Scripting explainer shorts
Overview
An explainer is only as good as its weakest claim. Every factual sentence and every on-screen number needs a source you actually opened. A hook that sounds great is usually the least true line in the draft, so verify it first and rewrite it if it fails.
Process
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Verify the hook first. Find a primary source (a standards body, manufacturer, government agency, university or published source code) that states it. Then:
- It fails: rewrite it to what the source says. "The stripes aren't the number" became "the barcode doesn't know the price"; "a speck of radioactive metal" became "something radioactive" (it's an oxide, too small to see).
- It holds with a nuance: keep it, adjust words to match the source, and carry the nuance in a beat ("doesn't cook from the inside out" → the waves do heat about an inch in).
- It's provable only for some cases: keep it general, attribute every specific number to its source ("Android's default…", "Windows…"), and record the gap as partly verified.
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Research the beats. Open each source rather than trusting a search snippet, and quote the supporting line. Pick the strongest source that states the claim:
Rank Source Example 1 Standards bodies, specifications, published source code EMVCo, ISO/IEC catalogue page, NFC Forum, GS1, AOSP 2 Government agencies, regulators, central banks NRC, EPA, FDA, USDA, Federal Reserve, ECB 3 The maker's own documentation Visa, Mastercard, NXP datasheets, Microsoft Learn 4 Universities, textbooks, peer-reviewed papers university course notes, conference papers 5 Reputable explainers and press only when 1–4 don't state it Never cite a mirror or re-host (IPFS or other Wikipedia copies, PDF re-uploads), a content farm, an SEO blog or vendor marketing. If only a mirror opens, find the original page or an archived copy of it. Wikipedia (or a copy of it) can lead you to a source: follow the article's reference, open it, and cite that.
- A page won't open: try another fetcher, then an archived copy. If you use an archive, label it. If nothing loads, hedge the line or cut it.
- The source contradicts itself or physics: speak the correct figure plainly ("about five inches") and show the working in
sources.md. Note the source's own figure under "Simplified on purpose". Example: c ÷ 2450 MHz = 12.2 cm ≈ 5 in, not the USDA's rounded "4 in". - An inference (true by reasoning, but no source says it in one line): mark it as an inference in
sources.md.
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Write the narration (shape below).
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Fit the budget. The cap is
54 × (the voice's words per second), taken from the project'sCHANNEL.md; it's about 140 words for a 2.6 words-per-second voice. The spoken sign-off is included. Count withwc -w; a hyphenated word counts as one. -
Scene table and packaging (see the template in
templates.md). -
Write
sources.mdwith the template: one row per claim, including every number shown on screen in tags or readouts, then "Simplified on purpose" and "Partly verified".
Narration shape
- Hook (0–3 s): a surprising true fact, said over the object, which is fully drawn in frame one.
- The reveal: open the object and show what's inside. If the "thing" is abstract (an icon, a signal), reveal the device that produces it, such as the phone's radio for Wi-Fi bars. Pick the drawn view so the reveal exposes the insides, and make the verb match the motion ("lift the cover").
- Three beats: what's inside → how it works → what nobody expects.
- Twist line: the fact people repeat to a friend.
- Sign-off: the channel's fixed line.
Write for the ear: short sentences, and spell numbers as spoken. Add voice notes for risky words, which become respellings in the TTS prompt.
Every other text
On-screen tags, YouTube descriptions, captions and site pages may only state claims that are already in sources.md. Adding a "small" fact while writing copy is how errors ship.
Common mistakes
| Mistake | Fix |
|---|---|
| Keeping a catchy hook that's "basically true" | Rewrite it to what the source says |
| Repeating a source's rounding error | Check against physics or a second source; show the working |
| Tags with unsourced numbers | Add a source row for every on-screen figure |
| 148 words for a slow voice | Use the voice's measured pace; cap at 54 × pace |
| Silently dropping an unopenable source | Hedge or cut the line; record it as partly verified |
| Citing a vendor blog or a Wikipedia mirror | Go up the table: the spec, the regulator, the maker |