Art & Design

Landing page copywriting patterns including headlines, value propositions, and conversion-focused writing.

Hero section design patterns beyond the generic centered layout.

Automatically detect project type, analyze intent, and apply the optimal design system from 60+ reference patterns.

Guidance for designing, writing, and optimizing B2B landing pages — trigger when a user asks for help building, auditing, or improving a landing page, campaign page, or conversion-focused web page.

Parent skill for shopping, payments, maps, rail, flight, and travel booking research with approval-gated purchase and booking boundaries.

为课程、训练营和工作坊制作或修改简洁的招生宣发 HTML 长页，支持参考图结构拆解、事实收集、蓝白信息卡风格、文案去重和手机排版检查。不用于公众号正文、图文卡片或带账户支付的完整业务网站。

UI/UX, Accessibility, Responsive Layout, and Frontend Design Specialist. See SKILL_INDEX.md.

Build a distinctive, accessible one-page marketing site for a software product — Next.js App Router, server components, CSS modules, a serif-plus-wide-sans type system, one signal colour, a live product mock in the hero, a scroll-driven product story, an interactive demo, pricing, FAQ and a giant-wordmark footer. Use this whenever the user asks for a landing page, marketing site, product website, launch page, download page or "a website like the Kesami one" for an app, tool or SaaS, even if they never say "skill" or name the stack. Also use it to restyle or extend an existing site that follows this pattern.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

Use this skill when the user requests to generate, create, or make presentations (PPT/PPTX). Creates visually rich slides by generating images for each slide and composing them into a PowerPoint file.

Use when asked to design growth-optimized landing pages, activation funnel layouts, or experiment-friendly page structures. Examples: "growth-optimized landing", "activation funnel layout", "A/B testable page

Guidance for writing, structuring, and optimizing B2B landing page and website copy — trigger when a user needs help with homepage messaging, hero sections, CTAs, product pages, or conversion copy.

Designs landing, pricing, comparison and product pages that explain the product fast and convert honestly — one-sentence value proposition above the fold, a single primary call to action, real product screenshots instead of stock art, proof, a clear pricing table, fast responsive pages, and no dark patterns. Use when building or redesigning a landing page, marketing site, pricing or comparison page, app store–style product page, or reviewing why a product's public pages feel dated or don't convert.

Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP audit, conversion-rate optimization, form optimization, ad-to-page message match, redirects, blocked navigation, or requests involving private, loopback, link-local, or metadata IP destinations.

Guidance for building, auditing, and optimizing B2B SaaS pricing pages to improve clarity, conversion, and prospect self-qualification. Trigger when a user asks about pricing page design, structure, copy, CTAs, or whether to show pricing publicly.

Writes landing page copy with a hero line, the problem, benefits, real and sourced proof only, objections and FAQ, one call to action, and the claim list handed to the claim check. Use for "run gmkt-landing-page-copy", "write a landing page", "landing page copy from this product sheet", "campaign page copy", "hero line and benefits", "sales page copy", "FAQ for the page", "problem agitate solution", part of the Claude for Marketing Graduates Pack by Polar Bear.

Generates A/B test plans and optimization checklists for your App Store product page — icon, screenshots, and app previews. Use when running Product Page Optimization tests or improving conversion rates.

Generates Custom Product Page metadata templates with screenshot strategies, keyword targeting, and audience-specific messaging for up to 35 page variants. Use when creating targeted App Store pages for different audiences, ad campaigns, or traffic sources.

>- Set up APIClaw and land one live API execute. When a user says "set up https://apiclaw.cloud/SKILL.md", or you need a research API call without collecting provider keys, follow this file. Auth is Clerk via `npx @nordsym/apiclaw auth login`. Confirm with `npx @nordsym/apiclaw auth whoami` before any execute. Execution is POST /v1/execute with provider/action. Never ask the user to paste a token into chat. Never pass a catalog display name to `apiclaw call`.

Write pricing page copy that helps buyers self-select the right plan and convert. Use when asked to write or improve a pricing page, name and describe pricing tiers, write plan feature lists, pricing CTAs, or a pricing FAQ. Produces complete pricing page copy — a header, tier cards with names, prices, audiences, feature lists, CTAs, an add-on/enterprise section, and an objection-handling FAQ.

Optimize e-commerce product pages for search engine visibility. On-page SEO, structured data, page speed, mobile optimization, and content strategy for Google, Bing, and platform-specific search.

Audit and optimize e-commerce landing pages for conversion. CTA placement, trust signals, page structure, copy optimization, and A/B testing strategy for product pages, collection pages, and campaign landing pages.

Chinese-market SaaS pricing page template — soft sky-blue glass-morphism, 4-tier card grid with one elevated "recommended" tier, monthly/annual toggle, FAQ accordion, ¥ pricing with Inter numerals, careful CJK linebreaking, ICP filing footer.

Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing dedicated conversion copy. Use `cro-optimization` instead when the page already exists and the ask is to lift its conversion rate through testing rather than to write the copy.