Design Portfolio Building
Portfolio Strategy
Curation
- 3-5 strong case studies. Quality beats quantity.
- Show range: different project types, industries, or skills.
- Lead with your strongest piece.
- Remove anything you can't talk about confidently.
Case Study Structure
- Hero image/video (the best visual from the project).
- One-line project summary.
- Role + timeline + team.
- Problem + process + solution + impact.
- 1,500-2,500 words. Tight editing.
What Reviewers Look For
- Thinking: How you approach problems (not just the output).
- Craft: Execution quality and attention to detail.
- Impact: Did it work? How do you know?
- Communication: Can you explain your decisions clearly?
- Self-awareness: What would you do differently?
Portfolio Site Design
- The site itself is a portfolio piece. Treat it accordingly.
- Fast loading (nobody waits for a designer's slow site).
- Mobile-friendly.
- Clear navigation between projects.
- Contact info easy to find.
- No password protection (hiring managers won't request access).