/reel-style · which edit for this content
Answer in their language, short: one recommendation, one alternative, each with a score out of 10 and one line of why,
then the commands (/vogue, /swiss, /clean…). Then wait for their pick. Never build first.
Decision table (a starting point; /analytics rewrites the scores from their own posts)
| content | first choice | alternative | why |
|---|---|---|---|
| a person is the hero (the owner, the chef, the doctor, the photographer), a signature product, a transformation | /vogue 8 | /luxe 7.5 | trust and a feature-story feel |
| a premium product or service (jewellery, salon, perfume, wedding cake, fine dining) | /luxe 8 | /vogue 7.5 | slow, expensive grammar sells the price |
| a story with numbers: how the business started, a case, a myth vs fact | /vox 7.5 | /swiss 7 | evidence-board curiosity |
| prices, a list, "3 mistakes", an offer, a launch, news | /swiss 7.5 | /brutal 7.5 | one giant word per beat keeps people watching |
| a price list, "what you get for the money", an order, delivery | /receipt 7.5 | /swiss 7 | concrete items and numbers, honest |
| today's menu, a special, a lesson, a tip from the counter | /chalk 7.5 | /doodle 7 | handmade and local |
| ordering, booking, delivery tracking, an online shop's system, anything on a screen | /hud 6.5 | /clean 7 | screen grammar; only their real pages |
| a how-to, recipe, size guide, aftercare, a tip | /doodle 6.5 over real footage | /chalk 7 | explain by hand; hook hard |
| the brand's everyday look, product explainers, a service step by step | /clean 7.5 | /swiss 7 | looks like their brand (brand.json colours) |
| an evening crowd: café at night, bar, event, beauty | /neon 8 | /pop 7 | night contrast stops the scroll |
| warm and friendly: a bakery, a family café, kids, vintage | /retro 7.5 | /pop 7.5 | nostalgic, shareable |
| young and loud: streetwear, merch drop, app, course, Gen-Z food | /brutal 8 | /pop 7.5 | meme-native energy |
| playful: snacks, toys, games, parties, street food | /pop 7.5 | /retro 7.5 | comic energy, bursts on the beat |
All 13 can be previewed without rendering: node tools/style-reel/stills.mjs <style> --sheet (a row of 12 frames), or see
docs/showcase/styles.png.
Signals that move the pick
- Real footage exists (the product, the place, the process) → use it inside the style; proof beats decoration.
- The hero is a person →
/vogue. The hero is a number →/voxor/swiss. - The point happens on a screen (ordering, booking) →
/hud, only their real pages. - Beginners need a concept explained →
/doodle. - Distance ladder first: if the topic is far from the viewer, no style saves it; say so.
- Their brand look matters more than variety for a business page: keep one or two styles as the house look.
Scores
Judgement, not data, until their posts in each style come back. After each post compare skip rate, saves and shares per 1k
views (/analytics) and update this table with the date.