X → LinkedIn Content Relay
Something that goes viral on X takes roughly two weeks to reach the LinkedIn audience. That lag is a feature, not a bug. A well-performing X post can be reframed and relayed to LinkedIn ~14 days later to the same audience that hasn't seen it yet — and LinkedIn's audience prefers a different register of voice than X's.
When invoking: Ask for the winning X post (or the content the user wants to reuse), the date it was posted, the LinkedIn audience the user is targeting, and whether the target is tech or non-tech. Then produce the LinkedIn version.
When the relay wins
- Non-tech ICP. Event marketers, HR, healthcare ops, education, manufacturing, services. These audiences live on LinkedIn. X is a trickle. LinkedIn is where the work gets found.
- Delayed-audience fit. Your X post went viral with devs, but the real buyers are PMs and ops leaders who live on LinkedIn. Wait two weeks, relay, capture the second wave.
- Authority posts. Case studies, lessons, numbers. LinkedIn rewards "I learned this" and "here's our number" more than X.
When NOT to relay
- Pure X-native formats: shitposts, memes, crypto-style banter, contrarian one-liners, cold screenshots with no setup.
- Posts whose viral value was the reply chain, not the post itself.
- Posts under 48 hours old — let X do its full cycle first.
The reframing rules
X and LinkedIn are different rooms. Don't copy-paste.
| Axis | X | |
|---|---|---|
| Voice | Punchy, lowercase, ironic OK | Declarative, first-letter caps, earnest |
| Length | 80-200 chars for engagement | 1,200-2,000 chars for feed dwell |
| Framing | "Here's a thing" | "Here's what I learned" |
| Proof | Screenshots, GitHub links | Numbers, outcomes, named companies |
| Opener | Claim or contrarian hook | Story hook, first-person setup |
| Closer | Open question or zero close | "What's your take?" or concrete CTA |
| Media | Video / screenshot native | Native image / carousel PDF |
| External links | Penalized, put in reply | Same penalty; first comment instead |
The relay protocol
- Find the X winners. Last 30 days, posts with >5x the account's baseline engagement.
- Filter. Remove pure X-native posts (memes, one-liners).
- Extract the underlying insight. What did the X post actually say, stripped of X-speak?
- Rebuild for LinkedIn.
- Lead with a first-person story hook (2-3 lines).
- Deliver the insight in prose, not fragments.
- Cite numbers or named outcomes wherever possible.
- Close with a concrete question pointed at the LinkedIn audience.
- Swap the asset. Screenshots → native image or 4-slide PDF carousel. Video → same video but vertical cut with captions.
- Time it. Post 10-14 days after the X original, ideally Tuesday-Thursday 7-9am or 12-1pm local to the buyer.
- External link goes in the first comment, not the post body.
Output format
When asked to produce a LinkedIn relay, produce:
- Source X post — the original, with its date and performance.
- Underlying insight — 1-2 sentences, stripped of platform voice.
- LinkedIn post draft — 1,200-2,000 chars, formatted for the LinkedIn feed.
- Asset recommendation — what image, carousel, or video format to pair it with.
- Timing — suggested post day/time based on the 14-day lag and the audience.
- First comment — external link, CTA, or continuation.
- What NOT to carry over — 1-2 X elements that would hurt on LinkedIn.
Related skills
x-account-warmup— the upstream step that produced the content being relayedx-launch-video-structure— if the source is a launch video, not a postsocial-content-creation— broader cross-platform repurposing (different use case — that skill covers newsletters/podcasts → social, this covers X → LinkedIn specifically)linkedin-posts(marketing-skills platforms/linkedin) — LinkedIn formatting fundamentals