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gooseworks-ai/goose-skills

Extract competitor and customer intelligence from any company's landing page HTML. Discovers tech stack, analytics tools, ad pixels, customer logos, SEO metadata, CTAs, hidden elements, and more. No API keys required.

What is goose-skills?

goose-skills is a Claude Code agent skill that extract competitor and customer intelligence from any company's landing page HTML. Discovers tech stack, analytics tools, ad pixels, customer logos, SEO metadata, CTAs, hidden elements, and more. No API keys required.

Works with~Claude Code~Codex CLI~Cursor
npx skills add https://github.com/gooseworks-ai/goose-skills/tree/HEAD/skills/competitive-intel/capabilities/landing-page-intel
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Documentation

Landing Page Intel

Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source.

Quick Start

Only dependency is pip install requests. No API key needed.

# Basic scan of a single URL
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com"

# Scan multiple pages of the same site
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --pages "/,/pricing,/about"

# Output as summary table instead of JSON
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --output summary

# Save full report to file
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --output json > report.json

What It Extracts

CategoryDetails
Tech StackAnalytics (GA4, Mixpanel, Amplitude, PostHog, Heap), marketing automation (HubSpot, Marketo, Pardot), chat widgets (Intercom, Drift, Crisp, Zendesk), A/B testing (Optimizely, VWO, LaunchDarkly), session recording (Hotjar, FullStory, LogRocket), CDPs (Segment, Clearbit, 6sense)
Ad PixelsMeta Pixel, Google Ads, LinkedIn Insight Tag, TikTok pixel, Twitter pixel
Customer LogosImage URLs from "trusted by" / logo carousel sections, grouped by directory
SEO MetadataTitle, meta description, Open Graph tags, Twitter Cards, canonical URL, structured data (JSON-LD), hreflang tags
CTAs & Sales MotionAll CTA button text and links — reveals PLG vs sales-led motion
Social ProofTestimonials, customer counts, case study links, badge images
IntegrationsLinks to integration/partner pages, embedded third-party widgets
Hidden ElementsContent in display:none, hidden, or HTML comments that may reveal upcoming features
InfrastructureCMS platform (Webflow, WordPress, Next.js, etc.), detected from HTML signatures

CLI Reference

FlagDefaultDescription
--urlrequiredTarget website URL
--pages/Comma-separated paths to scan (e.g., /,/pricing,/about)
--outputjsonOutput format: json or summary
--timeout15Request timeout in seconds

GTM Use Cases

  • Competitive intel: See what tools competitors use, how they position, who their customers are
  • Prospect research: Before a sales call, scan a prospect's site to understand their stack and maturity
  • Market mapping: Scan multiple competitors to compare positioning, customer segments, and GTM motions
  • Customer discovery: Extract competitor customer logos as potential prospects for your own product

Cost

Free. No API keys required. Uses only HTTP requests to fetch public HTML.

Individual skills in this repo

This repo contains 9 individual skills — each has its own dedicated page.

gooseworks-ai/goose-skills

Burned-in captions for a finished vertical video, three kinds. transcribe.py gets word timings from the video's own audio through the GooseWorks proxy (fal Whisper, bills the Ads agent, cents); captions.py burns one to three words at a time with Pillow + ffmpeg (no libass needed), either pinned to a split-screen seam (plate 25% above / 75% below) or at a fixed height, in a plate, outline or one-word serif style, with an optional red hook card; plates.py burns per-beat caption blocks (black, one union silhouette, placed in the emptiest band) for formats with no voice. The last caption (the CTA) holds to the final frame. Use as the last step of any video ad.

gooseworks-ai/goose-skills

Assemble a cartoon / animated / hand-crafted music-video ad from a config — a sung song carries the whole narrative while N per-bar i2v clips (one recurring animated character, one look pack) are each cut to their BAR window from librosa beat-tracking and hard-concatenated on the bar, VEED-whisper white bold-sans captions in the BOTTOM third (Alignment 2, above the logo bug, no pill) burned from the song's word timings re-spelled against the locked lyrics, a persistent brand logo bug held over the body (suppressed on the end card), and closed on a solid-brand-color PIL end card with the song still playing under it — never AI-rendered text. This is the FREE deterministic assembly stage (cut-to-bar + hard concat + logo bug + captions + end card + song mux); the song, character, keyframes, and clips come from create-music-elevenlabs / create-image-fal / create-video-fal. Use for the cartoon-music-video format.

gooseworks-ai/goose-skills

Assemble a cinematic live-action-style music-video ad from a config — an original sung anthem carries the whole narrative while N 35mm-film-look i2v clips are each cut to their lyric window and hard-concatenated on the beat as a 3-act arc, the anthem muxed at loudnorm I=-14, cinematic lower-third serif captions built from the song's OWN word timings (never Whisper) with the hook line landing on the chorus drop, and closed on a brand end card composited from the real asset — never AI-rendered text. This is the FREE deterministic assembly stage (cut-to-window + hard concat + anthem mux + captions + end card); the anthem, keyframes, and clips come from create-music-elevenlabs / create-image-gpt-image-fal / create-video-fal. Use for the cinematic-music-video format.

gooseworks-ai/goose-skills

Assemble an editorial-motion podcast-clip ad from a config — a real clipped podcast MP3 carries the narrative while N flat limited-palette editorial-illustration keyframes (one look pack) are animated NOT by generative i2v but by DETERMINISTIC ffmpeg ken-burns (zoompan) + hard cuts (no crossfades, which expose geometric drift), each beat snapped to its spoken line, the real audio muxed, Whisper-driven captions burned only mid-sentence, and closed on a PIL brand end card — never AI-rendered text. This is the FREE deterministic assembly stage (ffmpeg ken-burns + hard concat + audio mux + captions + end card); the real audio is clipped from source and the keyframes come from create-image-fal. Use for the editorial-motion-podcast format.

gooseworks-ai/goose-skills

Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.

gooseworks-ai/goose-skills

Generate a single 4-15s vertical video clip with ByteDance Seedance 2.0 reference-to-video via fal.ai. Multi-image reference (avatar + product + setting), native lip-synced VO + ambient audio (generate-audio on by default), internal multi-cut handling within one render. Routes through the GooseWorks FAL proxy (bills the Ads agent). The default clip atom for AI-creator UGC ads built on the NB2 + Seedance architecture. Validated on beauty-by-earth/video-01.

gooseworks-ai/goose-skills

Mandatory pre-publish review gate for a UGC video render. Transcribes the finished render's AUDIO with Whisper and word-diffs it against the approved spoken script, then gates set_final_render — blocking a render whose generated audio mis-voices a word (e.g. the approved "human-vetted" spoken as "human witted"), drops an approved phrase, or comes back silent. Runnable, gating counterpart to content-goose's review-transcript-integrity atom. Every ugc-video-formats recipe runs this after render and BEFORE set_final_render.

gooseworks-ai/goose-skills

Render pixel-accurate Apple Notes (iPhone, light mode) screenshot mockups from a JSON note spec. Outputs HTML + PNG at the iPhone 16/15 Pro native 1180×2556. Supports paragraphs, images, checklists, dividers, autocorrect underline, smart quotes, and an optional iOS keyboard chrome overlay used by the parent video-ad molecule.

gooseworks-ai/goose-skills

Find speakers, hosts, and guest profiles at conferences and events on Luma. Two modes - free direct scrape for hosts, or Apify-powered search for full guest profiles with LinkedIn/Twitter/bio.

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