Landing Page Design
Design around a concrete audience, offer and next action. Above the fold must state the value, provide credible proof and make one primary CTA obvious; each later section earns its place by answering a buyer question. Use real claims, accessible structure, responsive states and a deliberate index/noindex decision. Do not invent personas, metrics or social proof.
Read references/house-canon.md only when the brief lacks a visual/copy decision or when auditing
against the shipped canon. Use the designer skill for a non-marketing surface, UXmaster for product
flow/conversion decisions, Animate for motion, and Debugger for faulty forms. Stop when the page has
a coherent message, proof, CTA and required ship states with focused validation.