Blog Promotion
Publishing is half the work. Posts need distribution to reach people.
Core tension: Be pragmatic about reach, but don't oversell. Connect with readers, not maximize clicks.
Cover Image (X articles: 5:2 ratio)
- Identify core concept/hook
- Brainstorm visual directions (literal, abstract, metaphorical)
- Generate prompt for AI image generator
AI generators handle well: Abstract/stylized, simple compositions, mood/atmosphere. Avoid: Realistic devices, text on screens, detailed UI, multiple objects.
Promotional Tweet
- What's the hook? (problem solved, insight shared, story told)
- Who cares? What resonates with them?
- Draft as a person sharing something useful, not marketing
Taste check: Would this annoy you in your feed? Does it oversell? Is it genuine?
Example (technical post):
If you use Claude Code from your iPhone, you've probably hit two frustrations: scrolling is broken and auth randomly fails.
Dug into why — turns out both trace back to how SSH sessions work on macOS. Wrote up the fix and the underlying mechanics.
[link]
Workflow
- Read post, identify core value
- Cover image if needed (brainstorm → prompt → iterate)
- Draft tweet
pbcopy— ready to post