Art & Design

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

UI/UX, Accessibility, Responsive Layout, and Frontend Design Specialist. See SKILL_INDEX.md.

Guidance for writing, structuring, and optimizing B2B landing page and website copy — trigger when a user needs help with homepage messaging, hero sections, CTAs, product pages, or conversion copy.

Use when asked to design growth-optimized landing pages, activation funnel layouts, or experiment-friendly page structures. Examples: "growth-optimized landing", "activation funnel layout", "A/B testable page

Designs landing, pricing, comparison and product pages that explain the product fast and convert honestly — one-sentence value proposition above the fold, a single primary call to action, real product screenshots instead of stock art, proof, a clear pricing table, fast responsive pages, and no dark patterns. Use when building or redesigning a landing page, marketing site, pricing or comparison page, app store–style product page, or reviewing why a product's public pages feel dated or don't convert.

Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP audit, conversion-rate optimization, form optimization, ad-to-page message match, redirects, blocked navigation, or requests involving private, loopback, link-local, or metadata IP destinations.

Guidance for building, auditing, and optimizing B2B SaaS pricing pages to improve clarity, conversion, and prospect self-qualification. Trigger when a user asks about pricing page design, structure, copy, CTAs, or whether to show pricing publicly.

Generates Custom Product Page metadata templates with screenshot strategies, keyword targeting, and audience-specific messaging for up to 35 page variants. Use when creating targeted App Store pages for different audiences, ad campaigns, or traffic sources.

Writes landing page copy with a hero line, the problem, benefits, real and sourced proof only, objections and FAQ, one call to action, and the claim list handed to the claim check. Use for "run gmkt-landing-page-copy", "write a landing page", "landing page copy from this product sheet", "campaign page copy", "hero line and benefits", "sales page copy", "FAQ for the page", "problem agitate solution", part of the Claude for Marketing Graduates Pack by Polar Bear.

Generates A/B test plans and optimization checklists for your App Store product page — icon, screenshots, and app previews. Use when running Product Page Optimization tests or improving conversion rates.

Optimize e-commerce product pages for search engine visibility. On-page SEO, structured data, page speed, mobile optimization, and content strategy for Google, Bing, and platform-specific search.

Chinese-market SaaS pricing page template — soft sky-blue glass-morphism, 4-tier card grid with one elevated "recommended" tier, monthly/annual toggle, FAQ accordion, ¥ pricing with Inter numerals, careful CJK linebreaking, ICP filing footer.

Audit and optimize e-commerce landing pages for conversion. CTA placement, trust signals, page structure, copy optimization, and A/B testing strategy for product pages, collection pages, and campaign landing pages.

>- Set up APIClaw and land one live API execute. When a user says "set up https://apiclaw.cloud/SKILL.md", or you need a research API call without collecting provider keys, follow this file. Auth is Clerk via `npx @nordsym/apiclaw auth login`. Confirm with `npx @nordsym/apiclaw auth whoami` before any execute. Execution is POST /v1/execute with provider/action. Never ask the user to paste a token into chat. Never pass a catalog display name to `apiclaw call`.

Write pricing page copy that helps buyers self-select the right plan and convert. Use when asked to write or improve a pricing page, name and describe pricing tiers, write plan feature lists, pricing CTAs, or a pricing FAQ. Produces complete pricing page copy — a header, tier cards with names, prices, audiences, feature lists, CTAs, an add-on/enterprise section, and an objection-handling FAQ.

Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing dedicated conversion copy. Use `cro-optimization` instead when the page already exists and the ask is to lift its conversion rate through testing rather than to write the copy.

Optimize pricing page presentation for maximum conversion

Write full landing-page copy that converts — section by section. Use when asked to write a landing page, homepage copy, a product page, or copy for a marketing site. Produces complete copy for every section (hero, problem, solution, social proof, features-as-benefits, objections/FAQ, final CTA) with a clear single conversion goal and one primary call to action.

Optimize pricing page presentation for maximum conversion

Optimize pricing page presentation for maximum conversion

Optimize pricing page presentation for maximum conversion

Single-page SaaS landing with hero, features, social proof, pricing, and CTA. Respects the active DESIGN.md color/typography/layout tokens. Trigger keywords: "saas landing", "marketing page", "product landing".

Single-page SaaS landing with hero, features, social proof, pricing, and CTA. Respects the active DESIGN.md color/typography/layout tokens. Trigger keywords: "saas landing", "marketing page", "product landing".

A standalone pricing page — header, plan tiers, feature comparison table, and an FAQ. Use when the brief asks for "pricing", "plans", "subscription tiers", or a "compare plans" page.