Writing & Editing

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "viral loop", "referral program", or "organic growth". Also trigger when designing shareable features, crafting social media campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.

Build a topical authority cluster from a seed keyword or topic. Use when the user asks about topic clusters, content silos, pillar pages, topical authority, content architecture, or how to structure content around a theme. For finding the right keywords, see find-keywords. For writing individual pieces, see brief.

Diagnose and reverse traffic loss on existing pages. Use when the user asks about content decay, pages losing traffic, declining rankings, traffic drops, why a page stopped ranking, content refresh strategy, or when to consolidate vs redirect old content. For creating new content, see brief.

Create editorial-style information cards using HTML/CSS in Markdown. Best for knowledge summaries, data highlights, event announcements, and single-topic content cards with magazine-quality typography.

Implement, review, or debug push notifications in iOS/macOS apps — local notifications, remote (APNs) notifications, rich notifications, notification actions, silent pushes, and notification service/content extensions. Use when working with UNUserNotificationCenter, registering for remote notifications, handling notification payloads, setting up notification categories and actions, creating rich notification content, or debugging notification delivery. Also use when working with alerts, badges, sounds, background pushes, or user notification permissions in Swift apps.

Streaming backends and wire protocols for assistant-ui via the assistant-stream package. Use when building a custom (non-AI-SDK) streaming endpoint with createAssistantStreamResponse or createAssistantStreamController, emitting parts through appendText/appendReasoning/appendSource/appendFile/addToolCallPart and setResponse; choosing between the AI SDK Data Stream format (toUIMessageStreamResponse) and the native Assistant Transport format; encoding or decoding streams with DataStreamEncoder/DataStreamDecoder, AssistantTransportEncoder/AssistantTransportDecoder, PlainTextEncoder, or UIMessageStreamDecoder; or wiring streamed chunks into useLocalRuntime or useChatRuntime. Use specifically for debugging stream wire issues: text-delta, part-start, result events, text/event-stream content-type, SSE format, tool calls not rendering, or partial text not showing. For general non-stream debugging route to the relevant focused skill, not the parent overview.

Structured diagnostic for technical SEO problems. Use when the user asks about crawl issues, indexation problems, why pages aren't being indexed, robots.txt questions, canonical errors, sitemap issues, rendering problems, or general technical SEO troubleshooting. For Core Web Vitals and page speed, see audit-speed.

Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.

Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.

Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".

Guide a website migration without losing rankings — domain moves, CMS switches, URL restructures, HTTP to HTTPS, or redesigns. Use when the user asks about site migration, domain change, CMS migration, URL restructure, redesign SEO impact, redirect mapping, or how to move a site safely.

Provides comprehensive React 19 patterns for Server Components, Server Actions, useOptimistic, useActionState, useTransition, concurrent features, Suspense boundaries, and TypeScript integration. Generates executable code patterns, validates security for public endpoints, and optimizes performance with React Compiler or manual memoization. Proactively use when building React 19 applications with Next.js App Router, implementing optimistic UI, or optimizing concurrent rendering.

Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", "score-based segmentation", "interactive content", "lead qualification", or "quiz marketing". Also trigger when designing self-assessment tools, building calculators or graders for marketing, or creating personalized result pages that drive conversions. Covers question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing.

Transform AI-generated text into natural, human-like content that bypasses AI detectors like GPTZero, Turnitin, and Originality.ai. Uses credits based on word count.

Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".

Technical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".

Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".

Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".

Show the current state of the wiki — what's been ingested, what's pending, and the delta between sources and wiki content. Use this skill when the user asks "what's the status", "how much is ingested", "what's left to process", "show me the delta", "what changed since last ingest", "wiki dashboard", or wants an overview of their knowledge base health and completeness. Also use before deciding whether to append or rebuild. Includes an insights mode triggered by "wiki insights", "what's central", "show me the hubs", "central pages", "what's connected", "wiki structure" — analyzes the shape of the wiki itself to surface top hubs, cross-domain bridges, and orphan-adjacent pages.

Search Joseon Dynasty Annals records from the official sillok.history.go.kr site with keyword search plus optional king/year narrowing.

Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversation", "deal terms", "BATNA", or "anchoring". Also trigger when preparing for vendor negotiations, resolving pricing disputes, or navigating high-stakes conversations where both parties need to feel heard. Covers accusation audits, Black Swan discovery, and the "Thats Right" technique. For persuasion in product/marketing, see influence-psychology.

Build a local SEO strategy covering Google Business Profile, local citations, reviews, and NAP consistency. Use when the user asks about local SEO, Google Business Profile, Google Maps ranking, local pack, NAP consistency, local citations, review strategy, or ranking for "[service] near me" searches.