Writing & Editing

Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".

Show the current state of the wiki — what's been ingested, what's pending, and the delta between sources and wiki content. Use this skill when the user asks "what's the status", "how much is ingested", "what's left to process", "show me the delta", "what changed since last ingest", "wiki dashboard", or wants an overview of their knowledge base health and completeness. Also use before deciding whether to append or rebuild. Includes an insights mode triggered by "wiki insights", "what's central", "show me the hubs", "central pages", "what's connected", "wiki structure" — analyzes the shape of the wiki itself to surface top hubs, cross-domain bridges, and orphan-adjacent pages.

Search Joseon Dynasty Annals records from the official sillok.history.go.kr site with keyword search plus optional king/year narrowing.

Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversation", "deal terms", "BATNA", or "anchoring". Also trigger when preparing for vendor negotiations, resolving pricing disputes, or navigating high-stakes conversations where both parties need to feel heard. Covers accusation audits, Black Swan discovery, and the "Thats Right" technique. For persuasion in product/marketing, see influence-psychology.

Build a local SEO strategy covering Google Business Profile, local citations, reviews, and NAP consistency. Use when the user asks about local SEO, Google Business Profile, Google Maps ranking, local pack, NAP consistency, local citations, review strategy, or ranking for "[service] near me" searches.

Audit and maintain the health of the Obsidian wiki. Use this skill when the user wants to check their wiki for issues, find orphaned pages, detect contradictions, identify stale content, fix broken wikilinks, or perform general maintenance on their knowledge base. Also triggers on "clean up the wiki", "what needs fixing", "audit my notes", or "wiki health check". Add --consolidate to switch from report-only to act-and-report mode (the "dream cycle"): fixes broken links, adds missing cross-references for orphans, corrects lifecycle states, demotes stale peripheral pages, normalizes tag aliases, and adds contradiction callouts — all with a dry-run preview and explicit user confirmation before any writes.

Structured content modeling guidance for schema design, content architecture, content reuse, references versus embedded objects, separation of concerns, and taxonomies across Sanity and other headless CMSes. Use this skill when designing or refactoring content types, deciding field shapes, debating reusable versus nested content, planning omnichannel content models, or reviewing whether a schema is too page-shaped or presentation-driven.

Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.

Search and retrieve content from Product Hunt. Get posts, topics, users, and collections via the GraphQL API. Use when user mentions Product Hunt, PH, or product launches.

Run an extremely strict maintainability review for abstraction quality, giant files, and spaghetti-condition growth. Use for a thermo-nuclear code quality review, thermonuclear review, deep code quality audit, or especially harsh maintainability review.

Automate Mailchimp email marketing campaigns, audience management, automations, and analytics

Automate WooCommerce e-commerce operations including orders, inventory, customers, and marketing

Look up Seoul real-time subway arrival information with the official Seoul Open Data API. Use when the user asks when a train arrives, which trains are approaching a station, or how crowded Seoul subway timing looks right now.

Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "split testing", or "conversion funnel". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.

Track engagement metrics, measure campaign ROI, and analyze content performance across Instagram, Facebook, YouTube, and TikTok.

Search and retrieve content from Reddit. Get posts, comments, subreddit info, and user profiles via the public JSON API. Use when user mentions Reddit, a subreddit, or r/ links.

Analyze competitor strategies, content, pricing, ads, and market positioning across Google Maps, Booking.com, Facebook, Instagram, YouTube, and TikTok.

Answer questions about PDF content, summarize, and extract information

Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.

Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails accessible (alt text, headings, contrast, screen readers), or deciding transactional vs marketing.

Meta-skill that analyzes the Trail of Bits Testing Handbook (appsec.guide) and generates Claude Code skills for security testing tools and techniques. Use when creating new skills based on handbook content.

Email marketing automation - campaign creation, sequence building, A/B testing, deliverability optimization, and analytics