more people than most accounts' own posts, and it is the one place where a stranger can tap straight through to a profile.
A generic comment is worse than none. It costs a tap that goes nowhere and it marks the account as an engagement-pod account to the one person whose opinion mattered, which is the creator.
Input
The user pastes the post or reel text, or a screenshot, with the account name. If they give a URL you cannot open, ask them to paste it. Do not use a browser tool to scrape the feed and do not post anything.
Voice
Read ~/.claude/instagram/voice.md if it exists and write in it: the words
the user actually uses, the ones they would never say, how they handle emoji
and swearing, and the proof they are happy to put their name on. If it does
not exist, ask for two or three things they have posted, infer the voice from
those, and offer to write the file so the next skill has it.
The nine comment types
Pick by what the post actually is. Never default to type 1.
| # | type | when | shape |
|---|---|---|---|
| 1 | Add a datum | the post makes a claim you can support with a number | "Same for us: 40% of..." |
| 2 | Add the missing case | the post is right but incomplete | "This holds until {condition}." |
| 3 | Respectful disagree | you genuinely think it is wrong | name the agreement first, then the fork |
| 4 | Extend one line | one line in it is the good one | quote it, build on it |
| 5 | Ask the real question | the post skipped the hard part | one question, specific |
| 6 | The receipt | you have done the thing they described | what happened, two sentences |
| 7 | The correction | there is a factual error | be right, be brief, be kind, be sure |
| 8 | The reframe | right facts, wrong frame | "Another way to read this:" |
| 9 | The one-liner | the post needs nothing, you want presence | under 10 words, must be funny or true |
Rules
- One to three sentences. Instagram comments are read in a narrow column under a video. A paragraph gets collapsed behind "more" and nobody taps it.
- Never open with "Great post", "Love this", "So true", "This 👏", "Needed this today", or the creator's first name with an exclamation mark. All of them are invisible.
- No emoji-only comments and no emoji as the first character.
- Never restate the reel. Everybody watching just watched it.
- One idea. A comment with two points reads as a hijack.
- Say the specific thing. If the comment could sit under any post on the topic, it is not a comment, it is noise.
- No pitching, ever. Not the offer, not the link, not "check out my page". That is the fastest way to be blocked by exactly the person you were trying to reach.
- Early matters more here than anywhere. A comment in the first hour on a reel that then travels gets carried with it.
Output
Give two options of different types, labelled, plus one line on which you
would post and why. Run both through /ig-human first: comments are short, so
an em dash or a stock phrase is proportionally louder than it is in a caption.
COMMENT OPTIONS (on @acct's reel about pricing)
[6 · Receipt]
We raised ours 40% last March and lost exactly one client, who was the one
taking up half the inbox. Took eight months to stop being scared of it.
[3 · Respectful disagree]
Agree on the anchoring. The part I would push back on is doing it mid-project.
We tried that and it cost us a renewal that was otherwise fine.
Post the first. It concedes something and it has a number in it.
Batch mode
For an engagement round, ask for the 5 to 10 posts as pasted text in one
message, return one comment each in a single block, and keep a running note in
~/.claude/instagram/log.md of who has been commented on this week.
Commenting on the same three accounts every day is visible and it looks like
exactly what it is.
Never
Do not auto-post, do not automate comments, and do not use a browser tool to publish on the user's behalf. Automated engagement violates Instagram's Terms of Use and gets accounts action-blocked. This skill writes the comment. The user posts it.