Writing & Editing

Guide a website migration without losing rankings — domain moves, CMS switches, URL restructures, HTTP to HTTPS, or redesigns. Use when the user asks about site migration, domain change, CMS migration, URL restructure, redesign SEO impact, redirect mapping, or how to move a site safely.

Provides comprehensive React 19 patterns for Server Components, Server Actions, useOptimistic, useActionState, useTransition, concurrent features, Suspense boundaries, and TypeScript integration. Generates executable code patterns, validates security for public endpoints, and optimizes performance with React Compiler or manual memoization. Proactively use when building React 19 applications with Next.js App Router, implementing optimistic UI, or optimizing concurrent rendering.

Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "lead magnet", "quiz funnel", "assessment tool", "lead generation", "score-based segmentation", "interactive content", "lead qualification", or "quiz marketing". Also trigger when designing self-assessment tools, building calculators or graders for marketing, or creating personalized result pages that drive conversions. Covers question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing.

Transform AI-generated text into natural, human-like content that bypasses AI detectors like GPTZero, Turnitin, and Originality.ai. Uses credits based on word count.

Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".

Technical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".

Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".

Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.

Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", or "PVP Index". Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns. Covers the PVP Index, channel selection, and advocacy systems. For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology.

Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".

Show the current state of the wiki — what's been ingested, what's pending, and the delta between sources and wiki content. Use this skill when the user asks "what's the status", "how much is ingested", "what's left to process", "show me the delta", "what changed since last ingest", "wiki dashboard", or wants an overview of their knowledge base health and completeness. Also use before deciding whether to append or rebuild. Includes an insights mode triggered by "wiki insights", "what's central", "show me the hubs", "central pages", "what's connected", "wiki structure" — analyzes the shape of the wiki itself to surface top hubs, cross-domain bridges, and orphan-adjacent pages.

Search Joseon Dynasty Annals records from the official sillok.history.go.kr site with keyword search plus optional king/year narrowing.

Prepare and execute negotiations using tactical empathy, calibrated questions, and the Ackerman method. Use when the user mentions "salary negotiation", "contract terms", "handling objections", "mirroring and labeling", "difficult conversation", "deal terms", "BATNA", or "anchoring". Also trigger when preparing for vendor negotiations, resolving pricing disputes, or navigating high-stakes conversations where both parties need to feel heard. Covers accusation audits, Black Swan discovery, and the "Thats Right" technique. For persuasion in product/marketing, see influence-psychology.

Build a local SEO strategy covering Google Business Profile, local citations, reviews, and NAP consistency. Use when the user asks about local SEO, Google Business Profile, Google Maps ranking, local pack, NAP consistency, local citations, review strategy, or ranking for "[service] near me" searches.

Audit and maintain the health of the Obsidian wiki. Use this skill when the user wants to check their wiki for issues, find orphaned pages, detect contradictions, identify stale content, fix broken wikilinks, or perform general maintenance on their knowledge base. Also triggers on "clean up the wiki", "what needs fixing", "audit my notes", or "wiki health check". Add --consolidate to switch from report-only to act-and-report mode (the "dream cycle"): fixes broken links, adds missing cross-references for orphans, corrects lifecycle states, demotes stale peripheral pages, normalizes tag aliases, and adds contradiction callouts — all with a dry-run preview and explicit user confirmation before any writes.

Structured content modeling guidance for schema design, content architecture, content reuse, references versus embedded objects, separation of concerns, and taxonomies across Sanity and other headless CMSes. Use this skill when designing or refactoring content types, deciding field shapes, debating reusable versus nested content, planning omnichannel content models, or reviewing whether a schema is too page-shaped or presentation-driven.

Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.

Run an extremely strict maintainability review for abstraction quality, giant files, and spaghetti-condition growth. Use for a thermo-nuclear code quality review, thermonuclear review, deep code quality audit, or especially harsh maintainability review.

Automate Mailchimp email marketing campaigns, audience management, automations, and analytics

Automate WooCommerce e-commerce operations including orders, inventory, customers, and marketing

Look up Seoul real-time subway arrival information with the official Seoul Open Data API. Use when the user asks when a train arrives, which trains are approaching a station, or how crowded Seoul subway timing looks right now.

Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "split testing", or "conversion funnel". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.

Track engagement metrics, measure campaign ROI, and analyze content performance across Instagram, Facebook, YouTube, and TikTok.

Search and retrieve content from Reddit. Get posts, comments, subreddit info, and user profiles via the public JSON API. Use when user mentions Reddit, a subreddit, or r/ links.